lead

How to lead a fundraising team



Sharing buttons:

hey everyone this is the dr. William

Clark podcast and I'm your host dr.

William Clark so excited to be with you

back in the saddle today I wanted to go

off the beaten path for a moment we've

been focusing quite a bit on fundraising

and grant writing and that is not going

to change but I wanted to put my spin I

very specific leadership hat on for this

podcast and I wanted to quickly talk

about how to build a team around your

own leadership and this this topic is is

is is the topic that I think a lot of

people try to process on their own

without a coach and without mentors as

they try to think about how do I become

the very best version of myself as a

leader while leading write and and this

applies to fundraising grant writing

revenue generation and sustainability

and all the topics that are relevant to

building the financial capacity of your

nonprofit all at the same time and so I

just want to walk through some thoughts

I have about how to build a team around

your leadership

now the first think the beginning part

of this conversation that has to begin

with the fact that you have to recognize

your own leadership right you got to

understand what leadership is what it

means how its defined and then how you

display leadership everyday in your work

and in your your field of choice now to

help you I want to help you with the

definition of leadership leadership is

simply defined as the ability to

influence that is your ability to get

results through people through your FA

form of influence and as you can imagine

this shows up in negative and positive

ways there are always negative

characters of influence throughout

history and equally on the other side

there are positive characters of

influence in history that that define

what leadership is at its core no matter

how you fall on the moral spectrum and

what your belief systems are about good

and wrong right right and wrong good

versus evil etc the idea of leadership

is centered around influence

and the ability to influence masses

groups of people organizations teams

partners stakeholders to to affect

change to to to cause results in a

specific way that is leadership and that

applies in any arena any industry any

work that you are engaged in and so that

matters quite a bit as you work through

your understanding of what leadership is

as I said I think you know we need to

recognize leadership can show up in any

industry any work any profession any

organization and it's vital for you to

be able to understand that leadership

has a place in every element of the work

that you do leadership has a role to

play in every work every industry every

career profession it has a role to play

and all that is happening in your work

even even in fundraising grant writing

revenue generation etc so at the end of

the day it behooves all of us no matter

what we're doing to become students of

leadership to be to master leadership to

to embrace what leadership is etc and to

understand the role that leadership must

play in our work the role that it must

play and the steps we take to achieve

goals that we have etc and so I wanted

to talk about right how to build a team

around your leadership now your

leadership has to be centered around the

base core definition of what leadership

is and leadership again is the ability

to influence and without that there is

no conversation about how to build a

team or any leadership

ok you start the idea that leadership is

about influence from there you begin to

work through what it means to identify

how you yourself express influence in a

variety of ways through your work

influence comes through obviously if you

have a leadership title and you are

responsible for a team

and outputs and and results etc but the

but the but the influence you wield the

the influence you you display shows up

in a number of basic areas right and the

decisions you make in the conversation

you have in the way you process

information etc and then it shows up

even more in how you give direction to

your team and how you guide them from

point A to point B and and people are

looking to you to provide that stability

that that normalcy of what should be

done in a given moment and for example

right if you are fundraising for your

organization and you're trying to raise

a million dollars right it's one thing

to have like this goal of a million

dollars but then you have to lead a team

of fundraisers that may include grant

writers individual giving specialists

people who are selling products or

services of the nonprofit and

event-based people who were all working

together to yield a numeric result for

their specific part of the project and

leading a group of diverse people

requires you to understand all of their

work as you understand their work then

it enables you to figure out how to lead

them right again leadership is about

influence the influence you have in each

group for each member of the team for

each element of the work is specifically

designed and in response to what people

are responsible for for example the

person who is responsible for events may

be a creative type and they are

free-thinking they are inspired by you

know images in color and and and the

arts and and things of that nature so

that they put on the best event possible

so that they can create an event a gala

a fundraising event that is memorable

that will elicit response that will

cause a motion that will tell an

effective story by the way the floor

plan

and is laid out by the way the tabletops

are designed by by just the ambiance of

the experience and because that person

may have an artistic flow to their work

or they have an artistic presence about

them they may not be as business centric

right and they may not be as cost

prohibitive or cost they may not protect

the cost that that or the budget let's

just say that they may not be able to

stick to the budget as you want them to

so your leadership says all right I got

to figure out how to influence this

person who is a creative type my

influence is not necessarily needed on

the creative space because this person

I've hired is so amazing so good that my

input is completely irrelevant okay but

because I understand that they have a

significant creative bin to them and not

a fully useful fully developed business

side my influence has to come in in the

form of balance write a check if you

will okay

this person who's creative says I want

to do this for this event and I want to

do this and do this and do this and do

this you as leader says awesome it looks

beautiful I love your idea tweak this a

little bit right but outside of that all

right so great I love the idea so how

much does it cost so this person says I

don't know right so you have those

scenarios where you say I don't know all

right great then cool I'm gonna need you

to take a moment and go price it out all

right great

that person then comes back and they

reiterate what they like about the idea

they reiterate what they love about

what's going to happen at the event etc

and you respond again and say I agree

with you how much then they come back

with a price that is well above the

budget now I have seen in so many cases

where that person will advocate for

going above the budget they were

advocate for spending beyond what's been

allotted because they think that man if

we just spend $10,000 of

this or 20 or $50,000 about the budget

it will get more XYZ you as the leader

know good and well more money spent may

not elicit more money race right it may

not get you where you needed to be need

to be financially your influence shows

up in not quelling or hindering the

creative space in fact your leadership

says be creative be you but I'm a

challenge you to be creative within the

confines of this dollar amount I'm a

challenge you to recreate various

elements of what you think will be worth

the money for Less i'mma challenge you

to decrease expenses in this area and

increase in this area to still come out

even with the budget I've set the

influential leader doesn't stop the

skill and ability and the capacity of

the person that they're leading but they

shape that person's skillset and

capacity in it is shape it and they

direct it to work towards where it needs

to be for the organization and team if

the budget for this event is 25,000 and

we're trying to raise a hundred you

can't go over 25 not even by $1 it not

by a penny for that matter right so imma

need you to dig deeper be more creative

than you're showing me just show me how

you can get that result for cheaper

because I cannot overspend I'm already

at my wit's in trying to sell tickets

trying to get sponsorships trying to get

other partners to invest and their money

cannot be spent going on no going over

budget right we want to make sure we

keep as much money as we raise not spend

more no matter how beautiful the

artistic expression could be maybe we

can still have the artistic expression

that you're talking about but let's keep

it within a limit the influential leader

does it seek to stop people but the

influential leader always seeks to guide

people the same scenario can be said for

the person who is grant writing where

this person says I'm at my capacity I

can't write more grants and I

can't do more and I can't I can't I

can't I can't

a lot of the I can't show up as I don't

have enough time don't got enough

information don't got enough data I'm

too busy riding this too busy creating

that too busy researching this and the

influential leader says if you have a

good grant writer you're awesome at

writing you're amazing at writing you

are one of the best I've ever seen and

because of your writing because of your

ability to to put information together

and to yield this product that that

sounds like poetry to a funder we've

acquired and earned X number of dollars

from grant resources but the real the

true leader again does not stop the art

of the right ever wondered how large

nonprofits consistently generate

millions of dollars have you ever

wondered how to write the perfect grant

or how to successfully manage grant or

even how to find money beyond grants hi

my name is dr. William Clark I'm the

creator and instructor for grant writing

one on one masterclass this masterclass

is over 11 I was a training and it comes

with tools tips and tricks on how to

generate significant money for your

nonprofit some students have been

fortunate enough to build six-figure

programs and others have been fortunate

enough to triple their fundraising

results whatever your goals are

regarding your fundraising or your grant

writing the grant writing 101

masterclass can help you achieve them to

register your seat simply go to my

six-figure funding teachable calm and

you'll be taken immediately into our

student access portal where you can

access all of our trainings you can take

the trainings on-demand at your pace at

any time you can fast forward you can

rewind you can even interact with other

students and me all online from the

comfort of your home or your office if

you want to secure your seat today go to

my six-figure funding dot teachable com

again it's my six-figure funding that

teachable com I'm looking forward to

learning with you and growing with you

as you achieve the fundraising results

you're looking for for your nonprofit

but the real the true leader again does

not stop the art of the

the true leader doesn't stand in a way

of the grantwriter doing what they do

best in fact the leader who is supposed

to be influential starts to help their

grant rider who feels overwhelmed

develops systems now notice the

difference between how I'm approaching

the person who does events versus grant

writing because systems are needed in

both scenarios but is more so needed in

this scenario I'm talking about right

where this system of grant writing can

be developed to the point that if we

normalized the the content of our work

and the content of each program that the

majority of a standard grant application

can be completed at the top of the year

and we can have a standard grant

application that describes and defines

our company and every single program we

currently have and every program that is

under development if we have standard

language at the beginning of the year

January 1 that defines and describes all

that stuff budgets team members

positions everything in place then when

a new grant application comes out all

we're doing is taking information from

our standard grant application our

standard grant FAQ database and putting

it into a grant application and tweaking

it according to the funder

specifications which means that you're

not writing a lot of original content

anymore the original content was drafted

in November and December and was fully

launched in January so from January to

December you have your state's there's

steady content for your company this

also requires the company to have you

know a standard strategy so you're not

writing stuff that's gonna change on you

you know within a year again if you have

a grant writer who is just feeling like

they're stuck your leadership your

influence is not it is not telling them

to change how they write is

tell them to take the to change the

language that they write because that's

irrelevant obviously what they write it

gets results

your influence shows up in how can I

create a system that can help you out

put more I'll put more of the quality

more of the artistic expression more of

the poetry you write in rapid succession

in a shorter amount of time without much

editing without much tweaking that also

passes the muster of your approval and a

faq database of standard grant questions

about your company and your program can

do just that

in both scenarios you see a single

leader who may be overseeing revenue

generation for a nonprofit or CEO who's

responsible for that

influencing in different ways because of

the people that he has or she has and

the role that they play in the first

scenario you have somebody who's very

artistic overseeing grant events and

they're good at it but they need

influence around budget restraints

budget constraints and maybe if you're a

system leader systems leader you can

develop a budgetary system for your

events person so that they can plug it

into the system and see the math real

time so they can make adjustments to

their art according to the numbers same

thing with the grant writer where you

create a system that allows them to

standardize content for the year for the

12-month cycle 24 months 24 months cycle

if you can and that can make them more

efficient same thing if you have a

person who's overseeing individual

giving a person who's overseeing just

general fundraising sponsorships

partnerships etc again you're looking at

what people do well and you're trying to

influence the full scope of their work

by specifically encouraging their skill

set that does work and propping up and

building up areas of weakness so that

you can get the full the full capacity

of who they are and that is how

influence kind of works right it's all

about figuring out where you can add

value as a leader idealistically you are

a person a leaders

person who has perspective who has

experience who is looking at the big

picture who isn't bogged down in all the

details and you're able to see

commonalities and trends amongst your

people you can see trends from history

of you doing this you can see what has

worked what doesn't work and start to

push certain buttons right for for your

team to kind of yield results to yield

outcomes that they may not have realized

as possible right that is so key that is

so critical that is so important for you

as a leader to to understand that you

can influence change affect change and

build change within your team so it's

about that now a lot of this comes in a

form of okay we're talking about

building a team around your leadership

I'm going to assume in this scenario

that every area of weakness that these

people have on your team our areas you

can support right so so the scenario I

gave you is all about you know system

support strategy support process support

if you maybe a process systems related

or unit leader but you're not the best

at events you're not the best at sales

you're not the best at individual giving

you're not the best at grant writing but

you may be proficient and competent in

it but you're not the best right the

leader doesn't have to be the best in

all categories leader may be the best as

something totally different or something

relevant they try the best to position

their team to to to be the best at

things that they are okay at right but

the idea at the end of the day when

you're trying to build a team around

your leadership is to identify what

you're capable of doing as a leader

where you excel where you are amazing

where you are the best at and how you

can bring that greatness to a team who

may not be as good as you in your area

but they are better than you in areas

you're not as good at right this is

where you have

very good CEOs very good c-suite senior

staff people executives who are just

aware of themselves who are aware of who

they are who are aware of their many

gifts but their one main thing right you

know I am an example of what it means to

have many gifts many abilities many

talents professionally but there are

just a few main things that I just love

to do really good at do with my eyes

closed hands tied by my back blindfolded

and my feet shackled and we all have

that but I think you know you become

aware of that as your career matures and

you become aware of that as you mature

as a person that man you know I'm really

really good at this and because I'm in

the position as a leader this is a very

huge distinction particularly if you're

listening to me and you're not yet in a

position of authority when you get into

authority to build a team to create a

team of people to pursue a specific goal

it becomes important for you to be very

self-aware and extremely emotionally

intelligent you who may be listening who

are in the front lines may be

identifying with what I'm saying but you

can't you don't have the power you don't

have the authority to kind of fall back

so you got to continue to build up your

skills build up multiple skills learn

other people's jobs learn what it takes

to do this and that and that and that

and you may find passion areas because

you're you're trying and testing new

things you're becoming good at multiple

things

you're becoming a Swiss Army knife what

I've what I've come to value are people

who are Swiss Army knives right and who

from that from that point then mature to

the point of saying while I'm a Swiss

Army knife and I'm good there's this one

thing out of my toolkit that I'm really

really really good at when that person

becomes aware that you know that they

are ready to transition from being a

Swiss Army knife to being a leader and

that emerging process right and this is

why years ago I started the emergent

leaders conference which is now called

the changemakers forum that happens

every spring and harford live because

it's about that

transition it's about that moment when

you realize your potential is actually

within and grasp that you're not crazy

for wanting and wishing for something

greater and more for yourself and the

company that you're leading creating

establishing etc and so building a team

around your leadership becomes a game of

time and maturity right awareness of you

and awareness of other people and how to

bridge that gap between both sets to

then achieve a collective outcome which

we go back to the beginning of this

podcast it is all about influence to

achieve a goal that's it influencing

yourself self leadership influencing

others just regular leadership to

achieve a goal now there are I can go

all nerd on you and talk about various

leadership styles and types which are

partly associated with your personality

and your preferences and how you grew up

in what you like and don't like etc

that's all there right but at the end of

the day it becomes really really really

important for you to just embrace who

you are and as you understand that you

can now fill the gaps of your weaknesses

or your limitations or you can fill the

gaps where you know you're proficient

but there's somebody better than you to

get the job done I'm thankful for the

various teams that I'm a part of that I

lead I'm thankful for the people that

are on my teams because they they play a

vital role in helping me accomplish a

goal that we've all bought into right

and I I work hard to support them to to

invest in them but to also give back the

effort that be give me by by coaching by

by giving info by giving guidance by

providing vision by giving perspective

by sometimes jumping into the fray and

helping with some exist some of the the

things that need to get done in the mud

and in the dirt right leadership man and

flow

shows up in so many ways and I can talk

deeply about it but I'm really

encouraging you all listening and

watching as you're fundraising as you're

positioning your nonprofit to to advance

to generate revenue for the work you do

that you believe in that I know is

important you got to build teams around

your leadership and it has to make sense

I mean it has to make sense you can't

just build teams were sick of teams has

to be the right people the right people

who are gonna so this is the dr.

Bernhardt podcast I really enjoyed our

time together as always I'm your host

dr. William Clark we'll see in the next

show ever wondered how large nonprofits

consistently generate millions of

dollars have you ever wondered how to

write the perfect grant or how to

successfully manage grant or even how to

find money beyond grants hi my name is

dr. William Clark I'm the creator and

instructor for grant writing one on one

masterclass this masterclass is over

eleven I was a training and it comes

with tools tips and tricks on how to

generate significant money for your

nonprofit some students have been

fortunate enough to build six-figure

programs and others have been fortunate

enough to triple their fundraising

results whatever your goals are

regarding your fundraising or your grant

writing the grant writing 101

masterclass can help you achieve them to

register your seat simply go to my

six-figure funding teachable calm and

you'll be taken immediately into our

student access portal where you can

access all of our trainings you can take

the trainings on demand at your pace at

any time you can fast forward you can

rewind you can even interact with other

students and me all online from the

comfort of your home or your office if

you want to secure your seat today go to

my six-figure funding dot teachable com

again it's my six-figure funding that

teachable com

I'm looking forward to learning with you

and growing with you as you achieve the

fundraising results you're looking for

for your nonprofit