How to list For Sale By Owner
How to Get a For Sale By Owner Listing.... Everytime
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hi it's Ben from 20 new clients the
entire model of the real estate launch
program and the whole model of how I run
my real estate business is creating a
world-class client experience one client
at a time now
the I'm gonna tell you story one of the
coaching clients who absolutely went
over and above to go after this Fizbo
which is a for sale by owner so he had
this open house I'm just it just blows
my mind he had an open house he did
really well he got some leads and he
epin he had some potential leads to sell
the house now he's picking up his
science which by the way he had 14 signs
he's halfway done picking them up he
sees this little sign and it's a for
sale by owner sign and there's one sign
he had to literally go and guess which
house it is he finally goes I guess this
is the house they had one sign of the
corner and no sign on the front lawn he
goes you know what I'm gonna go in a
chat with his people he walks in he goes
they have an open house here yeah come
on in he goes he goes how many people
have you had well I've had about three
counting you and he said okay great yeah
so you only have the one sign yeah I was
just doing open house yeah we saw your
signs he goes yeah I had about 10 or 15
people come to my open house no way he
says okay yeah great so anyways he just
had some conversation he looked around
the house they viewed the property and
he says you know what is any tried to
help these people from a very sincere
position and that's a really good for
sale by owner strategy because obviously
there's a reason why they don't trust
the realtor or they don't want to pay
for a realtor they don't see the value
and actually what the realtor brings so
you have to create a picture that you
are gonna bring the value worth that
Commission but you can't do that unless
he helped them now here's the thing
through conversations he goes are you
gonna be doing another open house you go
hold their like yeah we will and by now
they've actually he's actually given
some advice and he's helped them out
he's viewed the property and they're
very much liking him and that was step
one to trust his likability she
established that then the thing is how
do you create kind of work to help these
people and maybe down the road you've
left a mark enough that when it finally
doesn't sell they're gonna call this guy
and say look I we want your help now
what he did was he came up with an idea
to help them with their open house and
he says well
you don't have any signs maybe call the
company and try to get more signs you're
never gonna get the exposure you need
and then they said all yeah I don't know
and then I thought maybe the dollar
store maybe this and he's trying to help
them out to get more exposure for the
open house then it hit him he goes I've
got a bunch of generic signs these open
house signs directional signs he said
you know what how about this I've got a
bunch of signs that don't have any kind
of brokerage or anything it's just
generic opinel signs I'm gonna give you
all my science for tomorrow's open house
for you
holy crap how do you get talked about in
this business well you got to do
something that's over in the buff so
this guy gives all of these signs to
these people for their open house now
think about it he's got a reason to show
up again at this open house to pick up
his signs at that point maybe he might
want to say why didn't you choose a
realtor well if it's money well is it
because you didn't get the value or if
you had a bad experience and then maybe
he can find the problem and offer a
solution if and if that doesn't work
well then create another reason to just
keep coming back and having
conversations that you're not a used car
salesman you obviously disclose you
would love to help them and here's how
now but the key is that he gave signs
how many Realtors offered signs to help
before Sale By Owner sell their house
this guy will be talked about those
talked about conversations are going to
be referrals and that's what he says at
the end of the day the only reason I'm
doing this is so you know what the
reality is I build my business on
referrals so if you maybe down the road
even if you don't sell your house if I
can help you sell your house maybe down
the road if someone's looking for a
realtor you'd send them my way and of
course they're like oh we totally would
which is half way to actually getting
the listing anyways hopefully that rings
a bell it's a phenomenal story I was so
pumped for this guy in our realtor
launch program we have an award for the
best store every time he won the trophy
that week and I'm proud of your man you
know who it is anyways I want to chat
into Facebook put some comments we'll
chat talk to you soon see ya
I spent from 20 new clients I'm gonna
tell you a story about how oh oh oh oh
god that was good
can I tell us or what okay take two okay
