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Think And Grow Rich THE ORIGINAL Full Length Movie



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my search led me to the study of the

spiritual forces with which all of us

are blessed and it was in this field

that I came upon a clue which has

enabled me to help millions of people to

find their earthly destinies I want to

describe my discovery in the simplest

terms possible because it will reveal to

you why it is true that's whatever the

mind can conceive and believe the mind

can achieve regardless of how many times

you may have failed in the past or how

lofty or aims and hopes may be I caught

my first fleeting glimpse of the

profound law which provides the means by

which we may choose our own purpose in

life and attain it while I was being

coached by Andrew Carnegie during the

organization of the science of success

philosophy I had just finished telling

mr. Carnegie that I feared he had chosen

the wrong person to give the world the

first practical philosophy of personal

success because of my youth my lack of

education and my lack of finances well

at this point mr. Carnegie delivered a

lecture that I shall never forget

because it changed my entire life and

paved the way for my helping to change

the lives of millions of people some of

them not yet born let me call your

attention to a great power which is

under your controls at mr. Carnegie a

power which is greater than poverty

greater than to lack of education

greater than all of your fears and

superstitions combined it is the power

to take the station of your own mind and

direct it to whatever ends you may

desire this profound power mr. Carnegie

continued is the gift of the Creator and

it must have been considered the

greatest of all of his gifts to man

because it is the only thing over which

man has the complete and unchallengeable

right of control and direction when you

speak of your poverty and lack of

education mr. Carnegie explained you are

simply directing your mind power to

attract these undesirable circumstances

because it is true that whatever your

mind

upon your mind attracts to you now you

see why it is important that you

recognize that all success begins with

definiteness of purpose with a clear

picture in your mind of precisely what

you want from life

then mr. Carnegie continued his speech

with a description of a great universal

truth which made such an impact upon my

mind that I began been there to give

myself a new outlook on life

and I set up for myself a goal so far

above my previous achievements that it

shocked my friends and relatives when

they heard about it

everyone said mr. Carnegie comes to the

earth plane blessed with the privilege

of controlling his mind power and

directing it to whatever ends he may

choose but he continued everyone brings

over with him at Birth the equivalent of

two sealed envelopes one of which is

clearly labeled the riches you may enjoy

if you take possession of your own mind

and direct it to ends of your own choice

and the other is labeled the penalties

you must be if you neglect to take

possession of your mind and direct it

and now let me reveal to you said mr.

Carnegie

the contents of those two sealed

envelopes in the one labeled riches is

this list of blessings one Sound health

two peace of mind three a labor of love

of your own choice for freedom from fear

and worry five a positive mental

attitude six material riches of your own

choice and quantity in the sealed

envelope labeled penalties mr. Carnegie

continued his this list of the prices

one must pay for neglecting to take

possession of his own mind one

ill-health to fear and worry three

indecision and doubt for frustration and

discouragement throughout life five

poverty and want six and a whole flock

of evils consisting of in the greed

jealousy anger hatred and superstition

now my mission in life is to help you

and everyone who needs my help to open

up and use the contents of the sealed

envelope labor'd riches and the starting

point from which you must take off if

you wish to write your own ticket from

here on out for the remainder of your

lives I will describe for you and these

simple instructions 1 procure a neat

pocket-sized notebook or something on

the order of this one here loose-leaf

affair and on page 1 write down a clear

description of your major desire in life

the ones circumstance or a position or

thing which you will be willing to

accept as your idea of success and

remember before you begin writing that

your only limitations are those which

you set up in your own mind or permit

others to set up for you and 2 on page 2

of your notebook write down a clear

statement of precisely what you intend

to give in return for that which you

desire from life and then start in right

where you stand now to begin giving and

3 memorize both of your statements what

you desire and what you intend to give

in return for it

and to repeat them at least a dozen

times daily and always and your

statements with this expression of

gratitude for the blessings with which

you were gifted at birth I ask not for

divine providence for more riches but

more wisdom with which to accept and use

wisely the riches I received birth in

the form of the power to control and

direct my mind to whatever

I desire if you are not too successful

or self-satisfied to accept and Express

this profound prayer if you accept it

and express it in the same spirit of

humble sincerity in which I pass it on

to you and you and the better world will

reveal itself to you a world in which

you will see reflected these

circumstances and the things which you

yourself have created and now let me

close this our first visit with my

favorite expression of gratitude or

divine providence I asked not for more

riches but more wisdom with which to

make wiser use of the riches you gave me

at birth consisting in the power to

control and direct my own mind to

whatever ends I desire

my name is W Clement stone a general

manager of the Napoleon Hill associates

it is my privilege to introduce you to

Napoleon Hill how do you do I'm very

happy to have this personal visit with

you won't you be seated please and now

may I request that you forget all your

problems and just relax while I bring

you the master key with which you may

unlock the door to any opportunity that

your mind can conceive the master key

consists of 17 principles the first of

which is definiteness of purpose right

here at the beginning of our visit I'm

going to make you a promise if you will

decide definitely what you want most

during your entire lifetime and write it

down on paper so that I can read I will

give you the master key with which you

may open the door to the attainment of

your desires whatever they may be at the

exact moment when I will deliver this

major key to you we will depend entirely

upon when you are ready to receive it

this is the first of 13 messages that I

will deliver to you in each message I

will describe the master key in terms

that you will understand if you are

ready to understand and now I shall give

you the first two as to the nature of

the great master key which has been

responsible for all the great successes

in every calling in every part of the

world please listen carefully to what I

have to say because you may discover the

secret of the master key in this first

visit you may get your first cue as to

the nature of the great master key when

I tell you that psychologists have

discovered a natural law which is the

very foundation of all personal

successes and I can describe it to you

in one short sentence so you can

understand it whatever the mind can

conceive and believe that mind can

chief isn't that a profound statement

you will notice that it says nothing

about the need for education but simply

that's whatever your mind can conceive

and believe your mind can achieve now if

you want evidence that the mind can

achieve whatever the mind can conceive

without the benefit of formal education

you only have to remember that Thomas a

Edison and see the idea of becoming an

inventor and lived to become the world's

greatest scientists in the field of

invention but only three months of

common school education when I first

heard Andrew Carnegie described this

natural law which makes it possible for

you and I and everyone else to write his

own price tag in life and retain it I

became so enthused over it that I began

the search for the power back of it and

my curiosity let me finally to the

discovery of the master key which I

shall reveal to you if you are ready to

receive it my search led me to the study

of the spiritual forces with which all

of us are blessed and it was in this

field that I came upon a clue which is

enable me to help millions of people to

find their earthly business I want to

describe my discovery in the simplest

terms possible because it will reveal to

you why it is true that's whatever the

mind can conceive and believe the mind

can achieve regardless of how many times

you may have failed in the past or how

lofty or aims and hopes may be I caught

my first fleeting glimpse of the

profound law which provides the means

but which we may choose our own purpose

in life and attain it while I was being

coached by Andrew Carnegie

during the organization of the science

of success philosophy I had just

finished telling mr. Carnegie that I

feared he had chosen the wrong person to

give the world the first practical

philosophy of personal success because

of my youth my lack of education and my

finances well at this point mr. Carnegie

delivered a lecture that I shall never

forget because it changed my entire life

and paved the way for my helping to

change the lives of millions of people

some of them not yet born let me call

your attention to a great power which is

under your controls at mr. Carnegie a

power which is greater than poverty

greater than the lack of education

greater than all of your fears and

superstitions combined it is the power

to take possession of your own mind and

directed to whatever ends you may desire

this profound power mr. Carnegie

continued is the gift of the Creator and

it must have been considered the

greatest of all of his gifts to man

because it is the only thing over which

man has the complete and unchallengeable

right of control and direction when you

speak of your poverty and lack of

education mr. Carnegie explained you are

simply directing your mind power to

attract these undesirable circumstances

because it is true that whatever your

mind feeds upon your mind attracts to

you now you see why it is important that

you recognize that all success begins

with definiteness of purpose with a

clear picture in your mind of precisely

what you want from life

then mr. Carnegie continued his speech

with a description of a great universal

truth which made such an impact upon my

mind that I began then there to give

myself a new outlook on life and I set

up for myself a goal so far above my

previous achievements that it shocked my

friends and relatives when they heard

about it everyone said mr. Carnegie

comes to the crest plain blest with the

privilege of controlling his mind power

and directing it to whatever is he may

choose but he continued everyone brings

over with him at Birth the equivalent of

two sealed envelopes one of which is

clearly labeled the riches you may enjoy

if you take possession of your own mind

and

directed to ends of your own choice and

the other is labeled the penalties you

must be if you neglect to take

possession of your mind and direct it

and I'll it be revealed you said mr.

Carnegie the contents of those two

sealed envelopes in the one labeled

riches is this list of blessings one

sound health - peace of mind three a

labor of love of your own choice for

freedom from fear and worry five a

positive mental attitude six material

riches of your own choice and quantity

in the sealed envelope labeled penalties

mr. Carnegie continued is this list of

the prices one must pay for neglecting

to take possession of his own mind one

ill-health to fear and worry three

indecision and doubt for frustration and

the discouragement throughout life five

poverty and wand six and a whole flock

of evils consisting of in the greed

jealousy anger hatred and superstition

now my mission in life is to help you

and everyone who needs my help to open

up and use the contents of the sealed

envelope label riches and the starting

point from which you must take off if

you wish to write your own ticket from

here on out for the remainder of your

lives

I will describe for you and these simple

instructions 1 procure a neat pocket

size a notebook or something on the

order of this one here blue sleeve

affair and on page 1 write down a clear

description of your major

in life the one circumstance or a

position or thing which you will be

willing to accept as your idea of

success and remember before you begin

writing that your only limitations are

those which you set up in your own mind

or permit others to set up for you and

two on page 2 of your notebook write

down a clear statement of precisely what

you intend to give in return for that

which you desire from life and then

start in right where you stand now to

begin giving and 3 memorize both of your

statements what you desire and what you

intend to give in return for it and to

repeat them at least a dozen times daily

and always and your statements with this

expression of gratitude for the

blessings with which you were gifted at

birth I ask not for divine providence or

more riches but more wisdom with which

to accept and use wisely the riches I

received at birth in the form of the

power to control and direct my mind

whatever ends I desire if you are not

too successful or self-satisfied to

accept and Express this profound prayer

if you accept it and express it in the

same spirit of humble sincerity in which

I pass it on to you and you and the

better world will reveal itself to you a

world in which you will see reflectively

circumstances and the things which you

yourself have created in my next visit I

will give you a description of the

second principle of success through the

application of which you may make use of

the education and experience of other

people and get the necessary help you

may need in attaining your definite

major purpose in life and now let me

close this our first visit to my

favorite expression of gratitude or

divine providence I ask not for more

riches but more wisdom with which to

make wiser use of the riches you gave

you birth existing in the power to

control and direct my

online to whatever end I desire

we come now to the second of the 17

principles which lead to the master key

with which you may open the door to the

attainment of your definite major

purpose in life this principle of

success is called the mastermind

principle I want you to understand the

nature of the mastermind principle

because you must use it before you can

take possession of the master key an

understandable definition of the

mastermind is this it consists of two or

more people who work in perfect harmony

for the attainment of a definite purpose

now here are some interesting facts

about the mastermind which give you an

idea of how important it is and how

necessary that you embrace this

principle and make use of it in

attaining success in your chosen

occupation first of all it is the

principle through which you made moral

and use the education the experience the

influence and perhaps the capital of

other people in carrying out your own

plans in life it is the principle

through which you can accomplish in one

year more than you could accomplish

without it in a lifetime if you depended

entirely upon your own efforts for

success and I have heard well-informed

Bible students say that the first known

application of the mastermind for that

which existed between the Nazarene and

his twelve disciples of one fact I am

absolutely sure when you form a true

mastermind alliance with others and work

with them in a spirit of perfect harmony

you can draw freely upon the spiritual

forces within you in carrying out your

plans and desires I also know that the

mastermind principle can give you

absolute protection against failure

provided all is that your purpose is in

using this principle is beneficial to

all whom you influence in my research

while organizing the science of success

I had the collaboration of practically

every outstanding successful man this

country has produced during the past 50

years and I can tell you definitely that

their success was due in the main to

their knowledge

allocation of the mastermind principle I

wish also to call your attention to the

fact that our great American Way of life

and our unmatchable system of free

enterprise have been built upon the

mastermind principle the greatest

document ever conceived by the mind of

man is a perfect example of the

mastermind principle in action it is the

Declaration of Independence and the best

evidence of the importance of

maintaining perfect harmony in a

mastermind alliance may be found in the

fact that the 56 men who signed the

Declaration of Independence knew full

well that it might turn out to be either

a license of freedom for all mankind or

a death warrant which would cause each

of the signers to behave now let us see

how the mastermind principle has brought

success to people whom we all know first

consider when Kate Smith began her

career as a singer she had difficulty in

earning enough a firmer singing to bear

living expenses and she perhaps never

would have made her singing pay if she

had not discovered and applied the

mastermind principle which gave her

access to the master key to success when

she formed a mastermind alliance with

Ted Collins and according to a report I

saw in Reader's Digest Kate Smith has

earned upwards of 13 million dollars and

she is still in the upper brackets of

income - I remember when Edgar Bergen

and that cute little block of wood known

as Charlie McCarthy used to play

anywhere they could get an engagement

and I rather suspect that often all they

got for their services was a meal but

Edgar Bergen is a smart man in the field

of entertainment so he formed a

mastermind alliance which introduced him

and Charlie to millions of people by

radio and television and I suspect he is

not concerned about money and in longer

and you may be surprised when I tell you

that the great Ford industrial empire

started with the formation of a

mastermind alliance between Henry Ford

and his wife at the beginning of his

career Henry Ford was shot

and lacking self-confidence it was mrs.

Ford who inspired Henry Ford with the

faith and the courage to go ahead with

the perfection of his horseless carriage

although his relatives and neighbors

generally tried to discourage him from

wasting his time with the contraption as

they called it for the Federation of

states known as the United States of

America is the richest and the most

powerful nation civilization has yet

produced and the secret of our strength

and riches consists in our form of

government through which all our states

function in a spirit of harmony based on

the mastermind principle through a

central federal government located at

Washington and now a word to you

personally if you work for a salary or

wages you have a marvelous opportunity

to promote yourself into a higher income

and a more responsible position by

forming a mastermind alliance with your

associate workers including the

management in my next visit I will give

you further instructions on how to apply

the mastermind principle so as to

increase your own income and promote

yourself to a higher position with the

full cooperation of your management yes

that is correct I will show you how to

write your own price tag picture on

wages establish your own working hours

and give yourself financial independence

but right now I want you to do three

things before our next visit first

decide definitely where you wish to be

in what you wish to be doing during the

next three years and second decide how

much money you desire to be making and

what you are going to do to earn it and

third form a mastermind alliance with at

least one person in your immediate

family and at least one other person

among those to whom you are selling your

services by taking these three steps you

will have gone a long way toward

appropriating the great master key to

success there is no such thing as

something for nothing everything

including your personal success has a

price that must be paid and the only

price you are requested to pay for the

present is the effort necessary to do

three simple things that I have

suggested now before

you begin to take the three steps I have

suggested there is one important fact I

wish to you to remember and it is this

control your middle a dude and make

yourself friendly and agreeable with

everyone with whom you are closely

associated if you expect friendly

cooperation in return indifference

cannot create a mastermind Alliance for

you a negative mental attitude can bring

you nothing but failure remember always

you are where you are and what you are

because of your mental attitude in which

you relate yourself to other people

remember also your mental attitude is

the one and the only thing over which

you have complete control success is

something which has to be planned and

success is something which has to be

earned in advance true there is such a

thing as luck but just remember that

luck is something you can create for

yourself if you know the rules and

follow them just as I give them to you

remember - the success in the higher

brackets of achievement is something

that can be had only by taking others

along with you and the best definition

of success which I know is this success

is the knowledge with which to get

whatever you want from life without

violating the rights of others and by

helping others to acquire it there is a

known formula for the attainment of

success and it is as definite and

certain as are the rules of mathematics

or the principles of science my purpose

in these visits is to bring you that

formula in simple terms that you can

understand and apply but I can never

give you that for which you are not

ready if you are ready to advance into

the higher brackets of success you will

recognize this fact by your willingness

to follow these simple instructions I

shall give you as we go along if Kate

Smith had not been ready for success

when she formed the mastermind alliance

with Ted Collins he couldn't have

brought her success this thing called

success is a very profound and

interesting thing because the the line

of demarcation between success and

failure is so slight that it is often

hard

one ends and the other begins for

example in my association with the late

Henry Ford I recognize that he had

thousands of people working for him who

had much more education than he more

magnetic personalities more ability to

make friends and a much better chance of

succeeding than mister for dad when he

was working for wages but mr. Ford had

one simple quality of the others who

work for him did not possess the same

quality I will clearly describe for you

in my future visits with you

meanwhile I would be understanding

knowing if you can describe this one

simple quality Henry Ford possessed

which made him the greatest

industrialist this nation has ever

produced in my next visit I will give

you a definite clue as to the success

quality which helped Henry Ford spread

his influence throughout the world and

to make himself richer than Croesus

despite the fact that he had only a

meager common school education until

then please be of good cheer will you

and I just remember that your only real

limitation is the one you accept and set

up in your own mind

well this our third visit brings us to

the success principle which has marked

the turning point of every person who

has promoted himself or herself from the

lower brackets of success to the higher

planes of achievement where one acquires

everything he desires this principle is

called the habit of going the extra mile

which means the habit of rendering more

service and better service and one is

expected to render and doing it in a

positive mental attitude I'm going to

tell you all I know about this magic

principle of self advancement because it

is the one rule you must follow if you

expect to write your own price tag and

to be sure of getting it let me describe

this success principle for you in a

brief formula which you can easily

remember I call it the qqm a formula

which means the quality of service you

render and plus the quantity of service

you render plus the metal added

in which you render service determines

the space you occupy in your chosen

calling and the compensation you get

from your services if you would examine

carefully the people whom you know to be

unusually successful you will discover

that they follow the qqm a formula

although they may do so unconsciously

now I wish to give you a big advantage

over those who follow this formula

unconsciously I wish to show you how to

make use of it deliberately with purpose

of forethought so you may make the

principle pay off in a big way and do it

quickly and now I shall tell you some of

the benefits you will enjoy by following

the habit of going the extra mile one

this habit will bring you to the

favorable attention of those who can and

will provide you with opportunities to

promote yourself into a better

circumstance two it will place back of

you that great natural law of increasing

returns through which the service you

render will bring back greater than

average compensations and three

following this habit will make you

indispensable in your chosen occupation

or calling therefore it will place you

in a position to write your own ticket

and for this habit will help you to

excel in your line of work because each

time you render service you endeavour to

do a better job than you did previously

and five if you work for a salary or

wages this habit will give you

preference when work is slack and others

are laid off and six it will help you to

benefit by the law of contrast because

the others around you will not be going

the first mile let alone the second mile

and seven following this habit of doing

your very best in all of your efforts

and doing it in a pleasing mental

attitude will improve your personality

and make you like my others and eight it

will also help you to develop a keen

alert imagination because you will be

continuously seeking new and better ways

of rendering useful service 9 it will

inspire you to move on your own personal

initiative instead of waiting to be told

what to do they have it which is the

first step in leadership in all

the habit of going the extra mile

definitely develops greater

self-reliance and gives one more courage

to move ahead without the fear of

criticism from others and here is one

thing it does which if it benefited you

and no other way would justify you in

adopting it it helps you to master the

destructive habit of procrastination

they one habit which heads the list of

causes of failure 12 going the extra

mile influences other people to respect

your integrity and inspires them to go

out of their way to cooperate with you

in a friendly spirit and 13 the habit

helps you to develop definiteness of

purpose which is the starting point of

all personal success and it stops you

from drifting through life without

knowing what you want or where you are

going and number 14 and here is the

grand payoff which this habit gives you

it provides you with the one and only

excuse for asking for a promotion to a

better station in life or a higher pay

obviously if you are doing no more than

you are being paid for and you are

receiving pay for all to which you are

entitled and you have not a single

excuse for asking for more pay or a

better position you understand this

point and appreciate its significance to

you not 15

last but not least the habit of going

the extra mile conditions your mind to

maintain a mastermind alliance with

others ever so often I hear people

complain about their not receiving

favorable breaks in their relations with

others I never hear this sort of

complaint from one of my students of the

science of success nor from anyone who

has ever read any book that I have

written because all of my students have

learned the secret of how to create

their own favorable breaks they do it by

following the habit of going the extra

mile I can tell you frankly I have never

received a major favorable break during

my entire life that did not come from

having applied the Epistle of going the

extra mile sometimes I hear people

complain also that their positions are

such that they are not permitted to go

the

Chamorro and my counsel to these people

is always the same change positions and

market your services where it pays to go

the extra mile I am sincere in giving

this advice because I know that no one

can do better than earn a mere living

unless and until he begins going the

extra mile during my business career I

suppose I have employment at one time or

another at least a score of private

secretaries all of whom followed the

habit of going the extra mile but I have

never been able to keep but one of those

secretaries for more than a year because

invariably they promoted themselves into

better paying jobs elsewhere and they

did so with my full blessings the one

exception is my present chief secretary

who has been with me for over ten years

I married her to make sure I wouldn't

lose her the reason I know definitely

that the habit of going the extra mile

is a sound procedure is the fact that I

have checked this principle as I did all

of the other sixteen success principles

to make sure they were in harmony with

natural laws I can give you a fine

example of how nature forces man to go

the extra mile in order that he may

produce the food with which to exist

this farmer for example must follow the

habit of clearing the ground fencing it

plowing it and planting the seed at the

right season of the year all of which he

must do in advance without compensation

of any kind if he does his part of the

work properly he then has the job over

to nature sits down and waits for her to

do her part and within a brief period

nature germinates the seed the farmer

plants matures it and used back to him

the seed he planted plus perhaps an

increase of a hundred times that amount

to compensate him for having gone the

extra mile thus we see that the law of

increasing returns comes to the aid of

the man who goes the extra mile and this

principle applies the same in rendering

service in a job as it does in the

fields of a farmer if the farmer did not

follow the habit of going the extra mile

the

human race would starve to death in one

season and I am sure you will agree that

anytime we can copy mother nature's

habits we will not go wrong in doing so

you now have a possession of the third

principle of personal achievement which

brings you three steps near the secret

by which you may take possession of the

master key to success in order that you

may test the magic power of this third

principle I'm going to offer you a

suggestion which may bring you such

overwhelming success that you will not

need to attend for the visits with me my

suggestion is this first start tomorrow

in whatever occupation you are engaged

to render some form of useful service to

someone near you which you are not

expected to render and for which you

neither expect nor ask for compensation

and to render this service in a pleasing

mental attitude which will show clearly

that you enjoy doing it and three follow

this practice seven days in succession

and then notice what a changed

atmosphere you will enjoy in your

association with those nearest you in

carrying out these instructions do not

make known your plan to anyone but go

ahead and do it in the most natural way

possible by the end of the seventh day

you will find yourself so much happier

and so much better like by those around

you that you will never desire to give

up the habit then you will be within

easy reach of the supreme secret of

success which comes from the master key

to success in my fourth visit with you I

will give you a very definite clue as to

the means by which you may appropriate

and use the great master key and in this

same clue I will introduce you to the

source of a form of power which does not

recognize the word impossible and helps

you to transmute all failures and

defeats and all adversities into a sense

of great benefit to you and now until

our next visit may I remind you that if

you believe it you can do it

we come now to the fourth visit where I

shall introduce you to your greatest

asset and with this introduction the

master key to success will be within

your easy reach I say this is your

greatest asset because it is the fourth

of the 17 success principles with which

you may tap and draw upon the supreme

power which created you and runs this

entire universe the name of this

principle is applied faith and I want

you to remember it is not something I am

bringing to you but it is something you

already possess although you may not

have made use of it in the past and now

let me tell you what applied faith is

and what you can do with it applied

faith is the mental attitude wherein you

may clear your mind of all fears and

doubts and direct it to the attainment

of whatever you desire in life in our

first visit I told you that you and I

and every person we're blessed with the

privilege of complete control over but

one thing and that is the exclusive

right to take possession of our own

minds and direct them to the attainment

of whatever we desire in life applied

faith is a mental attitude we must

cultivate and maintain before we can

take complete possession of our minds it

is the means by which we may break the

seal of that envelope I mentioned in our

first visit and take full possession of

the six forms of riches we get in return

for taking possession of our minds and

using them those thick riches were as

you may remember sound health peace of

mind a labor of love of your own choice

freedom from fear and worry a positive

mental attitude and material riches of

your own choice and quantity we are now

this very moment standing in front of

the Gateway which can be opened only

with the great master key to success and

I'm giving you the closest clue I have

yet

that's how you may take possession of

this key in order that you may condition

your mind to embrace and use a plat

faith you must understand that there are

two ways in which you can use faith you

can put it into reverse gear and use it

in a negative way by allowing your mind

as well upon the circumstances and the

things you do not want such as poverty

ill health failure defeat and this is

precisely what the majority of people do

which explains why the majority of

people go through life in misery and

want or you can take possession of your

mind and direct it to think of the six

riches which came over with you in that

sealed envelope and you will attract

these riches to bless and serve you all

through your life isn't it a strange

fact that most people make a negative

application of their great power of

faith by thinking about and bleeding in

poverty ill-health

fear failure and defeat well it would be

so easy for them just exchange their

thinking over to the circumstances and

things they desire now let me give you a

description of the one thing which

represents the main difference between a

successful person and the failure please

listen carefully and think for yourself

as I speak because failure to recognize

the truth I am about to give you is the

starting point of most failures

successful people in all occupations all

professions and all callings have one

trait which distinguishes them from the

failures it is their capacity for belief

the failures see the hole in the donut

but do not see the donut around the hole

the successes see the hole also but they

see the donut around the hole Thomas a

Edison believed that he could perfect an

incandescent electric lamp and despite

the fact that he failed over 10,000

times before he was crowned with success

he made his belief uncover the secret

for which he was searching give one gear

sister

time's the average person must fail

before he quits fails because of the

lack of capacity for belief how many

times can you meet with defeat before

you give up the ghost and quit Henry

Ford believed he could build his

self-propelled vehicle which would take

the place of the horse and buggy and

despite the ridicule of relatives and

neighbors and the lack of finances he

transmitted his belief into an

industrial empire which changed the

entire American Way of life

mind you Ford did this with very little

education and no operating catheter to

begin with right here let me ask you a

question which may well change your

entire life you perhaps have an idea or

a plan which would be useful to other

people but you have done nothing about

it because you lack the self-confidence

to give you a start in other words you

are now where Henry Ford was before he

built the first model of his

world-famous automobile mr. Ford broke

through that wall of fear which may now

be holding you back and put his idea

into operation by making use of the

mastermind principle I mentioned in our

second visit through an alliance with

his wife now the question I wish to ask

you is this

why don't you form a mastermind alliance

with someone and begin putting your

ideas to work for you

belief is truly a magic word because it

is the beginning of our successes it is

the very foundation of civilization it

is the one quality you must develop

before you can make use of the great

master key to success to be successful

you must become a person with a great

capacity for beliefs and the place to

start believing is with yourself you

should begin by recognizing that you

were born with the privilege of complete

control over your own mind you should

also recognize that by the application

of the master key to success which I am

passing on to you through these visits

you can take full possession

mind and make it easy whatever you

demand in life observe I used the word

demand not big the Creator never

intended for you to beg for anything if

he had he would not have blessed you

with full control over your own mind if

your life is not what you want it to be

you can change it as a matter of fact

you can do anything within reason that

you desire to do if you embrace the

principle of applied faith and keep it

directed to the attainment of the things

you want and off the things you do not

want I should know what I'm talking

about because I was handicapped at Birth

by the four horsemen which keep most

people in bondage all the days of their

lives

poverty fear illiteracy and superstition

I have discovered the master key which

gives one deliverance from all the evils

one does not want and opens wide the

gateway to the riches which the Creator

intended every person to enjoy on this

earth applied faith is the only means by

which the master key can be appropriated

and used therefore I give you these

instructions through which you may

create a mental attitude which is

favorable for the expression of faith

one know what you want and believe that

you can and will get it to give

expressions of gratitude many times

daily for having received that which you

want even before you actually get

physical possession of it

possession starts first in the mind but

please remember this third keep your

mind open for hunches from within and

when you are inspired to action do not

wait but move on your own personal

initiative at once remember there can be

no application of applied faith without

action for it when overtaken by defeat

as you may be many times

remember that man's faith is tested many

times before he is crowned with final

victory and accept your defeat as

nothing more than a challenge to keep on

trying and fire a burning desire for the

things or circumstances you want is the

starting point of all applied things be

definite believe and act and keep on

acting if at first you meet with a

defeat 6 when doubt creeps into your

mind remember that whatsoever a man

believeth that shall he also reap

remember faith is not something you get

faith is something you already have but

you may be using it in reverse gear by

believing in the circumstances and

things you do not want the things you

fear remember also that faith is

guidance only it is not a power which

will bring you what you want but a power

that can guide you to go after what you

want and get it remember - that your

faith is limited only by your own

capacity to believe you can do whatever

you make up your mind to do I believed I

could give the world a practical

philosophy of success which would free

men and women from their fears and

limitations I stood firmly back of that

belief through 20 odd years of effort

and I saw my belief give freedom to

millions of people do the things that

Emerson and you shall have the power may

I appear phrase this great truth by

saying believe and you shall receive and

now until our next visit will you please

remember that your life is exactly what

you make it by your own mental attitude

I'm happy to be with you for our fifth

visit and our subject is a pleasing

personality your personality determines

whether people are attracted to you or

shy away from you it is the show window

in which your you display your character

to the world and it is the one thing

which distinguishes you from all other

human beings it is your trademark by

which share people recognize you and it

is the thing which determines your

success or failure in selling yourself

through life therefore you should see

your personality just as others see it

so you may improve it where it needs

improvement your personality consists of

more than 30 different factors traits

and characteristics because of the limit

of time I can devote to this visit with

you I can mention only the more

important of your traits of personality

but before I begin to describe these

traits I want you to know that every

trait which goes into your personality

is under your control and you can

improve it so it will be whatever you

want it to be let us start with the most

important trait of your personality your

mental attitude this is a trait with

which you attract people to you and

cause them to like you or repel them and

cause them to dislike you your metal

attitude must be positive if you attract

people to you how do other people know

whether your mental attitude is positive

or negative you may ask well the answer

is easy

first of all other people tune in and

pick up your mental attitude by

telepathy without your saying a word or

making a move

but there are other ways they can tell

whether your mental attitude is negative

or positive you disclose this

information by the tone of your voice

whether it is Pleasant or harsh by the

expression on your face whether it is

soft and pleasing or harsh and scowling

by the courtesy and consideration you

show other people or the lack of these

so you see there is no escape from

revealing to others the exact nature of

your personality the next most important

trait of your person

they consist of your flexibility of your

mental attitude or your lack of it if

you have flexibility you adjust yourself

to all the circumstances in your

relations with others without losing

your composure or allowing yourself to

become irritable or angry just remember

if you have flexibility of your mental

attitude it will be impossible for

anyone to make you angry or to irritate

you without your consent or cooperation

now this is worth knowing isn't it you

cannot control the actions of other

people which might justify you becoming

irritated by them but you can control

your reaction to all such circumstances

by exercising your trait of flexibility

and you will observe that all people in

the higher brackets of success have this

flexibility and they do control their

reaction to the influences of other

people the third most important trait of

a pleasing personality is the ability to

control and direct your emotion of

enthusiasm enthusiasm is one of the

means by which you can give forcefulness

to your words but you must be able to

turn it on or off at will as definitely

as you can turn on and off water at the

spigot uncontrolled enthusiasm often

makes people bore 'some it also may open

wide the window to one's mind through

which other people may enter and

influence one in ways he does not wish

to be influenced the fourth most

important trait of a pleasing

personality is a sincerity of purpose

the person who is not sincere in all

relationships with others is soon

detected and rejected because no one is

attracted to the person who thus

endeavors to deceive others sincerity is

one quality of character which cannot be

successfully faked not even by the most

astute rascal or the most efficient

actor because insincere to ever more

courage with it some warning sign which

other people recognize you have only to

go back into your own experience with

insincere people

prove the truth of what I have stated

there are 26 other important traits

which give one a pleasing personality

but I do not have time to give them to

you in this visit now let us turn our

attention to some of the common habits

which destroy a pleasing personality

please check yourself as I describe

these negative habits and you may make

discoveries about yourself sufficient to

enable you to rebuild your entire

personality so it will become a master

salesman on your behalf

one one of the most destructive habits

which make one's personality

objectionable is that of breaking in and

running away with the conversation when

others are speaking and to sarcasm

expressed by insinuations and wisecracks

which are not so wise is near the head

of the list of habits which give one a

negative personality and third vanity

expressed by either words or actions is

sure to make one unpopular and for

indifference in listening while others

are speaking is sure to be noticed and

resented it is more profitable to be a

good listener than it is to be a good

talker

because what is always apt to learn

something while listening to others but

never learns anything from hearing

himself talk

5 the attempt to flatter where flatter

is obviously not deserved will bring

quick resentment from others also it

will put them on notice if they are wise

that the flatterer wants something he

perhaps should not get and 6 the habit

of finding fault with the world at large

and the people in general is they're

very popular habit and it is no part of

a pleasing personality it is far better

to direct conversation to the

circumstances and things which are right

than to complain of those which one

believes to be wrong and 7 one of the

very worst habits which destroy a

pleasing personality is that as openly

and directly challenging those with whom

one may not agree where there is no

obvious reason for doing so except the

desire to beyond the opposite side and

the habit of volunteering unsolicited

advice to others who have not requested

it can make one an intolerable bore free

advice usually is considered to be worth

just twilit costs which is nothing but

the patience with which to listen to it

and 9 the habit of speaking of one's

physical ailments worries and personal

problems may be tolerated by others but

this habit will never make one welcome

more pleasing if you wish to make

yourself welcome in your relations with

others and manage to talk about things

which interest and concern those to whom

you are speaking you will never be bored

some to the person to whom you are

speaking of himself and the things which

interest him a truth which all master

salesmen understand and respect and the

10 the habit of endeavoring to convey an

impression of superiority through the

use of words and topics unfamiliar to

others is a surefire destroyer of

popularity if you wish to sell yourself

to others successfully you must

negotiate with them on their own level

through terms which they understand and

11 envy of those who are successful is a

trait which destroys a pleasing

personality the truly great men and

women have all been known to be generous

sympathetic and a joyous in connection

with the good fortunes of others and

12:11 - in body posture and in clothing

never attracts but always repels others

clothes make not the man as has been

said but they surely give you a mighty

good start if they are appropriate and

properly warned carelessness in body

courage and posture is immediately

traceable to a negative mental attitude

if you are free from these 12 common

habits which make one unpopular do you

probably have a very pleasing

personality there are 5 other negative

habits which make one unpopular which I

have not had the time to mention

remember this please if you are not

liked by other people you may be sure

there is a reason which you can

detect and correct it is unnatural for

one person to dislike another without a

cause before you can make full use of

the master key to success you will need

to make your personality pleasing this

will require courage on your part and

honesty with yourself a pleasing

personality stands near the head of the

list of assets which make one truly rich

I was impressed with this truth many

years ago when I heard Andrew Carnegie

say that he paid his right-hand

mastermind a lie

Charles M swab 75,000 dollars a year for

the services he rendered directly for

the often gave mr. swab a bonus at the

end of the year of a million dollars for

the influence he exerted on his

associate workers because of his

pleasing personality you see therefore

Andrew Carnegie who has been said to

have been the greatest judge of man this

nation has ever known

placed a value on a pleasing personality

of more than ten times as much as he

valued the personal services of his

right-hand man

perhaps this will give you a clue that

may help you up the market value of your

personality and now until we meet again

may I wish you health wealth and peace

of mind this visit brings us to the

sixth principle of success without which

the fire principles I have given you

previously would be useless it is the

principle of self discipline self

discipline and as I am presenting it to

you here as reference not only to your

mastery of negative habits which stand

in the way of your success but more

particularly to your development and

enforcement of the positive habits you

will need in order to avail yourself of

the six assets you brought over with you

in that sealed envelope I mentioned in

our first visit now let me give you a

list of the more important things over

which you will have to exercise

self-discipline before you can embrace

use the great master key to riches one

you will have to gain mastery over your

tongue by acquiring the habit of

thinking first and then speaking after

you are sure that's what you save will

benefit you and not is your others a

loose tongue often is ones greatest

liability to you will have to exercise

self-discipline in mastering the common

tendency to strike back at those at whom

you have a cause real or imaginary for a

grievance

you must remember that everything you do

to are for another you do too or for

yourself because your every thought and

every act which benefits or injures

another person comes back to you and

kind greatly modified so if you feel

that you must Splendor another person do

not speak it but write it write it in

the stands near the water's edge then

move away from it until the tides have

flown three you will have to exercise

self-discipline over all of your

emotions particularly your emotions of

love hate fear and six these are the big

four of your emotions and they can make

you or break you according to the extent

of discipline you exercise over them for

your mental attitude needs discipline

and control at all times lacking this

discipline it can and it often does

drive away friends destroy opportunities

to get ahead brings on physical and

mental illness develops stomach ulcers

and mixed peace of mind impossible five

I have reserved the emotion of sex for

special mission because failure to

exercise self-discipline over this

emotion probably heads the list of all

the causes of personal failure the

emotion of sex is the most powerful of

all emotions and it is nature's great

creative instrument with which all

species of living things are perpetuated

the proper means of self-discipline

the emotion of sex is transportation the

control and direction of this great

emotional feeling toward the attainment

of worthy purposes such as the

fulfillment of one's major purpose in

life the great leaders artists orators

industrialists and professional people

have learned the art of sex

transportation through the proper system

of self-discipline because of the

delicacy of the subject of sex emotion I

am limited as to the information I can

give you about it on this visit but I

have covered the subject much more in

detail in some of my books and six your

stomach also needs discipline through

the proper habits of dieting and fasting

because information on dieting in fact

they should come from your own doctor

I will not go into details concerning

them except to call your attention to

the need for knowledge on this subject

personally I attribute my sound physical

health mainly to the habits of dieting

and fasting which I have developed

through the years and seven you will

need to exercise self-discipline in

relation to religion and politics

because our country which is the most

acceptable form of society civilization

has yet produced is made up of people of

varying beliefs in connection with both

of these subjects to be happy and

prosperous in our country we must learn

to live and to let live

to give others the privileges we ask and

demand for ourselves and this often

calls for strict discipline over cell

eight but I have reserved until the last

my reference to the most important

circumstances over which you must

exercise the strictest of

self-discipline if you are to embrace

and use the great master key to riches

I have reference to your profound

privilege of taking possession of your

own mind and directing it to whatever

ends you may desire you cannot take

possession of your own mind or directed

to definite ends without a practical

system I have devoted the better portion

of my

laughs to the revelation and

presentation of such a system and I know

that this system works because it has

been successfully used by many millions

of people throughout the world the

system is not only practical and

workable but it is so simple that anyone

who is ready for it they master it and

use it successfully it's use does not

call for a genius nor a great amount of

formal education it calls only for a

will to take possession of one's own

mind and a definite purpose to which the

mind is to be directed self disciplined

by Thomas a Edison made him the world's

greatest inventor who revealed to

mankind during the first half of the

20th century more of nature's secrets

than had been uncovered during the

entire previous history of civilization

self-discipline carried Wilbur and

Orville right through a multitude of

phasers and enable them finally to give

the world its first practical airplane

an achievement which has made the world

smaller and change the entire trend of

civilization self-discipline helped

Helen Keller to triumph over deathless

blindness and dumbness a combination of

afflictions such as most people never

experience self-discipline helped me to

carry on through years of heart aching

discouragement and defeat and give the

world the first practical philosophy of

success based on the know-how gained by

hundreds of men and women who spent a

lifetime by the trial and error method

in discovery of the principles which

lead to personal success self-discipline

is among the top ranking features of all

the great religions including of course

the Christian faith and there are some

people who believe that our major

purpose on earth is that of developing

wisdom through struggle and the

self-discipline one thing is certain

no one ever becomes very wise without

the aid of self-discipline and no one

ever finds peace of

and happiness without the strict

exercise of self-discipline

self-discipline is the only means of

transmuting sorrow into faith it is the

only means by which we may transmute

hatred of others into the milder emotion

of sympathy for them it is the only

means by which we may reveal and profit

by the seed of an equivalent benefit

which comes with every adversity and

every defeat it is the only means by

which we may shut out of our minds the

deadly effects of past experiences of

suffering and unpleasantness and it is

the means by which we may discover that

other self we carry around with us that

self which has great capacity for belief

and does not become influenced by

failure and defeat self-discipline can

give us freedom from the fear of death

the most difficult to master of all of

our fears it can free us from the

disease of hypochondria the fear of

imaginary illness with which so many

people suffer and sometimes die

self-discipline is the means by which we

may think our own thoughts live our own

lives as we wish to live them and remain

forever free from the evils of fears and

the limitations which we have inherited

from the dark ages before the dawn of

civilization the Creator never gives one

an asset or benefit without passing

along with it the means by which it may

be embraced and used self-discipline

therefore is the means by which the

Creator provided us with a method of

embracing and using the only thing over

which we have unchallengeable control

the power of our own thoughts and - now

until our next visit may I remind you

that the habit of taking the line of

least resistance makes all rivers and

some men crooked well this brings us to

the seventh visit and I hope to hand you

the master key to success before I pin

because my subject will lead to so near

to the Magic II that you will be apt to

recognize it as I have suggested in

previous visits a positive mental

attitude can clear away all obstacles

which stand between you and your major

purpose in life because of the

importance of the subject of our visit

I shall not only tell you that a

positive mental attitude it's the entire

list of the 12 great riches in life but

I am going to give you explicit

instructions as to what you must do to

keep your mind positive in all the

success books I have written I have

never suggested to my readers what they

should do without clearly telling them

how to do it

are you ready if you are ready this

visit may bring the most important

change in your life you have ever

experienced one learn to adjust yourself

to other people's state of mind and

difficulties so as to get along

peacefully with them and to refrain from

taking notice of trivial circumstances

in your relations with other people by

refusing to allow them to become

controversial incidents great people

always avoid small incidents of

controversy when possible to establish

for yourself a definite fixed system of

conditioning your mind at the beginning

of each day so you will keep it positive

under all circumstances 3 learn the art

of selling yourself to other people by

indirection such as asking leading

questions which will bring out the sort

of reactions from others which you

desire and do not permit yourself to be

drawn into argument over unimportant

subjects 4 adopt the habit of having a

good heart and laugh every time you

become irritated or angry and it will

help you if you begin each day with one

minute of hearty laughing this will

change the chemistry of your brain and

start you out with a positive mental

attitude however you had better get out

of sight when you take your laughing

exercise 5 start each day with an

expression of gratitude for all the

adversities defeats failures you have

experienced

the past and to search for the seed of

an equivalent benefit these have yielded

you through the passing of time then

give thanks for the blessings you expect

to receive during the day six learn to

concentrate your attention on the can-do

portion of all of your problems and

desires and start action where you stand

in carrying out this portion no matter

what may be your problem or your desire

there is always something you can do

right now that will help you find out

what this something is and do it seven

learn to transmute all unpleasant

circumstances into immediate action

which calls for a positive mental

attitude and make this a fixed habit for

example when you are angry switch your

mind to some sort of action in

connection with your hobby or your major

purpose in life and to keep it busy with

that subject for five minutes

eight recognize that every circumstance

which influences your life whether it is

a pleasant or unpleasant circumstance is

wrist or your mill of life and the so

use it to make it pay you dividends in

one form or another

remembering meanwhile that your strength

grows out of your struggles follow this

instruction and you will soon learn that

there is no such thing as an

unprofitable experience 9 look upon your

life as a continuous process of

education of learning from all your

experiences good and bad and to be

always on the alert for gains of wisdom

which come to you a little at a time in

both your pleasant and unpleasant

experiences 10 make the world over to

fit your own pattern if you choose but

begin with yourself in some sort of

self-improvement which will make you

more open-minded patient and generous in

your relations with others 11 express

gratitude twice daily for your

recognition of the fact that you have

been given complete control over your

own mind and ask for guidance in order

that you may use this profound gift

wisely in all your thoughts and acts 12

go out of your way daily

to comment enthusiastically on the good

qualities of those with whom you live

and work but do not mention there are

negative qualities then observers

benefit to yourself how quickly others

will begin to concentrate on your good

qualities remember I am still talking

about how to keep your mind positive and

thirteen accept all criticism of

yourself as an occasion for

self-examination to determine how much

of it is justified and you will be sure

to make startling discoveries about

yourself which will help you to the

remainder of your lives

14 do not accept from life or anyone

else anything you do not desire and

remember that Mahatma Gandhi proved

himself to be more powerful than the

great British military forces by this

simple method of passive resistance 15

remember always that there are two kinds

of circumstances which cause you to

worry those you can do something about

and those you can do nothing about

nothing that is except to use passive

resistance and refuse to permit them to

worry you 16 keep your mind eternally

engaged in thinking of that which you

desire most your major purpose in life

so no time will be left for you to waste

on thinking of that which you do not

want and let me digress here while I

tell you we are now rubbing elbows with

the great master key of success this

very moment and 17 if you should ever be

so unfortunate as to feel sorry for

yourself look around until you find

someone who is worse off than yourself

and start where you stand to give him

he'll make this procedure a habit and

you will witness one of the great

miracles of life because that which you

do to or for another you do to or for

yourselves and 18 choose some person

whom you consider to be the sort of

person you would like to be then go to

work and emulate that person in every

way possible great people have always

been hero worshipers but they

the right sort of people to ambulate 19a

cultivate your tone of voice so that

your words have a pleasing musical sound

and remember that the sound of your

voice is an open window through which

other people look into your very soul it

will be a profitable investment if you

will get a tape recording machine and

record samples of your voice daily while

you practice the art of expressing

yourself through a friendly sounding

voice if you are engaged in selling this

practice will quickly pay off in

monetary dividends 20 last but by no

means the least write out this sentence

and paste it in a prominent place where

you work and on a mirror where you see

yourself in your home whatever the mind

can conceive and believe the mind can

achieve remember also that you're the

only person who can provide you with a

positive mental attitude what are you

going to do about it

on your answer to this question rest

your entire future franc pictured the

author of how I raise myself from

failure to success in selling listed

enthusiasm as the first of his 13

success objectives and his enthusiasm

became one of us most powerful assets as

he learned to use the great south

motivator to be enthusiastic act

enthusiastic as the eminent teacher and

psychologist William James has so

conclusively proved the emotions are not

immediately subject to reason but they

are always immediately subject to action

we can achieve nothing important until

we have enthusiasm now dr. Hill will

explain how you can develop a feeling of

enthusiasm for all that you do our

eighth visit brings us to the subject of

enthusiasm

which may be likened to steam in the

boiler which when it is controlled and

turned on starts that we use of

machinery into action someone has said

that knowledge is power that is only a

half-truth foreknowledge becomes power

only when it is put into action for the

attainment of a definite objective

enthusiasm is one of the more powerful

means by which we may put into action

our education experience and knowledge

spoken words without enthusiasm are

often ineffective and sometimes they can

be actually boredom as you of course

know if you have noticed the effect a

speaker without enthusiasm has on his

listeners I have known lectures to hold

audiences spellbound for two hours yet

when members of the audience were asked

to tell what the speaker had said they

could not remember but what they did

remember was that the speaker got their

attention and held it and now let me

explain why enthusiasm has such a

powerful impact upon the minds of those

who come under its influence to begin

with I believe you'll be interested in

knowing that's your brain and every

other person's brain is both a

broadcasting station and a receiving

station which sends out thought

vibrations and the picks up those sent

out by other people when you turn on

your enthusiasm you step up the

vibrations of thoughts which go out from

your brain so that they reach and affect

other people more quickly as a matter of

fact you can send out thoughts which

have been so stepped up with silent

enthusiasm that they will reach and

influence other people to whom you

direct your thoughts this is a fact

which has been known to psychologists

for ages and it is also known to most

master salesmen who use this method to

conditioned the minds of their

prospective buyers before they ever talk

with them you must have observed that

the enthusiasm is very contagious that

it engages the attention of those who

come under its influence and because of

them to respond in a similar spirit of

enthusiasm I once heard Andrew Carnegie

say that if you turn loose one man who

thought in terms of intense enthusiasm

in an industry

plant employing thousands of people this

man's enthusiasm would very quickly

reach and influence every person in the

plant and he said it made not the

slightest difference whether the

enthusiasm was negative or positive

constructive or destructive and then mr.

Carnegie went on to explain that in his

selection of employees for promotion to

bigger jobs

the first thing he looked for was a

man's capacity to express himself in

terms of intense enthusiasm he said that

enthusiasm is one of the most important

traits necessary for leadership the most

successful lawyers are not necessarily

those who know most about the legal

profession but they are those who know

how to influence courts and juries with

their belief in their cases and have a

great capacity for expressing themselves

with enthusiasm and when you are

introduced to another person you have a

marvelous opportunity to sell yourself

favorably to that person by the extent

of the enthusiasm you express in

accepting the introduction when you

shake hands with another person you have

also a fine opportunity to make a

favorable impression by the warmth of

enthusiasm you put into that handshake

if there is anything which leaves me

flat and unfavorably impressed when I'm

introduced it's an extended hand which

feels like a piece of cold ham and deck

knowledge is the introduction with a

cold hand pleased to meet you with no

signs of enthusiasm back of it all right

here let me give you a brief course in

salesmanship which may be a value to you

the remainder of your lives when you

meet anyone on whom you wish to make a

favorable impression when it is a

stranger you have not previously met or

someone with whom you are already

acquainted do these things one turn on

your enthusiasm and so modulate your

voice with it that you definitely make

the other person feel you are happy to

communicate with him too when you shake

his hand

take a firm grip on it and give it a

quick firm squeeze at the end of each

word you express in your greetings for

example say how do you do I am so very

glad to meet you

do not crush the hand now

I have known some people to do three

then if you begin the conversation be

sure that you direct it to some subject

of interest to the other person and for

follow through by eagerly asking

questions which will keep attention

focused upon the other person then when

you are ready to have the other person

hear what you have to say about yourself

or your interests or your business he

will have been prepared to listen

attentively I've often told my students

of salesmanship but the best possible

way for one to sell himself to others is

to first sell the others to themselves

that counsel was sound when I began

training salesmen over thirty years ago

and it is still sound when I was a

youngster in school I discovered that

the teachers from whom I learned most

were those who expressed the greatest

enthusiasm in their teaching and I have

heard an experienced doctor say that the

enthusiasm he carries into the sickroom

with him has more to do with helping to

bring about a cure than all the medicine

he can prescribe enthusiasm is an

expression of a positive mental attitude

and it has long been known to doctors

that a positive mental attitude stands

high on the list of influences which

give one sound here I have heard it said

for example that only one thing causes

stomach ulcers and that is worry or a

negative mental attitude and only one

thing can cure stomach ulcers and that

is a positive mental attitude

it seems that disease germs cannot live

and thrive in the bloodstream of one

whose mind is always positive I have

still another very important observation

concerning the power of enthusiasm which

I wish to give you I have observed that

prayers expressed with intense

enthusiasm bringing much quicker and

more satisfactory results now you can

try this for yourself and be convinced I

began experimenting with this idea many

years ago and from my experiences I

gathered the information which caused me

to change my method of prayer entirely I

now use the prayer

I recommended to you on previous visits

with the gratifying results if I get

quicker and more favorable action from

my prayers and I did when I express them

in a spirit which lacked enthusiasm I

suggest that a very practical way to

begin learning to express yourself with

enthusiasm will be the follow the habit

of reading a lot for 10 minutes daily

putting all the enthusiasm at your

command into your reading you will be

surprised in a short while at how much

this will help you in speaking with

enthusiasm in your ordinary

conversations I would suggest also that

you adopt the habit of practicing

enthusiasm in your conversations with

your family and your business associates

incidentally this habit will make you

more popular with those who are close to

you you can enjoy the benefits of

enthusiasm if you are interested enough

to develop a technique by which to

acquire this habit so you will follow it

in a natural unaffected tone of voice if

you follow my suggestion that you read

for 10 minutes daily as the means of

acquiring the habit of enthusiasm I

recommend that you write down a list of

10 subjects things or circumstances in

which you have the keenest dinners and

use this list for your practice purposes

you will have no difficulty in reading

in a tone of enthusiasm in connection

with the things that you like best and

finally if you have not already picked

up some useful ideas as to how the habit

of enthusiasm can be developed or what

causes one to be enthusiastic let me

give you an example which may provide

you with an interesting cue you perhaps

remember when you were courting the

person of your choice or being courted

as the case may be you need to know one

to tell you how or why to be

enthusiastic of course not because the

motive of love or affection took care of

this without effort on your part just

remember that enthusiasm is always

easily expressed when one is inspired by

a burning desire for something or any

motive associated with one's closest

interests where there is no motive

there is apt to be no enthusiasm

remember also that the three basic

motives which it has been said

practically rule the world are one the

emotion of love - the emotion of sex 3

the desire for financial gain a

combination of all three of these

motives it has been claimed can convert

a mediocre person into a genius and I

leave the thought with you for

consideration and now until our next

visit I ask that you try the habit of

moving with enthusiasm in all of your

daily work and see how much better you

will feel we come now to the 9th visit

where we shall analyze the ninth

principle of success which is personal

initiative personal initiative is the

dynamo which starts the Faculty of

imagination into action in the process

of translating one's definite major

purpose into its physical or financial

equivalent if you aim for success above

mediocrity you will need to learn to act

on your own personal initiative because

your success is something which you must

achieve for yourself without someone

telling you what to do or how to do it

incidentally Cyrus HK Curtis the former

owner of The Saturday Evening Post and

one of my collaborators in organising

the science of success philosophy was

responsible for a motto on personal

initiative of such great importance that

I want you to have it said he there are

two kinds of men who never amount to

much those who cannot do as they are

told and those who can do nothing else

of course mister courtesies implication

is very clear he implied that those who

amount to something worthwhile in life

are those who move on their own

personal initiative without being told

what to do or why they should do it the

men who stand out in the minds of the

public as the greatest successes from

the days of George Washington

the present those who chose their own

occupation business or profession and

moved on their own personal initiative

in achieving their purpose and those who

are getting ahead most rapidly today no

matter in what position they began are

those who promote themselves to a higher

place in life by acting on their own

personal initiative the habit of

personal initiative not only inspires

one to move on his own responsibility

but it also influences him to carry

through until he completes that which he

undertakes in a manner pleasing to all

concerned because he knows that a winner

never quits and a quitter never wins and

right here is an appropriate place to

say something I perhaps should have said

before namely that a big success is made

up of a great number of little

circumstances each of which is so small

and seemingly insignificant that most

people pass it by as not worthy of

notice some may think for example that

the habit of personal initiative is it

unimportant but we have only to take a

look at the record of some of our

greatest successes to recognize that

personal initiative was an important

factor without which they never would

have achieved success for example no one

told FW Woolworth to start a

five-and-ten-cent store the idea was his

own he acted on his own personal

initiative in putting his ideas action

and to live to see it yield him a

fortune well above 100 million dollars

my distinguished business associate W

Clement stone started his insurance

business on his own personal initiative

with an operating capital of only $100

but he followed through on that same

personal initiative and made his humble

beginning yield an annual gross income

of many millions of dollars and it was

that same habit of acting on his own

personal initiative of doing the thing

he wanted to do which inspired mr. stone

to join forces with me in taking the

science of success philosophy to

millions of people throughout the world

and undertaking

which it is blade may help more

to find their places in the world than

has any other influence during the past

hundred years the habit of personal

initiative was the chief trait which

helped Henry J Kaiser to build a great

industrial empire and raise himself to a

higher position in the industrial world

it was this trade of personal initiative

which inspired mr. Kaiser to pile up

such an enormous record in the building

of ships during World War two despite

the fact that he had never built ships

before one day when I was lecturing to

one of my classes I mentioned Henry J

kaisers wonderful record in building

ships more cheaply and quickly than

experienced shipbuilders had been able

to do when one of my students spoke up

and said mr. Carter's having been a

friend of Jesse Jones of the Federal

Reserve Bank did not hurt his chances of

success in it did it well for a moment

it looked as if that question had placed

me on a spot but I soon recovered my

composure and came back with this reply

No is knowing mr. Jones did not hurt his

chances but think of the thousands of

industrialists many of whom may also

have known mr. Jones but did not use

their personal initiative in getting his

financial health personal initiative is

one quality which inspires one to form

friendships and to make contact with

people who can be of aid to them in

times of need

it was my personal initiative which

influenced Andrew Carnegie to give me an

opportunity to organize the science of

success philosophy I now wish to give

you an outline of the more important

attributes of the person who has

sufficient personal initiative to give

him leadership in his children

occupation one first of all the person

who follows the habit of personal

initiative has a definite major purpose

in life and a plan for its attainment -

and a mastermind alliance with those

whose help is essential in achieving his

major purpose three he has the necessary

persistence and the will to win to carry

him along when the going is hard and he

meets with obstacles or he makes

decisions promptly when he has the

necessary facts on which

based on and changes them slowly if at

all five he follows the habit of doing

more than he is paid for and he does so

in a pleasing positive mental attitude

six he accepts full responsibility for

everything he undertakes and never

passes the buck when things go wrong

seven he can take friendly criticism

without resentment because he has

learned to profit by it eight he knows

what the nine basic motives are which

inspire all human endeavors and never

requests anyone to do anything for him

without giving that person an adequate

motive for doing so nine he never

expresses an opinion about anything

unless he has thought the subject

through and is prepared to state how he

came by his opinion 10 he follows the

habit of listening much and talking only

when he has something to say which may

benefit himself or others 11 he has a

well-developed sense of observation of

small details and knows his job from the

smallest detail to the greatest 12 he

never tells anyone to do anything

without suggesting why it should be done

and how it may be done best 13 he

follows the habit of concentrating his

full attention on one thing at a time 14

his mental attitude is positive at all

times when he is in communication with

other people 15 if you ask him a

question he will give you a direct

answer even if he has to tell you he

does not know the correct answer 16 last

but perhaps most important of all he

never puts off until tomorrow that which

should have been done last week because

he knows that the habit of

procrastination is near the top of the

list of the causes of failure if you can

rate okay on each of these 16 traits of

personal initiative you are a leader in

your field of endeavor when you come to

examine yourself on the subject of

personal initiative just remember that

your success or your failure depends

very largely on the action you take in

connection with your

occupation no one will tell you what you

should do no one will tell you what not

to do the decision must be your own and

you must follow through and carry out

your decision on your own personal

initiative if you work for wages or a

salary you should decide to promote

yourself through your own personal

initiative to the top of the scale in

your occupation and remember that your

promotion is entirely in your hands

in my previous visits I have given you a

blueprint of the steps you should take

in promoting yourself to whatever

station in life you desire now let me

give you a brief review of eight

principles we have covered previously

one definitely is a purpose but now you

should know what you want most from life

and you should have a plan for getting

it here is the most important

circumstance of your whole life where

you must move on your own personal

initiative because no one else can tell

you what you should want most - the

mastermind principle if you have not

already formed a friendly alliance with

those who can help you in attaining your

major purpose in life you should move on

your own personal initiative and form

this alliance at once three going the

extra mile this is a must if your major

purpose is anything above mediocrity for

applied faith this is the principle

which gives you power in carrying out

your definite major purpose and all

minor purposes 5 a pleasing personality

is an asset of priceless value and it

too is something you must acquire

through your personal initiative 6

self-discipline the sixth principle of

success is also something you acquire

through your personal initiative 7 a

positive mental attitude which is the

most important of the twelve great

riches of life is also the product of

your own personal initiative 8

enthusiasm is a state of mind which only

you can generate through your personal

initiative you see the

or that personal initiative enters into

every one of the success principles and

now until our next visit may I remind

you that there are two types of people

who never amount to anything those who

will not do what they are told and those

who will do nothing else our tenth visit

brings us to one of the strangest of the

17 principles of success because it is

the principle which makes it possible

for you to convert into an asset every

adversity every disappointment every

defeat and every failure you meet with

from now on the remainder of your life

yes the principle of learning from

adversity makes it possible for you to

transmute all your past failures and

mistakes into an asset which will help

you achieve outstanding success in the

future at the very outset of this visit

I wish to call your attention to an

important fact which may give you

immediate possession of the great master

key to success namely that your positive

mental attitude is the only means by

which you may convert adversities

defeats and the failures into assets it

seems to have been intended that

everyone should experience adversities

defeats and even failures as a part of

nature's method of disciplining people

to learn how to take possession of their

own minds but they creator very wisely

provided everyone with the means for

converting these experiences into

benefits of a priceless value the means

being our privilege of maintaining and

directing a positive mental attitude

despite the benefits which we may get

from adversities and unpleasant

experiences of every nature no one

desires to meet with these experiences

once you learn that adversities can be

made to pay dividends you will acquire

the habit of looking for that seed of an

equivalent benefit in each such

experience with which you meet my first

illustration concerns the man of whom

you may have heard and I have no doubt

you have eaten some of the food which he

produced and marketed throughout the

nation as a result of an adversity which

would have stopped most men

the man was Milo C Jones who owned a

small farm near Fort Atkinson Wisconsin

on which he made only a fair living

until he was stricken down with double

paralysis which deprived him of every

portion of his body except his brain in

this hour of his greatest adversity Milo

C Jones used his mind took possession of

it for the first time in his life

perhaps and out of that mind came the

idea of raising hogs and converting them

into little pig sausage and on that same

farm were previous to that adversity he

made only a mere living he found the

seed of an equivalent benefit that

compensated him for the loss of the use

of his body and lived to see little pig

sausage yield him a huge fortune isn't

it strange that so often people have to

be cut down by failure and defeat before

they learned that they have minds

capable of mastering all of their

problems

my next illustration is based on an

adversity of a man whom we all know

because he was President of the United

States and his name was Franklin D

Roosevelt who was stricken in the prime

of his life with polio which destroyed

the use of his legs instead of sitting

on a street corner with a tin cup and

some LED pencils as many another might

have done under similar circumstances

Franklin D Roosevelt transmuted his

affliction into a buildup of his

self-reliance and lifted himself to the

highest position available to mankind

anywhere on this earth got that position

and held it until he passed on held it

longer than had any previous president

verily I tell you what all the

enthusiasm at my command that you may

find in your adversities the necessary

challenge to inspire you on to success

such as you never would have known

without these experiences right here may

I remind you of the great importance of

following the principle of a positive

mental attitude because this is the

principle you will need most in

converting unpleasant experiences into

my next illustration involves a very

intimate personal experience of my own

which began when my mother passed on I

was eight years of age I know that the

loss of one's mother at any age usually

is regarded as an irreparable loss which

offers no possible benefits but even in

the loss of loved ones we may find that

there is a seed of an equivalent benefit

I found that seed in one of the most

wonderful persons I have ever known when

my father brought home my new mother for

she who inspired me to prepare myself

for the opportunity I was to receive

later in life when I met Andrew Carnegie

and received from him the Commission to

organize the world's first practical

philosophy of personal success had it

not been for the loss of my mother I

would not now be having this visit with

you and my books would not now be

serving to help millions of people

throughout the world to find their

places in life nothing is ever so bad or

so unpleasant that it may not yield some

benefit if we keep a positive mental

attitude toward the experience and make

it a habit to look for that seed of an

equivalent benefit this of course

involves the application of that

important success principle personal

initiative now I come to an illustration

which involves our great American Way of

life and all the personal freedom and

opportunities we enjoy under our way of

life and it begins with our defeat of

the British in 1778 probably every

British er believed that the loss of the

American colonists was an irreparable

loss which offered no possible benefits

yet you and I know that if we had not

defeated the British and made ourselves

rich and powerful the British Empire

probably would have been wiped out in

World Wars 1 or 2 we know also that

although the British Empire survived

those two wars

it was our financial help which saved

the British from starvation and

bankruptcy so today every British er

should give thanks for the defeat of

Lord Cornwallis his armisen because that

defeat finally became the means of

survival of the British Empire my next

illustration

brings us face to face with an adversity

which involves you and I and every other

person now living I have reference to

the trend in this and all other

countries to rob individuals of their

rights of personal freedom a trend which

is in direct violation of the obvious

purpose of the Creator to give every

individual the privilege of freedom of

thought and action there is something

definite you and I can do about this

common trend robbed us of our rights of

personal freedom we cannot turn it back

entirely by our individual efforts but

we can and we should do something about

it where it affects us individually and

where we know what we can do and how we

can do it

of course you alas what can I do to

influence a world trend and I shall

answer by saying there is something

definite that you can do you can refuse

to accept this common trend and take

full possession of your own mind thus

fulfilling your personal responsibility

to your Creator

remember those two sealed envelopes I

mentioned in a previous visit one of

them is labelled riches you may enjoy by

taking possession of your own mind

very well you have a responsibility to

yourself your loved ones your Creator to

take possession of your own mind and to

direct it to ends of your own choice

this responsibility is yours and no one

else can rob you of it or fulfill it for

you you also have a responsibility to

your country which has given you our

great American Way of life our great

system of free enterprise which is so

designed as to provide one with every

possible motive for taking possession of

his own mind and writing his own ticket

in life it is definitely a part of the

overall plan of the universe to give man

the benefit only of those blessings he

recognizes embraces and uses

constructively tie your arm to your side

and take it out of use and nature it

bells immediately by causing the arm to

atrophy wither and become useless

neglect to keep in contact with your

friends and cultivate them and

you lose them show indifference to the

patrons from whom you earn your living

or the employer who pays your wages and

very soon you find yourself without a

market for your services it is an

inevitable law of nature that you lose

that which you do not use and of course

this applies to the use of your own mind

the same as to everything else and that

we who so often boast that we are

citizens of the richest the greatest and

the most powerful nation civilization

has yet produced will do well to

remember this law through which we lose

that which we do not properly use in

this visit I have brought you what may

be a surprise or even a shock by

introducing this great principle of

profiting by adversity if you are ready

for this principle you will embrace it

at once and never again as long as you

live will you brood over unpleasant

experiences without knowing full well

that your efforts could be better

employed by searching for that seed of

an equivalent benefit which is available

in those experiences now before I

conclude this visit I shall give you

this assignment which if you carry it

out sincerely may well bring you a new

birth of opportunity such as you never

dreamed of experiencing

go back into your past experiences study

each adversity and failure you may have

experienced and look for that seed of an

equivalent benefit you had not before

discovered and you may find yourself

richer than you believed yourself to be

and now until our next visit

just remember nothing can be called

failure until you accept it as such we

have now come to our eleventh visit

where I shall present creative vision

the success principle which is

responsible for the building of all of

our plans aims and purposes it has been

said that the imagination is the

workshop wherein we fashion the purposes

of our brain and the ideas of our soul I

do not know of a better definition of a

man

than this there are two forms of

imagination first there is synthetic

imagination which consists of organizing

and putting together of recognized ideas

concepts and facts arranged in a new

combination very seldom does anyone

create an idea or anything else

absolutely new nearly everything known

to civilization is but a combination of

something that is old second day there

is creative imagination which operates

through the sixth sense and has its base

in the subconscious section of the brain

and serves as the exclusive medium

through which basically new ideas or

facts are revealed let me give you some

examples of synthetic imagination in

action one Edison's invention of the

incandescent electric lamp was the

creation of synthetic imagination

because it was created by bringing

together in a new combination too old

and well-known principles to Clarence

Saunders his idea on which the

piggly-wiggly storage system was based

was the result of synthetic imagination

because he merely borrowed the self-help

cafeteria plan and introduced it into

the grocery store business but despite

the simplicity of the plan it is said to

have yielded its organizer four million

dollars during the first four years

after it was put to work three Henry

Ford's first automobile was created

through synthetic imagination by the

simple procedure of bringing together

the well known method of transportation

the horse and buggy and the steam

propelled threshing machine both ideas

were old but it remained for Henry Ford

to combine them in a new method of use

and he made himself the most

distinguished industrialist of his era

by his achievement not to mention a

fabulous fortune for the man who dipped

a hunk of ice cream in chocolate placed

a stick in it for a handle and called an

Eskimo Pie used synthetic imagination

and started a new industry which still

has a widespread outlet and grosses

annually a huge sum it is safe to assume

that the

creator of this simple plan of

merchandising was well compensated for

his use of his synthetic imagination 5

FW Woolworth made use of synthetic

imagination by the simple procedure of

setting up a retail store in which a

large variety of merchandise retailing

at five and ten cents per item was

offered to the public and lived to see

his merchandising innovation start a

series of similar retail stores which

grows annually many millions of dollars

in sales and made Woolworths rich in the

bargain now I shall give you some

examples of creative imagination one

Edison's invention of the phonograph was

the outgrowth of creative imagination

because no part of his invention had

ever been known or used previously to

Senor Marconi's invention of wireless

communication was also the outgrowth of

creative imagination because it was

based on basically new ideas which never

had been used previously he was the

first to discover the means by which the

ether could be made to take the place of

wires in the transmission of sound 3

Madame Curie's discovery of radium was

also the outgrowth of creative

imagination because no one before her

had ever revealed either the actual

existence of radium or the method by

which it could be recovered or refined

for Wilbur and Orville Wright's

perfection of the modern airplane was

partly the result of creative

imagination and partly the result of

synthetic imagination because others

previous to their time had discovered

some of the ideas they used successfully

but they were the first to coordinate

those ideas so they worked 5 Robert G

Letourneau made effective use of

creative imagination by building heavy

dirt removing machinery which involve

ideas never before used although he was

practically unskilled in engineering and

had very little schooling of any kind I

worked with mr. Letourneau for a year

and a half during which I saw him in

action many times when he was drawing

entirely upon the fact that a of

creative imagination and receiving his

it is from sources outside of his own

immediate education or knowledge and

right here in case you have not already

recognized the fact I am bringing you

very near the point where people

sometimes tune in on their creative

imagination and come up with ideas which

benefit great numbers of people and to

make themselves popular and rich I'm

going to give you these suggestions

solely as inspiration intended to

introduce you to your faculty of

creative imagination all the good ideas

have been used up did I hear you say

quite to the contrary the best ideas are

yet to be revealed and put into service

of mankind there are no more

opportunities to become rich did I hear

you say if you will give me an

acceptable plan for influencing married

people to adopt and use the mastermind

principle in their domestic relations

you may benefit many billions of people

in homes for harmony does not now

prevail and to make for yourself a

reputation worthy other king's ransom if

you have a better idea or plan for the

use of salesmen in any fear of selling

your idea may help millions of salesmen

to increase their incomes and to bring

you a reward worthy of the value of your

idea I am still talking to you about

exercising your Faculty of imagination

but I am limited that's that the number

of ideas I can give you in so short a

time but I will give you some more

useful ideas in my next visit

imagination is a trait which becomes

alert only by constant action based on

the success principles I have described

in these visits you are the one who must

supply this action the rules of accurate

thinking are so clear and simple but I

often wonder why so few people ever take

time to learn the rules since accurate

thinking is the very foundation of all

successful achievements in this visit I

shall give you a working description of

the rules of accurate thinking which all

successful people follow

first of all accurate thinking is based

on two simple fundamentals they are

called inductive reasoning

and deductive reasoning inductive

reasoning is used when the necessary

facts on which to base were thinking are

not available in this case you act on

hypotheses or what you assume the facts

to be deductive reasoning is used when

you have the facts or what appear to be

the facts on which to base your thinking

the next step is accurate thinking is to

separate facts from fiction or hearsay

evidence and determine whether you are

dealing with hypotheses or real facts

when you are sure you have dependable

facts on which to base your thinking you

take the second step by separating these

facts into two classes one is the

important facts and the other is

unimportant facts when you do this you

may be surprised at the overwhelmingly

greater number of unimportant facts you

deal with daily then there are important

facts at this point you are almost sure

to want to ask the question what is an

important fact and how can i distinguish

it from an unimportant fact and I shall

give you the answer to this very

important question by saying that an

important fact is any fact which will

aid you to any extent whatsoever in

attaining the object of your major

purpose in life and all other facts as

far as you are concerned are unimportant

and you should waste no time with them

after this visit is over you can employ

the next hour to a great benefit to

yourself if you will set down on paper a

list of all the facts you deal with

yesterday separating them into two

classes important and unimportant as a

matter of fact you will make a profound

discovery regarding accurate thinking if

you follow the habit of daily taking

inventory of all the facts that claims

your attention during the day putting

them down on paper in two separate

columns one labeled important facts and

the other labeled unimportant facts now

let us turn our attention to the subject

of opinions and see to what extent loose

unsound opinions are mistaken for

accurate thinking to start with let us

recognize the truth that most opinions

are without value because they are

on bias prejudice intolerance guesswork

hearsay evidence and out-and-out

ignorance these are harsh words I'm

using and they represent the source of

most of the tragedies of life which

people meet with unnecessarily and I

would say that of all the tragedies

which cause misery and failure none is

more merciless or destructive than those

which grow out of the indifference of

people who make no attempt to learn how

to think accurately I shall never forget

an experience I had with President

Woodrow Wilson while I was working for

him during World War one I asked the

president what effect he believed World

War one would have on civilization and

his reply was brief but it was a

masterpiece which you should remember as

long as you live I cannot answer your

question said the president because I

have no facts on which to base an

opinion if you will remember a Woodrow

Wilson's 15 word speech every time you

are about to express an opinion about

anything the chances are that you will

soon get out of the habit of expressing

or even having opinions not based on

something more substantial than biases

prejudices and emotional feelings which

often serve as fathers to facts you will

learn if you observe carefully that the

more successful a person is the less

inclined to express wild unjustified

opinions about anything also you must

have observed already that the Drifters

who are suffering with frustrations

because they recognize they are failures

usually have an assortment of opinions

on about everything you can imagine when

I hear someone expressing a definite

opinion about something of which I have

definite reason to believe he knows

little or nothing I think of an

experience I had when I stopped a Quaker

on the streets of Philadelphia and asked

him the time of day he took out his

watch examined it carefully and then in

a slow emphatic tone of voice he said

well sir according to this alleged

timepiece it appears to be approximately

one minute and 10 seconds past 12

o'clock I was particularly impressed by

the care with which this quick

identified the source of his information

which he was passing on to me and I

often thought effort how beneficial it

would be if all people who express

opinions or give out information would

take the time to identify the source

from which they were able to speak I

cannot influence all people to engage in

this sort of safe thinking but I can

suggest that you give it consideration

in connection with this visit on the

subject of accurate thinking now I shall

give you a simple rule which may help

you avoid being misled by unsound

opinions expressed by other people when

you hear someone make a statement which

your reason cannot accept as being sound

or which you question or should for

safety sake question for any reason

whatsoever ask a simple forward question

how do you know

then stand firm on that question and

either force the speaker to identify the

source from which he got the information

he is endeavoring to pass on as facts or

reject the statement entirely as if it

had not been made and do this no matter

who is speaking or what may be his

reputation for truth and veracity

remember you are given as your richest

birthright the privilege of controlling

your own thoughts therefore treat this

divine gift with the profound respect to

which it is entitled and do not allow

anyone to do your thinking for you

or to influence your thinking in any

manner whatsoever except by the rules of

accurate thinking I am passing on to you

follow this procedure regardless of what

people think or say about your method of

thinking if they wish to call you a

cynic or a doubting Thomas let that be

their misfortune but for your own good

go right on thinking by rules which will

save you from many mistakes and

tragedies throughout your lives now I

will give you seven rules to follow

which if you memorize them and follow

them as a daily habit may bring you top

rating as an accurate thinker one never

accept the opinions of other people as

being facts until you have learned the

source of those opinions and satisfied

yourself of their accuracy to

remember that free advice no matter from

whom it is received will bear the

closest of examination before it is

acted upon as safe and generally

speaking this sort of advice is worth

exactly what it costs three alert

yourself immediately when you hear

anyone speaking of others in a

discourteous or slanderous spirit

because this very fact should put you on

notice that what you are hearing is

biased to say the very least about it

and it may be out-and-out misstatement

for in asking others for information do

not disclose to them what you wish the

information to be because most people

have the bad habit of trying to please

under such circumstances well measured

tactful questions can be of great

benefit to you in thinking accurately

five remember that anything which exists

anywhere throughout the universe is

capable of proof and where no such proof

is available it is safer to assume

nothing exists six one of the great

unexplainable miracles consists in the

fact that both truth and falsehood no

matter by what means they may be

expressed carry with them a silent

invisible means of identifying

themselves as such therefore remember

this truth and begin developing the

necessary intuitive faculty to enable

you to sense what is false and what is

true 7 follow the habit of asking how do

you know when anyone makes a statement

you cannot identify as true follow this

habit faithfully and you will see many

persons squirm and turn red in the face

when you insist upon a direct reply the

most accurate thinkers are the

scientists they investigate with open

minds and never allow their wishes to

become the fathers of facts but deal

with each fact as it is not as they

would like it to be now one final word

of warning I feel I should leave with

you study yourself carefully and you may

discover that your own emotions are your

greatest handicap in the business of

accurate thinking it is easy for you to

believe that which you wish to believe

and unfortunately that is precisely what

most people do this is a method by which

many people condemn themselves to

eternal failure and defeat and it is a

method which opens wide that sealed

envelope which contains the list of

penalties they must pay for neglecting

to take possession of their minds and

use them for constructive ends

beneficial to themselves and now until

our next visit may I say goodbye

throughout my life I've had a wide

variety of very high goals but my major

one has always remained the same to

change the world and make it better for

this and future generations Napoleon

Hill and his philosophy of success have

helped me to develop maintain and

advance this goal in this final visit

with us dr. hill discusses the nature of

universal law and its impact on the

psalm xiii visit brings us to the

analysis of a law of nature which is the

basis of all of our habits both the good

habits and the bad this law is a vital

part of the 17 success principles

because it is the means by which you and

every other person can put into

operation and irresistible power by

which your aims and purposes are

attained almost automatically by the

action of your habits I have named this

law cosmic habit force because it is the

law which gives definiteness of action

to everything which moves throughout the

entire universe it keeps the stars and

planets in their accustomed places and

it fixes the life patterns of every

living thing from the smallest insects

to the largest animal excepting only man

who has been given the means by which he

may use this law to establish his own

habits and determine his own desires and

movements throughout life cosmic habit

force binds every living thing

in the scale of intelligence and man

with what we call instinct but man can

rise above these fixed patterns by which

lower forms of life live and establish

his own pattern this privilege is the

only thing or which man has complete

power of control and direction and it is

interesting to observe that the Creator

never gives man any farm of riches

without sending along with it the means

by which man may do whatever he pleases

with those riches like every other

natural law cosmic habit force has both

a positive and a negative potential

application the negative application of

this law is called hypnotic rhythm which

means among other possible results it

fastens upon individuals that by our

neglect to fix our thoughts upon the

things we desire in life and thereby

getting the power of cosmic habit force

in attending these desires the law

automatically acts through the negative

hypnotic rhythm feature and the fixes

our mind on the things we do not desire

and attracts to us the physical

counterpart of these desires understand

this principle of the law of cosmic

habit force and obviously you will have

a better conception as to how essential

it is to keep your mind occupied with

the life pattern and the things and

circumstances you desire until this

pattern is taken over and made permanent

by cosmic habit force cosmic habit force

is the watchdog so to speak which looks

over your shoulder all through life

examines every thought you release every

act in which you engage and the forces

upon you the penalties are the rewards

in those two sealed envelopes I

described in the previous visit when you

understand the principle of cosmic habit

force it is clear enough that you cannot

go through life without using the power

of this law to carry out the

circumstances and the desires you

voluntarily choose or by or neglecting

same law to force you to pay the

penalties I described you have it power

of choice here the same as in all other

things but your

neglect to exercise this power brings

certain if not always swift retribution

upon you

perhaps you now see why I warned you in

a previous visit that the two sealed

envelopes were not imaginary but real

and of course you now understand that

you must avail yourself of the benefits

of one or be forced to accept the

penalties of the other there is no

halfway compromise for any human being

ponder over this profound truth and you

will probably get a more impressive

understanding of the power which is

available to you through the application

of the 17 success principles of the

science of success and you may also

acquire a better understanding as to why

the 17 principles have spread throughout

the world without organized business

management behind them why this science

of success philosophy is believed to

have brought personal success to more

people than has any other philosophy

designed to help individuals to take

possession of their own minds the

nearest to a description of the law of

cosmic habit force I have seen is

Emerson's law of compensation in which

he so clearly established the truth that

nothing ever just happens by luck but

every effect has it's definite calls

albeit we often observe effects because

of which we cannot isolate or understand

if you will read ever since essay on

compensation again in view of what I

have said about the law of cosmic habit

force you may get much more from it than

you absorb from it previously now I

shall give you a variety of

illustrations as to how the law of

cosmic habit force operates 1 first of

all let me call your attention to the

fact that cosmic habit force fixes the

habits of the electrons and protons of

matter so that their relationship and

chemical behavior always follow the same

pattern thus we see that everything

throughout the universe comes under the

influence of cosmic habit force and

everything moves and exists by a pattern

which is immutable and enduring except

man who as I have said can break the

habits established by cosmic habit force

which affect him

and set up in their place habits of his

own choice to cosmic habit force fixes

the pattern of every form of vegetation

which grows from the soil of the earth

so that each thing reproduces after its

own pattern a grain of wheat always

reproduces other grains of wheat but

never makes the mistake of producing

oats or some other form of growth one

atom of hydrogen and two atoms of oxygen

combined always produce water never

anything else because the pattern of

their chemical reaction has been fixed

by cosmic habit force 3 when the human

mind is focused on a definite major

purpose the law of cosmic habit force

goes into action immediately and

attracts to the individual the material

equivalent of that purpose and the

procedure is inexorable and never varies

however hypnotic rhythm the negative

application of the law will Justice

definitely attract to on all the

undesirable things and circumstances

which the mind is allowed to dwell upon

such as poverty ill health failure fear

and all other undesirable things for

cosmic habit force expressing itself

through the emotion of sex is the means

by which every living thing perpetuates

its species understand this truth and

you will better understand the

irresistible forces of the profound

emotion of sex the means by which nature

creates all living things you will also

better understand why aims and purposes

which are expressed orally under the

great creative forces of sex emotion are

acted upon so rapidly by cosmic habit

force 5 we sometimes hear people speak

of successful men as being on the beam

by which they mean that those who enjoy

success have established a success

thought pattern in their minds which

cosmic habit force has picked up and

carried out to its logical conclusion

directed to develop aliens in a spirit

of belief in your attainment of those

ends and keep your mind busy in carrying

out your purpose in

instead of allowing it to drift to

subjects you wish to avoid you are on

the beam when you can truthfully say I

know precisely what I want from life and

I have faith I shall get it you are not

on the beam when you have no definite

major purpose and you are drifting

aimlessly through life people who are

failures also are on the beam but they

are on the negative side of the beam

because they have neglected to use those

riches which came over with them and

that sealed envelope and they have

placed themselves under the influence of

hypnotic rhythm which is the negative

application of cosmic habit pores there

is one word witch doctors dread and it

is the word fixation which means that a

six-person believes in his sickness as

something which cannot be cured

fixations can become a priceless asset

by those who have discovered the great

master key to success and have learned

how to develop fixations in their minds

based on the things they desire most in

life cosmic habit force is the power

which makes fixations permanent you

should have a definite fixation based on

your major purpose in life but you are

the only one who can create this

fixation you can do it by taking

possession of your own mind and keeping

it directed toward the attainment of

your major purpose if you will do this

by following all the instructions I have

given you in these visits in a short

time you will find yourself on the beam

and headed directly toward everything

you desire and deserve to receive lastly

remember that your mental attitude is

something you control outright and you

must use self-discipline until you

create a thought pattern or thought

habits which keep your mental attitude

positive at all times your mental

attitude is important because it acts as

a magnet which attracts to you

everything every circumstance which

makes you what you are and where you are

if you wish to keep on the beam that

leads to success be sure that you give

cosmic habit force a thought pattern

base

the things you want most in life and it

will do the rest