Steps to Getting in the Door at Your Company of Choice

Sharing buttons:

thank you so much for being with us I'm

Louise Jackson I'm the director of the

Alumni career program here at UCR Alumni

Association and we have our speaker with

us jonathan is going to be speaking

about steps to getting in the door at

your company of choice if you have just

joined us please take note that you can

go ahead and ask amounts of questions

through the Q&A feature that is located

at the bottom of the screen please use

that feature and we'll make sure that we

get to your questions if you have

further interest in the Alumni career

resources please take a look at our

website that's alumni dot you see our

dot edu /lm Nicor eared services so

please go ahead and take a look at our

website we have numerous other things

that you can look at as it pertains to

career guides resume guides interview

preparation and much more and without

further ado we will segue to Jonathan

he's going to take it away and and again

as I mentioned if you have any questions

feel free to ask in the Q&A panel you

can also email questions to alumni

careers you see our edu thank you so

much Jonathan we're so excited to have

you with us today first thank you thank

you thank you thank you so of course

please introduce me but my name is

Jonathan off-year recent graduate from

UC Riverside class of 2017 graduated

Business Administration from UC our

finance degree and currently I'm working

at snap right now snapchat incorporated

here in Los Angeles area and so first of

all thank you so much lease for the

opportunity and thank you to the UCR

Alumni Association too as well so I'm

gonna go over ton of different topics

that will ultimately help you in regards

to getting your foot in the door with a

company of choice you company your

company of choice so you know look I'm

just gonna talk about a little bit about


introduction I know my you see our

stories so when I attend a UCR you know

last year during my senior year what I

really wanted to do was get into a big

for a big forum meaning a company such

as Deloitte PwC ey KPMG one of those

companies in advisory or consulting but

the thing was for me when I parted these

positions starting unless you

year in the winter quarter I realized

that I was you know too late into the

process in which most of these companies

you recruit early in the fall especially

since the semester system occurs with

different universities they recruit in

august-september so I was really late to

that part of the recruiting process and

you know it was really is sometimes

tough for me to you know see what

different opportunities were out there

because that's what my really my focus

was and I would reach out to individuals

or professionals in these different

companies trying to see in regards to

what advice they may have or you know

interview of advice in regards to the

interview process but you know it

ultimately didn't come about and you

know things like that happen for reason

so when I when I started applying to

different positions I had a strategy in

which I reached out to a lot of

individuals through Linden you know

emailing and all different types of

career branding aspects so when I when I

did graduate you know I was I was

looking for different positions and

ultimately I landed two positions one

with of course snapchat specifically

operations and another with JPMorgan in

finance for the financial analyst

development program and I decided to go

into the tech industry specifically snap

because that was ultimately my long-term

goal it was to go into the big four and

then it would ultimately lead into

position in tech because I felt like

that would be a great start to your

career in regards to learning with

different opportunities and learning

from different senior managers so you

know that's basically how I came about

until we can't snap for the past six

months ever since last week of August

September so you know I'm going to be

teaching about different topics of

topics in regards to how you how you

double to network yourself career brand

yourself utilize online work online

networking on you know in-person

networking and we're able to delve into

those in this webinar today but first

before we go into that I will not talk

about how use your plate an impact plays

an impact on individuals you know I'd

you start things do matter when you go

to different networking events at UCR

for example

there might be a career fair might be

networking events for different

companies you know they might come

there's some companies such as cold

target and all of those ultimately you

see or does bring out some some really

good companies which include Dobie Dobie

on you know Goldman Sachs Google too as

well so it's you know it's really

important to attend these events in

order to get your name out and get the

word out not only that you know when you

have a good relationship with your

professors and and attend these office

hours you're able to maintain a

relationship with these individuals to

not only do well in school but

ultimately later on when you're applying

to grad school or for example like

you're trying to need a professional

reference you're able to reach out to

these individuals and I used to are you

know when you attend UCR you really have

this non-target school mentality in the

sense where you know sometimes food

companies of the companies that you want

like talk companies may not come to the

university but that should motivate you

to go out there and reach out to

individuals utilizes different online

marketing you go to these different

in-person events and should really

motivate you to go out there you know

you can't just have that mentality of

which oh I go to a non-target school I'm

not gonna get this job or this job

because this person might get it oh

there's a person from another school

like it you have to have the mentality

where you compare yourself not to people

just at your own school but you know

people worldwide students worldwide new

grads worldwide and professionals

worldwide and of course joining

different organizations you know

different organizations I was really

active in Alpha Association Latino

professionals for America even if you

graduated already and you're a

professional you could still be a part

of these organizations which have very

business opportunities you know they

have great connections with the big four

accounting firms and investment banks

such as Goldman Sachs and JP Morgan all

those different types of organizations

have these different opportunities and

you know they're out there there's over

six million jobs out there according to

research that haven't been attained by

the way it's it's it's ultimately you

know there for you to get and last but

not least you know be able to work on

different projects and innovations at

UCR like for example we're doing this

webinar today it's a great project to


you're in order to help a lot of us a

lot of new grads you know maybe students

- as well professionals in order to get

your foot in the door it's really

important to be innovative in any type

of culture especially in the tech

culture it's really important to be

innovative with different ideas and

implementations so I'm gonna go into the

first part of the webinar it's gonna be

regarding networking and there's two

types of networking and we're gonna talk

about both of them which is online

networking and in-person networking and

you know online networking is something

that's more convenient an in-person has

more emotion to it so we're gonna go

deeper into these specifically online

networking first and so you know what is

online network online networking is

utilizing different social media

platforms for example or you know having

cold or warm emails or messaging people

via LinkedIn or other social media sites

in order to maybe have you know have a

phone chat with an individual or maybe

inquire about a different position

there's different social media platforms

that you could utilize one of the most

important ones would be LinkedIn and I

hope many of you have a LinkedIn profile

or LinkedIn account you know you're able

to connect with individuals in different

industries when you're able to utilize

LinkedIn in order to see you know where

where they are in their career work or

if you want to learn more about that

specific position or you want to learn

more about the career story it's really

important to utilize LinkedIn in that

aspect not only that they also have

things from regards to you know emailing

you know some people send out cold

emails cool demos meaning you might not

know that person but you really want to

be able to connect with them and send an

email to them and maybe they will apply

but you know you can utilize different

platforms such as boomerang I would

highly recommend you learning it's a

application where you able to send

emails in advance and you're able to

have really tiny emails to see whether a

professional or not has read your email

you know but you know online networking

is ultimately the quickest way to

network against a quickest way to

network because it's basically the most

convenient no you you have a lot of

professionals that are really busy

certain times you know they have work

sometimes at work 9:00 to 5:00 I

they worked 5:30 a.m. to 2:00 p.m. so

I'm really I'm free most of the day

after 2:00 p.m. but a lot of

professionals are really busy throughout

the day and it's really more convenient

for them to for you to message them or

online network with them rather than in

person because they may be busy at that

time so you know when when you're

sending these different emails in

regards to this person or that are this

person in this industry

you really have to first build rapport

this individual it's really important to

you know when you connect with someone

for example let's say on LinkedIn you

some of a message you really want to be

able to learn more about that person

first off and build rapport with this

individual you don't want to go straight

into hey I like I need a job

please refer me to this and that

especially if they're unknown of they're

a stranger so you really want to be able

to build that relationship with an

individual who ultimately maybe become a

mentor champion which I'll go into later

but you know it's really important to

build a relationship first before even

ask for asking for a referral in my

opinion because they might just may they

might just think that she's using them

for all so just build that rapport these

individuals and when an intern it

ultimately every time that from for me

personally when I've built rapport with

an individual I honestly never asked for

a fill they just you know they ask they

tell you they're like hey like are you

interested in working for our company

and then they're able to see the skills

that you and potential that you have

you're able to they're able to know what

position that you may want or what

position may be fit for so you know and

you you have you that's through email

and you know you can utilize LinkedIn

too as well link and as many

capabilities in this day and age it's

been improving significantly in regards

to you can see different insights on the

individual you can see what position

they have they're in right currently

maybe there's senior advisor and a big

four maybe they're a senior manager at

snapchat you know it's it's really

important to utilize LinkedIn in order

to get insight about these individuals

and you know it's very important to move

once you were able to establish the

online networking with this individual

and you able to build rapport and ask

his questions it's really important to

move them into in-person interviews or

in person in person talks in person

coffee chats information or nummies

and when you have these different online

these phone shatters informational

interviews you really want to know you

know in sites like we've been saying

insights about the company insights

about that person you want to also ask

about different advice in regards to how

they got to where they are in their

career and also you able to ask about

different resources maybe they utilize

research in regards to a different

social media platform maybe they

networked at this different event the

different resources that no individuals

are able to utilize in order to get

where they are today and last but not

least of course talk about assignments

assignments in which maybe they were

working on a project that's coming up or

something that's really impactful and

that they're really passionate for it's

really important to when you utilize

these different social media platforms

like LinkedIn analyzing this individual

and Regine what they've done be able to

see maybe that different projects are

working on it and cry about it because

it makes it's makes it seem like you're

very interested not only in working for

that company or learning more but also

interested in that person and so when we

move from online networking to in-person

networking in-person networking is very

important you know I feel like it's the

most it's when you get into that

in-person interview or the in-person

event it shows you different emotions

and it shows and it builds those

different personal relationships and

ultimately translates into stronger

connections and so there's different

types of in-person networking

Wednesday's coffee chats whose career

fairs and networking events those

diverse events all these different types

of events that occur maybe you know I

used to Riverside we have a we have a

career fair or it's not just at

university there's also different

organizations that have these different

career fairs of these different

networking events occurring in like Los

Angeles and one Empire and the lunch

county areas so like I said it really

does I'm able to go to these

fence and you know nowadays we see

through interaction through social media

you're not able to convey a specific

emotion to towards a person or towards

an action or towards something that

they're talking about when they're able

to go in person to an individual and

speak with them at one of these events

they have to see that actual passion in

you or they're able to see what you

really do bring table and so when you're

at these different events

it's really important to of course have

a set plan when you're there you know

and make sure you maybe find out what

coming is gonna either way industry

they're gonna be in and you really want

to target professionals that are in your

desired job title for example if you

want to get into strategy and operations

you want to be able to speak with

strategy and operations people you know

like for I think the random example

would be like if snap was having a

networking event and mostly everybody

was part of sales but you want to give

the strategy operations like I said you

don't want to you can't talk to the

salespeople but it would be most

important to target those who are in

that specific feel that you want to get

into because they have more insight and

advice for you in order to get in to get

that interview and ultimately land that

job or internship and when you're there

at these in-person events you really

want to be able to speak to these

recruiters I speak to the recruiters

point out where the recruiters are

there's any long lines at these events

so you really want to be able to see

which people are the recruiters

recruiting for what positions and also

you know the senior level executives

they have a higher you know higher code

they can push your resume and they have

a higher pool in whichever company that

they work at so it's really important to

target the kut'rs and senior level

executives at these events unless not

least of course begin with be be

authentic don't be someone who is you

know someone who's you know that puts up

you know is a fake but is if it has a

fake from you know like or if they or

just doesn't talks about something that

they don't really enjoy or say that they

really like it but in fact they don't

really enjoy it you know just be an

authentic person and it ultimately show

in regards to when you're connecting

with these individuals and professionals

and so the next time we're going to go

into is career branding and so career

branding is really important in this day

and age especially with all the

technological advancements occurring and

all the social media platforms we

utilize in this day and age but you know

you answer you ask yourself these these

these questions you know how do you

define you how do you define you what is

your purpose you know how do people

define you - or what is your purpose in

life or what is your purpose in your

career what do you see yourself doing in

the future

why personally brand yourself be able to

personally brand yourself you can

ultimately bring opportunities that you

once thought were unattainable so you

know like for example when I posted in

regards to LinkedIn event that I did

with alpha or The Associated Press in

America I can quarter of an University

and so like I posted the status and Jeff

Weiner - CEO of LinkedIn liked the post

and like 600,000 people he doing - dusty

but liked it and you know it it's crazy

because it really does bring that

personal branding me that you know

people see well then see me as oh this

guy does LinkedIn workshops or he does

resume workshops or does webinars you

know we want to be able to build that

brand for yourself in order for your

name to get your name to be out there

and you know you want to brand yourself

to you know that specific industry that

you want to get into of course on

connect with these individuals in those

types of industries in order to get your

name out to them you know when is a good

time to personal time you know any times

good good good 10% even if you're 15

years old you're 45 years old you see a

ton of people posting on LinkedIn

regards to trying to not only convey

their story but you know to networking

anchoring that personal brand yourself

so it's never too late and the best time

to develop personal brand like I say

it's really important - I feel like it's

very important to build it you know as

quickly as possible or you know it is a

process of course to build your personal

brand but it's never too late to build

it and you can ultimately build it

through these social media platforms

like LinkedIn or utilizing you see our

resources as well

and so the first part of career branding

is the basically the social media

marketing and branding aspect and you

know we have different social media

strategies in regards to different

platforms like I said it's not just

limited to LinkedIn but also you can

utilize Facebook Instagram and Twitter

too as well you know we really do we can

create different Facebook events online

like currently right now we we have our

Facebook event hook live on the alum not

used to your Alumni Association feed so

it's really important to have a social

media strategy in regards to you know

building your social media presence and

how do you do that you can do that

through different ways you know

ultimately you could strategically post

on LinkedIn it's pretty cool because

recently I've seen a lot more students

at UC Riverside posting more on linked a

lot of new grads actually students and

new grads and professionals from UC

Riverside posting on LinkedIn about

their own stories like I just read up on

a story about how one of my friends

graduated from UCR for his mom which is

pretty awesome you know and conveying

that story to the world you know and you

know you strategically post this through

research as different times posted but

best time to post would be like 8 a.m.

or 9 a.m. on the Tuesday Wednesday

Thursday because you have to take in

consideration not only that the East

Coast is 3 hours ahead and different

time zones

but also you know people look at

LinkedIn or these social media sites

when they wake up or when they want to

see the news and then when they get to

the office we ship the email of course

and check them then what's happening in

regards to my network and my followers

and my connections and when you're

posting in regards to these on LinkedIn

or any social media sites you really

want to fill up all over two different

formats it's telling your story it's

basically telling you stories so you can

have like for example intrabody outcome

it's something you know like when you

when you're in school at UC Riverside or

another University you really have those

essays you had to make and so it has

that same format in regards

you having intro you know talking about

what for example like the storm at that

you can utilize situation task action

result it's something very similar to an

interview you know like the situation

may have been like for example let's say

let's say Luis was looking for a job at


so situation was you know I was it was

like maybe they denied by Google they

didn't get a job at Google and the

situation was you know and the task was

how am I gonna be able to get my foot in

door at Google or another company and so

she took action steps and you put in the

post I took action steps I networked

with these individuals and I messaged

these individuals you know I'd stayed up

all night as hard as I can I studied as

best as I can

the company and its values and then

would ultimately resulted from it was I

was able to obtain a position at Google

I had been working there since for X

amount of years so you're able to convey

that message through that different

those three different structures in

order to brand yourself out there to

other professionals and individuals and

of course why was it important to do all

this it's you know increase these

different opportunities from connections

and you know from from my current

position at snap I wouldn't have gone in

if I can utilize the different social

media platforms like LinkedIn in order

to like message recruiters or reach out

to connections and you know for example

we want to be able to have this webinar

session today if Luis and I didn't speak

or gain communicate through LinkedIn

messaging so it's flame poorni utilize

these in order to convey your message

tell your story and you know ran

yourself out there and another way to

we're going to go into it another way to

brand yourself and to make yourself

stand out is creating your own website

you know I'm not sure if a lot of a lot

of you have your own website but you

know there's there's different types of

websites that you could utilize on

WordPress which I personally use and Wix

that you know it's not it's not just you

know gay people are disco too as well

that show different pictures it's not

just about pitches but you can also

we brand yourself to that I could be a

professional professional website in

which you exemplify your different

experiences it could be you know a blog

in regards to the different perspectives

that you may have regards to a certain

topic that's occurring or maybe just

hobbies in general you know maybe you

like photography like or maybe you like

visiting different places like you know

not ever issue or not ever so you go to

like Italy and you really like that

experience you can be able to post

something on your website so you have

flexibility of different things on it

and so why is it important to have a

personal website and it's important

because like I said it's example eyes

experiences so when able to that's why I

really really encourage taking like

taking pictures of course that are they

not not confidential pictures really

good pictures admin maybe when you and

you're in front of you work at let's say

Facebook and you in front of the

Facebook's I need take a picture in

front of that you know and posted on the

website that you work at Facebook you

know it's really important and

ultimately not just on work but also

volunteer experiences too as well

if you involved in involved in a

volunteer organizations such as maybe

you're involved in the food bank and

you're helping a lot of individuals

lower-income individuals with packing up

food and giving it to them you can

ultimately take pictures of this and

utilize it not only for your website but

you can post it on different social

media sites as well to convey your story

of why you got into it and like I said

it really does show your perspective and

it helps your personal Brown issues you

know you like for example if you got

into the cryptocurrency craze that's

happening with Bitcoin and you think

it's a bubble for example so you make a

post you make an article about it you

ultimately you know when you're able to

create that post you can connect it to

your Lincoln and people were able to go

on your website and view the article or

through the blog post so it's really

important to utilize that in that aspect

as well also in applications the

business cards too as well when you're

applying to different places they ask

for a website and usually people put

their LinkedIn but imagine if you had a

Webster own website that you

could talk about or you could put into

our website you are up for these

applications and only that you can put

on a business card to you as well when

you go these different networking events

you're like hey I'm on the website or if

someone's passing you by real quick and

you only have like a minute to speak

them like hey this is my website here

learn more about my experiences and my

what I've been up to in regards to my

career and just in life in general you

can check this out so it's really

important to have that website in

regards to that and when you're in these

interviews it's really cool you know I

feel like it's really cool to see that

you know just well this candidate has

its own website especially for example

if you're into like design and ordering

to social media strategy and you talk

about maybe your own website how you

utilize it in order to personally not

only person brand yourself simplified

experiences but to ultimately land in

different positions land in different

positions and being these different

volunteer positions that you are in

today it's a really good talking point

in order to show who you are and show

the career and really great points I

mean I can climb in jump in a good man

thank you so much I really love the

point you made about not disregarding

volunteer opportunities for our alumni

who may be currently unemployed

remember that volunteer opportunities

whether they are with your alma mater or

with other programs like the one that

offer that Jonathan mentioned really can

give you that career visibility that you

may not get especially if you're trying

to make a career transition from a

certain field into a different

completely different industry volunteer

opportunities allow you to build that

skill as well as get a little bit more

visibility in doing those kind of

projects and the second point I really

like what you mentioned about

storytelling and really what captures

people's attention and you know even

when you look at business literature out

there is storytelling telling a good

story so use the storytelling technique

as well as the star method or a


STAAR or a CR which is similar but

slightly turned around version of that

which is action context result and what

I see with a lot of the clients that

I've worked with in

this field is that a lot of people

provide an action they provide a context

so they give their story a context they

tell someone what the action was but

they really forget that result so I'd

encourage you to think about what the

result was of the action that you took

make sure that results is included in

your story because it gives it a lot

more impact that's it thanks Jonathan

thank you Thank You Liz that's very good

very good points so neck the next topic

we're going to go into the last topic is

gonna be about contacts turning contacts

into advocates and how do you turn these

unknown contacts into these potential

advocates you know you might not know

might not know a lot of people in this

industry and regarding the computer

software it might not know a lot of

people in the accounting industry you

know how do we turn those into people

who could be persons of interest and

ultimately translate into off the

changes and so there's two different

types of advocates that we could convey

you know I get credit to Michael Jay

Rodriguez from Alpha he's only told me

about mentors and champions and

difference between them too but it's

really important when you're developing

these contacts or developing these

advocates they can turn into one or two

things in the long run they didn't turn

into mentors people who you know people

you can see it as like a guardian angel

you know a mentor is a guardian angel

someone who has you back gives you the

best advice possible in regards to maybe

your own career you know they have

different various advice on where you

want to be later on and they can give

you a good perspective on it which in

which whichever industry at the end into

for example I have about three mentors

at not not only from UCR but also just

in different you know firms and

companies too as well such as like

Deloitte KPMG a mentor at UCR too as

well it's really important to illustrate

these individuals because they're able

to give you the best advice possible

because they've been in your shoes

before you know so it's really important

to have these different mentors in

different industries and of course the

one that actually is the most important

of course is champions champions you

know if you think about it

champions are number people are number

one of course and you can picture like


picture champions as the person is you

know it might be a person who's holding

up the trophy and you are the trophy so

when you are you know when you need

someone who you maybe not you searching

for a job and you really want to get

into it specific company these are the

peoples who exemplify your different

experiences and they know what you've

been doing they know your perspective

and they know what potential that you

may have so they're basically lifting

you up as a trophy in order to for you

to get these opportunities and land

these interviews and ultimately prepare

you in the long run they're the ones who

give you referrals are the ones who

refer you to maybe seeing level

executives at different companies we may

have a larger market or larger network

and they're the ones who will ultimately

possibly lend you that interview and

then they'll prepare you for that

interview as well and so how do you turn

these contacts into advocates you know

number one of course it's always

important I really stress about building

rapport with your connections first you

know it just be interested in you know

be interested in their career stores be

interested in how they got to where they

are today know it's really important to

know a lot about the industry too as

well and the field and company to know

you don't want to just go into it

because I for example there's some

individuals who you know reach out to me

and of course to others too as well just

say hey like oh I need a referral for

this and that I'm interested in this

could you please refer me to this you

know it's really important to build a

rapport with the individual first before

ultimately letting that job position

that they may have you know in you know

how do you bill is too as well you can

ultimately send them different updates

regarding your status or how you've been

at UCR sent out you know every quarter

sent out at least an email to every

individual professional that I connect

with and tried to see you know what not

only talk about what I opened up to for

the last quarter but what they've been

up to in card what they've been up to

maybe different projects that they've

been working on so it's really important

to establish that connection by you know

constant communication to that and why

of course like I said it really does

come to it builds you that job

opportunity as possible job

and not only these job options but

professional references too as well and

they're able to connect you with other

professionals in your desired industry

and just different people of interests

and it's important you know especially

if you're easier person whom you see are

to reach out to those especially from

UCR that you see our alumni it's really

important to reach out to them because

you know they know what you've been

doing they know that you know sometimes

we do come from a non-profit school but

they are always willing to help you each

your different goals and goals later on

or you know goal is in a specific

industry or in regards to your career so

it's always important to reach out to

whichever alumni whichever University

you're part of because that's what makes

universities universities free and

better you know we can talk about how

you should like we can strengthen UCR

especially if we're able to build out a

little my network with these individuals

and were able to bring out these

different companies to these different

events for use for not just UCR

professionals or new grads and students

but ultimately just for people overall

so it's really important to establish

relationships with your past

universities and companies too as well

so yeah but yeah feel free to you know

thank you so much you all for attending

this webinar I really appreciate it but

please feel free to email me I'm an

email here you know it's like I said you

know when you go to when you go these

different events and you connect with

these connect with these individuals or

to this webinar right now it's really

important to follow up with them in

regards to you know like oh hey like you

know I really liked how you talked about

this and that you know and you can have

that's a talking point in order for you

to build rapport with this individual

and it could ultimately land you a job

in the future let's you know feel free

to email me right female either I'll

definitely reply to you and add me on

LinkedIn too as well definitely connect

with you too as well so but yeah thank

you so much you so much for you all for

attending thank you Lisa Jackson thank

you but you see our Alumni Association

and thank you alpha 2 as well these

different organizations and individuals

have really helped not only me but also

others as well

and I hope that do this advice and you

know this webinar be able to go out

there and not only land that job but

also inspire others to as well Jonathan

thank you so much we honestly really

appreciate you just taking the time out

of your workday to join us today and I

really love the references you made just

referring back to some of the slides and

to kind of tie it up for our alumni who

are with us Jonathan talked a little bit

about informational interviews those are

conversations that you can have either

with unknown contacts or with people

that you do know when you get to ask

them a couple of questions about how

they got into a career in which they are

in and I would encourage you to take a

look at our networking guide here it you

see em listed on our website and if you

haven't already taken a look at that

that's alumni don't you see our edu fold

slash Career Services we have a

networking guide where we list out how

to write that approach email and keeping

it short but making sure that you get

that response from that individual so

take a look at that and in that guide we

refer to something that Jonathan

actually mentioned which is what kind of

questions can you ask and he referred to

the acronym tiara which is trends

insights advice resources assignments

really great thing to keep in your

pocket when you are in that

informational interview or in that

conversation with someone at a

networking event and you are trying to

think on off the cuff of some really

great questions you can ask

remember that acronym TRS awesome about

trends in their industry what trends are

you guys facing right now in the social

media industry that might be affecting

the work you do for example and advice

can you give me some advice for someone

trying to break into this field can you

give me some insights that's the eye

resources what resources what books

should I look into and assignments tell

me about some of the assignments you're

working on so tiara is a really great

resource I'd encourage you to put in

your pocket I really like what you

talked about Jonathan in terms of

updates updates are a really great way

for you to maintain contact remember

that we're talking about quality versus

quantity at the nape and when it comes

to strategic networking so quality is

making sure that we're strategic with

the context that you are reaching out to

you and using updates is a great way to

show them that you are invested in the


so in them and the relationship remember

you're building trust you're not asking

for a job you're building trust and so

show them how you took their advice they

give you advice and they tell you how

about you go and look at you know

Malcolm Gladwell's book or this book on

whatever a business or industry topic

show them how you took that advice into

consideration reference one of the

exchanges you had in that initial

conversation if you're at a networking

event and that allows you to take

ownership of that relationship so

Jonathan your reference to sending those

quarterly updates is really great I love

that advice it seems like it comes to

you intuitively but use updates as a way

to maintain that contact and again just

a reminder don't ask for a job remember

your goal is to build trust with your

contacts and in turn the response

usually when you take the time to invest

in a relationship is that someone will

refer you internally or connect you with

someone else who may be a better

resource and so we have a couple of

questions Jonathan if that's okay with

you before we finish up our time and

then I'll go ahead and ask one of the

questions that we have here from our UC

our alumni and say someone said I just

graduated and potentially we have we

just recently and started a winter

graduation season so I've just graduated

and I've sent I had hundreds of job

applications and I haven't heard from

any from any of them I haven't heard

anything do you have any advice Jonathan

you want to take that one yeah of course

you know wait so so basically they're

talking about how there's hundreds of

job they applied in many different

places correct yes

okay haven't heard anything some cold

applications probably three application

tracking systems oh yeah of course so

when you're applying to these different

places sometimes like you know it's all

about like Louie's sake on it quality

over quantity and when you apply to

these different places for example a

company that you'd like you're really

interested in it's really important to

first know reach out to someone you know

via LinkedIn or someone who's maybe a UC

alumni or alumni from your school

and the strategy is you first want to

reach you know reach out to them ask

about this different opportunity

maybe it's an example would say it's at

JPMorgan it's a financial analyst

position and you see that someone who

graduated from your school works at

JPMorgan and is a casino finalist if

you're able to send them you know a

message or connect with them via

LinkedIn or another social media site an

able to ask them these different

questions and like we've talked about

build rapport these individuals it

ultimately they'll be able to refer you

to that position because if you applied

to a position for example if I applied

to a position and I don't really know

many people or know anybody in that

company I wasn't really referred to it

it's really really hard especially if

you don't have the experience or if

another person has a referral you know

people really do take the referral

system seriously and they really that's

how most of the you know most

opportunities are filled through

referrals so you really want to be able

to build a relationship with an

individual in that specific company when

applying you know and also what you can

do is when I was in college I created

like an excel sheet or you can do it you

can create an excel sheet you can have

all the companies in regards to

whichever end see what and what industry

that they're in so you have companies

industry it the career website people

that I know in that company and whether

or not I applied to it in order to see

that different you know in order to

track where you've applied not only that

you really want to be able to in your

resume it when and all and all these

things you want to be able to convey in

your resume which out whatever

responsibilities or duties or what

they're looking for in that position

maybe they know they need advanced

Microsoft Excel skills in regards to

pivot table so you really wanna be able

to exemplify that in a bullet points in

your resume or for example maybe you're

trying to be a recruiter and you you

know you're utilizing different systems

in order to recruit individuals but you

know be able to convey that in your

bullet points when you're applying these

different positions because if you may

have for example different experiences

from other like example if you're trying

to get into you know if you're trying to

get into finance but you may have sales


it's really important to try to convey

your interest in finance through these

different bullet points and you know you

can do this not only just to work but

ultimately leadership and volunteer

experiences or just on your own time if

you took a class on excel of from you

know online we can be able to put that

into your resume exactly thank you so

much sir when it comes to applicant

tracking systems realizing that the job

search has really changed the internet

is made the job search changed and

companies now can get upwards of 600

applications per job posting and so the

way to really separate yourself from the

pack is to put that networking strategy

first make sure you're networking

networking strategically use the

LinkedIn alumni tool what you can

actually locate you see our alumni who

are working at companies of interest

make sure you take a look at that we

actually have the widget on our career

page as well and then also make sure

you're using those keywords so what I

would recommend is jumping onto indeed

take a look at 2 to 3 job descriptions

and pull those together and theme some

of the keywords that are coming out in

those job descriptions and make sure

you're using those keywords exactly like

Jonathan said in your job application

you need to know that on the inside so

on the database side from the recruit

aspect perspective be using something

called a LinkedIn recruiters license or

another massive database license what

they do when they're searching is they

specifically put in keywords you need to

make sure that you you are using those

keywords in your application so that you

are coming up in that in that search

when they are doing that search so

keywords are key and then keywords are

key and then make sure you are you are

putting networking prior to application

so I would put the networking stage of

your job search prior to your

application stage and I believe a lot of

us haven't switched around when we try

to do applications and then networking

and I think that's really where some of

the the difference comes in in the

modern day job search so one last

question before we tie it all up

Jonathan if that's ok with you

someone has mentioned they've graduated

from chess with a double major in

history and English

and I'm trying to get into marketing so

an unrelated field or you could say

potentially unrelated can you give

someone some advice for how they could

make this kind of transition into

something that's pretty different from

the field in which they've graduated in

yeah of course you know it's it's so

they're trying to go into English they

have a double major in English and

history yes it's trying to get into

marketing particularly social media so

how do they how do they go ahead and

make that brand that brand social media

marketing brand given that you have more

of humanities liberal arts kind of

background yeah so you know a lot of you

know a lot of people who graduate from

these different universities you know

sometimes their their major like for

example for me I'm a finance major but

I'm in operations strategy you know it

is it is sometimes hard and sense to you

know maybe go to the soup industry but

it is possible of course you know I

remember when I was interning at Kohl's

there was different these managers you

know its management specific and their

religious studies majors so you know

it's really important to you know not

just see it as the major but ultimately

the skills that you could contribute and

maybe you've learned them in your own

experiences for example maybe if you're

that English industry major and you're

trying again social media marketing and

you've you know you've been doing social

media you've utilized LinkedIn in order

to do these crew branding or do these

different workshops or you know connect

with different individuals you can

convey that into your resume in order

for individuals to see it maybe your

freelancer and you do your own for

example digital marketing for different

companies you know your if you're able

to you know exemplify these skills

through your own terms it's ultimately

you know play good effect you know if

you don't have that experience like like

we said if you have if you're in that

English and history major and you really

want to get into that social media

marketing aspect didn't go then you know

take some classes social media marketing

you know learn more about social media

marketing you know go online watch watch

some videos on it you know like be able

to convey that message and apply it to

maybe a project that you're working on

but you can talk about in that interview

later on so you know example if your

social media marketing if you're trying

to do something for me

be had a project maybe in college or

maybe currently right now a project with

how to utilize a marketing in on

Facebook you know you're able to maybe

post a video about that online and you

can talk about it in that interview so

I'd recommend whichever industry you're

trying to get into to ultimately have

that mindset of you know how am I going

to stand out or how am I going to be

able to learn more about this industry

and you can do that by you know learning

more about through you know online net

online resources you can you eyes UCR's

resources to as well to learn more about

that industry and of course layout like

we've been saying reach out to

individuals in that industry in order to

learn more about what they do and do

things that you know maybe that they

that they do specifically that are

similar to it that you can convey in

that interview to get it later on Thank

You Jonathan that's really great we

actually did have another question that

came in but it looks like we're at 12:45

and I want to be cognizant of our time

for the person who submitted that

question I am gonna go ahead and respond

to you individually and but thank you so

much for submitting your questions we

really appreciate that you are

participating and we want to make this

as helpful to you as possible and and so

Jonathan is 12:45 we are done with our

time I wanted to thank you and thank all

of our alumni her on the call and I

would encourage you to register for our

next digital career conversation which

is going to be I let me check the date

February 13th and the title is going to

be developing yourself as a candidate in

the job search and the person who's

speaking is someone who has worked at

Google has Facebook and now does career

coaching specifically for those

interested in the tech industry but

across the board folk who are interested

in how they can develop themselves in

the job search so I'd encourage you to

sign up for that that's February 13th

again that'll be 12 to 12:45 and please

join me again in thanking Jonathan and

for joining us for those of you who have

submitted questions that we have not got

to you in time

my apologies I will go ahead and respond

to those um individually so thank you so

much Jonathan first thank you all for

attending thank you everybody

go Highlanders the Islanders

Gardasil anybody's still yes it looks

like and some of us are still on I'm

just going ahead and responding to some

of our questions by writing and then I

will go ahead and sign out but for those

of you who are still on the coal and

thank you for joining us and we will be

signing out in just a second here oh

yeah you can send me questions too as

well to me absolutely Thank You Jonathan

I just saw the two questions are years

okay great are you answering a cover

letter was one yes absolutely

so I would say that an answer to the

question we received about cover letters

maybe I'll just go ahead and take that I

have seen a slight shift and again it

varies based on the industry so I would

say if you're in a con a more

traditional industry and more

conservative industry such as Lowell

something that tends to be a little bit

more conservative they tend to still be

very conservative in what they expect in

a job application so cover letters are

expected they're assumed I would go

ahead and be on the safe side and use a

cover letter you can take a look at our

cover letter guide which is listed on

our website to go ahead and cross that

if you are in a an industry which tends

to be slightly more relaxed for example

Jonathan the tech industry the digital

space as well as potentially in design

you know our newest startup type

companies I have noticed some of them

have said that they're not using the

cover letter as much and so if you are

going into that kind of sector I would

say it is possible that you you don't do

a cover letter but I would actually to

be honest as a general rule

encourage our alumni to use continue to

use a cover letter I have seen there is

some data out there by John feit that

says cover letters are reduced in terms

of their use of effectiveness but I

would still say stick with the

conservative option just to be on the

safe side make sure you submit that

cover letter unless of course you are

very sure that you're in the kind of

industry or sector in which cover

letters are not expected and with that

we'll sign off once again thanks again

for joining us and please reach out to

us here at alumni careers if you have a

question or two Jonathan and his email

is listed thank you again everybody