How To: Tell A Great Story— 5 storytelling tips

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it's Chris here I want to talk to you

guys a little bit on story I'm going to

share five tips with you today to help

you improve your storytelling and it

doesn't need to be in the grand scale of

a cinematic piece or a documentary film

it could just be something as simple as

a vlog like this one stories are really

about conflict

somebody wants something and they can't

get it if your character has a want but

gets it right away

there is no conflicts the end of the

story let's hear a reading of Romeo and

Juliet and let's pay attention to the

first six lines two households both

alike in dignity in fair Verona where we

lay our scene from ancient Grudge break

to new mutiny where civil blood makes

civil hands unclean from forth the fatal

loins of these two foes a pair of

star-crossed lovers take their life

within the first six lines of this play

we understand their two families are at

war with each other they hate one

another but it just so happens that

their children fall in love with each


we now are really interested in finding

out who are these people that fall in

love what happens next make sure that

there's an obstacle or challenge in the

way of your character getting what they


tip number two comes from Robert McKee

who wrote the book story and what he

talks about is conflict can be explained

in this way characters have a subjective

expectation and when that expectation

meets cold hard reality what we call

objective reality that's where the

friction comes in set those two parts up

Neil wants to find the truth you want to

know what the matrix is in his mind the

truth is a simple explanation about what

the matrix is it's an underground

movement it's a it's a club it's an

organization it's a conspiracy by the

government that's his subjective

expectation and the reality is humans

are harvested for energy and they're

slaves to the robots the machines and

that is the objective reality your

subjective opinionated expectations and

when they meet cold harsh reality like

getting a job should be easy but it's

not winning a client should be easy but

it's not

tip number three comes from Kendra Hall

she's a storytelling consultant so story

as you know has a beginning middle and

ending but that's not really helpful to

anybody in any real way so she talks

about it in this very simple structure

and I love it there's the normal and

explosion and then the new normal

the normal is what we do to set the

scene what's happening you include

details you include the emotions the

explosion is the thing that disrupts the

normal she was riding in a car and her

picked in the car crash and her parents

died that's obviously an explosion every

sense of the meaning now the new normal

is the progress report we're now going

to tell you how the new reality exists

the normal explosion the new normal

greatest market or Steve Jobs when he

introduced the iPhone for the very first

time he talked about how smartphones

aren't very smart so he's describing the

normal as we've been let down by the

promise of a smart phone the explosion

is going to be this wonderful beautiful

device called the iPhone and it's going

to change the way you communicate it's

going to change the way you surf the

internet it's a computer in your pocket

and the way you've never had it before

that's explosion that's how you tell a

great story

tip number four comes from writer

Frances Lee Bogg he wrote the book

directing the story it's a book on

storyboarding for artists he says the

secret to storytelling his story

delaying to drag out the conclusion of

the story for as long as possible while

giving your audience meaningful details

asking dramatic questions will the

character live will the king forgive his

son Elwood the character forgive

themselves so the secrets of story

telling a story delaying and it has

everything to do with conflict what you

want to do is the character and then

there's an obstacle so that's getting in

the way of them getting what they want

so what you want to do is drag that out

a murder mystery whodunit if you tell

the audience at the very beginning who

committed the crime that there's no more

point of watching the film for its

conclusion we are hardwired as human

beings to fall in love with stories and

that's because as humans we want to

learn the lessons without actually

having to suffer ourselves and so when

the character learned something them

when they grow and they change when they

learn how to love themselves when they

learn how to forgive others the

explosion and the new normal that's what

we use to learn so we watch them we're

kind of living vicariously through them

tip number five make your story dramatic

mr. story's boring nobody cares the way

you make your story dramatic is you

exaggerate things think of your story

and the moments that your characters are

facing as life-and-death situations even

though they're not if he misses the bus

his life is over in his world literally

it's not over but exaggerated way to

look at this is also look at how kids

behave where if they have a bad haircut

or something like that they feel like

their life is going to end but everybody

will hate them if approaching a stranger

and asking them to buy a magazine

subscription is so fearful it feels like

they're going to be murdered or killed

that's how it feels like on the inside

so when you are able to tap into that

raw emotion you can have a really

dramatic and interesting story let's put

it all together and on a directory at

some of you guys are doing vlogs the

next time you have an event that's

coming up it could be a new business

meeting new client presentation you're

hiring a new employer interviewing for

new job the way you should record your

vlog is this talk about your

expectations and talk

and dramatic ways tell the audience what

your hopes and fears are of this

particular event for example I have a

new client meeting so what I want to do

is record before the meeting I have a

new client meeting today there in the

action sports market and that's

something that speaks to me because I

grew up skateboarding and I think it's

going to go really well the explosion is

the meeting that's the actual nuts and

bolts of the meeting the new normal is

how you reflect on what happened to be

you know what the meeting didn't go as I

planned I should have prepared a little

bit more I should rehearse I'm not

feeling great about this particular

outcome transition then two lessons that

you learned to say now I know next time

I have to prepare and I will work out

these kinks and I should rehearse and I

should get feedback from other people

that I trust before going to these very

important client meetings that's all I

have for you if you like these

storytelling tips I'll do more of them

comment below I'll do my best to answer

your questions like this video if you

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guys later