And that's called the 12 areas of
balance, ok so Lisa
Nichols said this
yesterday: "A Phyrric Victory is not okay.
It's when the cost of the victory
outweighs the victor herself". What she
was talking about is how many
entrepreneurs may be making great money
may have great companies but they suck
as parents or they suck as lovers or
they are completely blowing it
with their friends. This is a guy
Jon Butcher, he's 48 years old who's an
entrepreneur whom I believe is setting a
new example. I had the pleasure of
meeting Jon a couple of months back.
Jon runs a company called Precious
Moments. They make little figurative dolls.
They're sold in Hallmark stores. Precious
Moments does several billion dollars
in sales annually. Jon is 48 years old but
he doesn't look 48, he looks like 35. He
has an amazing relationship with his
wife, amazing relationship with his
children, he is in fact a grandfather. He
has a six-pack abs and Jon is the most
well-balanced man I've ever come across.
Jon started a concept called Life-
booking. He would basically take a book
and in that book he would divide his
life into 12 areas and then he would
create a vision for every single area of
his life. You know, some of you guys have
a vision board.
That's cool but this is like having 12
vision boards for 12 different areas of
your life, and as a result Jon has
managed to create this amazing life. He
lives in one of the most beautiful
houses I've ever been and I've been to
Richard Branson's home.
Jon's house is unbelievable. For several
months every year he takes his entire
family, his kids and his grandkids and
they live in a paradise location around
the world. He just spent several months
living in Bali, in a couple of months
he's going to go live in Cairo. He has
the most loving relationship with his
wife. His businesses bring in billions
with a b, billions of dollars every year
and he's in a prime state of health.
He doesn't intend to die till he's a
hundred at least. Now, what I want to share
with you is the 12 categories that Jon
identified and I want you to think about
how if you are really creating a vision
for yourself in these 12 categories..
Ok so let's recap, we've talked about
flow, we've talked about the importance
of being happy in the now, we've talked
about embodiment practices, now we're
talking about a vision for the future
and what we're talking about is how to
create a really big broad vision.
Ok, so here are the 12 categories, you
want to write this down. Now the first
one is health and fitness. We all know this,
lots of you have health and fitness as a
The second one is your intellectual life.
A lot of people forget this. Your
intellectual life is how much are you
learning, how much are you growing, how
much control do you have of your mind and your
daily thoughts, how positive or optimistic
are you, how many seminars do you intend do attend
in the next couple of years? Then
there's your emotional life, this is
really emotional intelligence.
How are you able to bounce back from
adversity, how good
are you at being able to control your
How often are you in the state of bliss?
Then there's your character. What values
do you want to demonstrate to the world?
What type of integrity and ethics do you
want to bring into your marketplace or
your business? Then spiritual life. How
many times a day do you meditate or pray,
what type of spiritual values do you believe
How much time do you spend engaged in
spiritual practices, how many spiritual
books are you reading? Then there's your
love relationship. What does your love
relationship look like, what do you do
with the love of your life, where do you
How do you relate to each other in your
relationship, how much time do you spend
with each other?
How do you make him or her feel? There's
your parenting vision,
this is again very important. How many of
you here have kids raise your hand? Wow, the
majority of you. What type of values do
you want to endow onto your kids? How
much time do you want to spend with your
What type of personality traits, what do you
want to teach your children? How do you
want to raise your children?
Then there's your social life. This is
something else that people forget. Who
are your top friends, who are the people
whom you're closest to?
How much time a month do you want to
devote to spending with your friends?
What type of social life do you want to
what are your weekends with your friends
going to look like? How many friends,
close personal friends do
you have around the world? Then there's
your financial life and this is
different from your career. Your financial
life would be, what type of assets do
you own? What type of income are you
earning passively on a monthly basis?
What type of salary are you earning? How
how much cash liquidity do you have, how
much property do you own? And then
there's the career. Your career is what you're
spending basically 40 to 60 hours a week
engaged in. It doesn't matter whether
you're a housewife or you're a plumber or
you're an entrepreneur, your career is
what you do that's part of
your mission, your work.
So what are your visions for your
career? What level of
competency you want to get at? How good
do you want to be at what you do?
Are you aiming for world-class? How much
time do you spend on your career, how
much you enjoy your career? And then
there's your quality of life.
This is something else that people quite
forget. Quality of life is basically your
surroundings. Before I met Jon I'd totally
forgotten about adding quality of life
to my vision. So I had great deal of
money, I had an amazing a career, I had
wonderful relationships with my friends
and my family but I lived in just a
really bad apartment.
It wasn't inspiring, it was just
completely messy and then I realized how
important it was to really create a
vision of what I wanted my workplace to
look like and my home to look like and
that's what quality life is about. Then
finally there's your life vision.
What is the mark that you want to leave
to the world?
Ok, so these are the 12 categories I want
you to think about. Now,
different people use these in different
ways so Jon has Life-booking, right. I
use a similar technique, I use a
little notebook, something like this.
On this notebook I divided into these 12
categories and on the right-hand page,
let's say this is, let's say this is
quality of life. On the right-hand page I
write down my vision for quality of life so
I'll write down something
such as: I own a beautiful condo in the
centre of the city, its 3,400 square feet,
it is extremely awe-inspiring and I love
being at home.
Ok, that is my vision. On this page I
write down what I'm grateful for, little
things that have happened in my life that let
me know that I'm about to attain this
vision so I might write down I already
own an apartment which to me is
appreciating the fact that I'm already a
homeowner, or I have a good good taste in
aesthetics which to me is appreciating
the fact that I know how I'm going to
decorate this home.
Ok, so again here's what you're grateful
for, here's what you want. A lot of people
just write down what they want but you
when start writing down what you're grateful
for right now
it helps build up that reservoir of faith
and it helps what you want come to you a
lot quicker. Ok, but the key again is
balance, doing this in all 12 categories.
So here's a quote I love. I love this
quote. It's from the book The Alchemist.
"There's one great truth - whoever you are or
whatever you do, when you
really want something that desire
originated in the soul of the universe,
it's your mission on Earth and when you
want something all the universe
conspires in helping you achieve it." by
Paulo Coelho, The Alchemist. Beautiful
quote and it's really true but I found that
most people I talk to, when I ask them
what's your bucket list or what's your
grand vision, they don't know. It's like
you have this big friend the universe ready
to conspire with you but you just don't
ask for anything and that's why this
exercise that I just shared with you is
12 categories of your life. Go batshit
crazy, come up with like 20, 30, 40 things
you want in these categories so your
co-conspirator can start moving them
into your path.