How to lead
A Seminar
How to Plan a Seminar
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all right hi everyone its Matt here from
greatness everyday and in this video I
actually wasn't planning on making a
video right now but what I wanted to do
is I am starting to prepare for a
seminar that I'm going to be leading and
running at the Lowell a Halifax store
next weekend so right now it's about a
week away and I'm just starting to go
through and plan it out specifically
I've been I've known about this workshop
for a while I've kind of run through
different ideas in my head but tonight
is the first night about a week away
that I am starting to actually go ahead
and get the details ironed out so I
started to kind of look at what that
event was going to be on the whiteboard
and then I said well maybe maybe turn
the camera on and maybe hopefully I can
give you a behind-the-scenes look at
what I'm doing exactly I will say I am
pretty new at this in terms of public
speaking I've only done a few public
speaking engagements and they were
really small they weren't really for a
big crowd even a crowd even for adults
they were for like middle and high
school kids so it was something fun that
I wanted to do to get outside of my
comfort zone but I'm really looking
forward to this seminar it's a seminar
it's a workshop and it's going to be
held in in a store that I'm a brand
ambassador for that's lowly they've got
some great athletic clothing and leisure
wear clothing if you want to check it
out I'll put the link down below but
let's take you a little bit behind the
scenes of my first really big in my
opinion my first big workshop or seminar
so I'm starting to plan it out and it's
on morning routines and here at
greatness every day what my whole goal
is is to challenge people to live their
greatest lives and one of the things
that I've been doing this year is really
focusing on how can I come up with some
sort of a structure to really get each
day to maximize the potential that I
have in each day and I really believe
after I experimented with this for some
time I really believe that a morning
routine
is one of the ways to do that you can
kind of control all the variables that
you can control
so this seminar I've titled kickstart
your greatest day I'm really excited
about it it's something that eventually
I want to roll into other things all
talking about morning routines but when
I start to plan this out I'm thinking
how can I have a good seminar and I need
some data I need some background
information on that in terms of what
people want in a seminar what they enjoy
from public speakers and things like
that and then what I'm going to do is
look at this and say at the event how
will it be good and then how can I kind
of continue that communication with the
different people that come to the
seminar and how can I kind of grow my
influence how can I continue that
relationship that I have with them
because ultimately a speaking engagement
a workshop even a YouTube video is the
start or the continuation hopefully not
the end of a relationship with somebody
it's just facilitated through a workshop
or through the internet in this case so
I'm looking at things that I can do
before the workshop and what I want to
do is I want to kind of collect some
data so what I'm going to be doing is
I'm going to be putting out on Instagram
videos asking people to kind of give me
their input
it'll take a short snippet of their time
I'm gonna ask him a few questions
related to morning routines and just
kind of see are people following them
are they not following them how do they
feel about their productivity and just
kind of their energy moods overall
throughout the day so I'm getting some
pre data before the actual event
obviously I'm also wanting to kind of
kind of familiarize myself with the
event location so I've been talking with
the manager of the store I've been
asking is there a projector are there
chairs what time is best what day is
best to do this and I've been going
through and getting those answers and
it's been good to kind of have her
support with all of that so I'm
collecting data I'm looking at kind of
location and I'm trying to advertise so
market or advertising what I'm doing is
I'm putting it out there so that people
know that there's an event happening
it's not like you just put the name
greatness everyday or my name Matt
Wheaton out there and people show up
people don't know who I am very few
people know who greatness every day and
what greatness every day is about
compared to somebody if you advertised
like garyvee showing up in Halifax
there'd be tons of people there because
they know who he is
so what I'm hoping to do is kind of
market it through social media market it
through word-of-mouth for anybody that I
know that know people in the area and as
well as I'm going to be some doing some
targeted ads in the week leading up to
that so I'll probably roll those out on
Monday leading up to the event on
Saturday so that's kind of what I'm
going to be doing beforehand I'm going
to be doing all the pre stuff obviously
at the actual event I'm thinking about
kind of like a flow I'm a teacher so I
really like to have an agenda and it
sounds kind of simple and silly for some
people but it's just the list in the
order of events of what is going to be
happening what and that's everything
from like how early you're going to
arrive at the actual location to when
does the time start what is a pregame
kind of ritual that you have before you
do a speech and you can even continue
that to say in your speech exactly or
the workshop what is the exact flow of
things going to be so that you know and
I always like sharing this with kind of
the audience that I have so that the
audience knows as well kind of why
they're there what's gonna be happening
during the workshop and why it's gonna
be a benefit to them so that's a big
thing for me at the event any kind of
like setup teardown that I might have to
do it's something that I need to
consider in terms of budgeting time
there's nothing worse when you have an
event and you are running late for that
event or
it doesn't go as it should so I'm gonna
basically try to control all of the
variables that I can and make sure that
kind of the balls in my court for that
one so there's the event the agenda the
setup the teardown and I'm also going to
say here any resources any resources
that I want to provide to the audience I
need to have ready so that kind of falls
into the pre but it also falls into the
actual at the event how I'm gonna set
that up and things like that so maybe
resources are business cards maybe
resources our promotional materials or
something like that depending on kind of
how advanced and how far your business
is that might be different for different
people and then what I want to do is
after that whole event is done I want to
continue the conversation with the the
audience members the people that are
there so I'm going to give them a call
to action so that call to action during
the actual seminar is going to be to go
out and follow my stuff follow me on
YouTube where you find more educational
content follow me on Instagram where you
find more motivational and inspirational
content follow me on the greatness
everyday podcast so you can listen to
that again more long-form educational
content so I'm going to ask people to do
that so that we can kind of continue
that relationship going and the best way
to do that is kind of giving them the
opportunity to at the event but at the
same time it continues that conversation
what I'm going to do as well is I want
to have potentially something like an
email address the option of people
adding their emails to it in order for
me to kind of continue that conversation
email is not something that I've done a
lot with yet but from what I hear from
what everybody says is email is really
one of the best ways to market ok so I'm
going to be using this opportunity as a
chance to collect and get some
information from the different people
that are there in the audience and then
the final thing that I'm going to do
when I talk about post I'm going to go
and I'm going to say just kind of give
me a review or spread what I'm doing
through word of mouth if I look at
public speakers I attended a public
speaking event this summer and it was
only because the public speaker had
comes in my school he had done a
presentation it wouldn't really well I
wanted to learn more from him so I went
and I actually paid a good chunk of
money to attend his event and that was
all from kind of word-of-mouth in terms
of in interactions so to review
everything here what I'm doing is I've
split this up into three different
pieces of my event planning stage I'm
planning for this stuff before the event
so I'm going ahead and collecting data
from my audience members from the people
that follow me on social media from
people I know I'm asking them some quick
questions I'm going ahead and getting
their opinion on things related to
morning routines and just kind of public
speaking and seminars in general I'm
finding out information on the location
and I'm marketing this I'm advertising
it I'm marking it I'm spreading the word
so that people will actually show up at
the event it's not going to be a very
good event if it's just me talking to a
bunch of empty chairs and then at the
event I've looked at things like kind of
figuring out the agenda or the flow of
how it's going to go and he set up and
tear down things that I'm going to be
personally responsible for and any
resources that I need to provide they
need to be ready during the event and
then after the event is done how can I
continue that relationship by giving
people a call-to-action to go ahead and
follow me and so we can continue that
relationship after the event is done I'm
collecting emails and other information
in case people want to be contacted
maybe I can use that to sell them an
online course on morning routines once I
have that prepared and then I'm also
asking people to spread it around if
they enjoyed the seminar go ahead and
tell people that they enjoyed the
seminar and kind of get that
word-of-mouth out there so I hope that
this video will give you a kind of a
backstage pass in terms of what it looks
like to plan an event I'm new to this
but the good thing about it for me is
going to be documenting this journey as
I go
and hopefully someday in a few years
time you'll be able to look back and
I'll be able to look back and really
kind of see how far we've come in terms
of the speaking and the planning stages
here so that's exciting for me
and I'm looking forward to doing that
and seeing how you do when you use this
kind of method to plan out your own
events so if you like this video please
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