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20 Ways to become a Better Designer and to be More Creative



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hi everybody I'm Philip Anderson and in

this video I'm gonna talk to you about

20 ways to be a better designer as

designers we're always looking to get

better we're always looking to improve

our skills our design skills are

contacting skills our strategic skills

here 20 ways that you can be a better

designer number one study the history of

design you can't do innovative work

unless you know what went before you so

get some books on design go back in the

history of design and study where a lot

of these movements ideas and concepts

came from number two learn the

fundamentals of art design is a little

bit of art and a little bit of science

so on the art side you really want to

learn the basics of visual art so things

like composition and balance and color

and form and materials all of the things

that go into how humans visually

perceive things number three learn to

sketch sketching is a highly underrated

skill these days a lot of designers go

right to the computer and it really

takes a lot longer to get design ideas

out on a computer than it does through a

quick thumbnail sketch so I encourage

you to keep a sketchbook and sketch all

the time particularly when your concept

in a design you can bang through a lot

of ideas very quickly number four go to

school go to an accredited art school if

you can afford it if you can't go to a

community college go and take courses

online things are all the way from free

to just a few hundred bucks there's no

excuse for not getting educated in

design number five is a no-brainer just

design design all the time volume is

gonna make you get better

number six is get feedback so get

outside of the circle of your family and

get feedback from other designers get

yourself set up with a mentor get hard

feedback on your work because that's

what's gonna make you get better

number seven copy your heroes whoever it

is that you're inspired by whoever it is

that you think is an amazing designer

copy one or two of their pieces you'll

be amazed at how much you can learn by

actually copying someone else's work

there are always new once's that you

don't realize when you look at something

or some technique that they used in

order to get a certain effect and until

you do it you never really learn how it

was done so copy people number eight is

stay inspired so gather inspiration

voraciously gather inspiration like a

religion carry a sketchbook with you

tear things out of magazines put them in

that sketchbook take pictures with your

phone start a Pinterest board gather

images from around the net stay inspired

gather inspiration because when you need

inspiration you'll always have that to

go to number nine is think conceptually

so design isn't just about visual

aesthetics designs about ideas design is

art that has a job to do so you want to

think about the concept behind your work

what is the purpose of your work what

emotion is is supposed to get across

what kind of action is it supposed to

precipitate so think about the concept

of your work not just about how it looks

number 10 think strategically so just

like thinking conceptually thinking

strategically is thinking about your

viewer what is the action that you want

your customer or your viewer to take

when they experience your design whether

that's an illustration or a video or a

graphic design think about what the

strategy is behind your work number

eleven is practice smart design what

smart design is is a combination of the

art in the science of design so the

visual aesthetics and the strategy and

the concept behind the work dad is what

makes up smart design so think about the

balance between those two things number

twelve on your own career there is no

free lunch no one owes you anything no

one owes your promotion no one owes you

more money you have to make the

decisions about the type of work that

you want to do the type of place you

want to work the type of clients you

want to work for you own your career so

every step of the way the decisions you

make are what's going to take you

through the career you have to own it no

one's going to do it for you number

thirteen is take the initiative

challenge yourself every step of the way

get off your butt give yourself a goal

give yourself some sort of carrot that

you're going to pursue whether that's a

new skill a new job a new title a new

position a new client always take the

initiative and continue to push yourself

and challenge yourself number fourteen

is asked for forgiveness not permission

asking for permission whether it's from

your boss or from your client to do

something that you want to do is not the

right approach just do what you think is

right take the initiative and if then

they don't like it then ask for

forgiveness later but at least that

gives you the opportunity to push

yourself and always putting out there

what you think is the best thing

number 15 learn new stuff always be

challenging yourself to learn the next

thing I always say this in my videos but

define yourself as a lifelong learner

whether that's a new application new

design technique whatever it is always

be learning number 16 learn how to write

I did a whole video on this about how

it's important for designers to know how

to write whether that's an email to a

client a description of a project to

your boss or whether it's a blog post or

an article designers have to know how to

write number 17 learn how to speak and

when I say learn how to speak I mean how

to verbally articulate what it is that

your works about develop that vocabulary

that you can use to describe your

strategy your concepts the aesthetics of

your work because presentation skills

are one of the most valuable skills for

designers number 18 learn how to listen

knowing how to accept constructive

criticism of your work is one of the

hardest but also the one of the most

valuable things that you can learn and

do in your career to become a better

designer because that's going to enable

you to hear how to improve your work how

people are perceiving your work so learn

how to listen learn how to take

criticism

number 19 feed energy don't suck it

wherever you are whatever you do bring a

positive energy to that interaction

whether it's an in action with a client

with a co-worker with someone you met at

a conference instead of living in

negativity we're living in the problem

always live in the solution always feed

energy don't suck it and finally number

20 is my mantra go beyond the brief so

always over deliver whether that's over

delivering in quality or quantity or

interaction or communication always go

beyond the brief deliver the brief but

always take it a step further because

that's what's going to differentiate for

you from all the other designers in the

world

so that's it I hope you've enjoyed this

video on 20 ways you can be a better

design

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with that thanks again for watching bye

for now

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