If you want to grow your company through marketing you have to be strategic.
But what if you're not giving your marketing team the things that they need to succeed?
Let's talk about three ways that you can help your marketing team be more
strategic and drive better results.
Marketers need guidelines. They need a budget and guidelines for their resources.
Too often I hear "Well tell me what you think we should do and I'll tell you
tell you what we can set for our budgets." Or the budget's set arbitrarily without
paying attention to what's the priority for marketing and what the company goals are.
Have you ever tried shopping for a car without having a high end or a low
end of the budget? It's nearly impossible. So marketers need
guidelines for resources that's budgetary as well as all sorts of
other time and people components to know what they can do with their efforts.
Marketers need sales insights. They need connections to the front lines, they need
to know what's happening in the field, how people are reacting to your product
to your service. They need to see the emotional and logical decision-making
that happens when selecting your company. The closer the marketer can get to the
customer experience the more authentic your marketing messages and your results become.
Marketers need company-wide integration. Marketing's no longer just a
department, marketing strategy spans the entire organization from the leadership
team sharing innovative ideas about how their product is changing or the trends
in the marketplace to the sales team to the customer service experience.
Don't reserve your marketing team to just promote stuff once your product is ready.
They need to be in on the product creation, the pricing strategy, the value,
the customer experience, and more.
For more strategic marketing tips like this head over to our blog.