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How to Pitch your Startup in 3 Minutes



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a pitch is the story of your product and

company it is never too early to start

sharing your idea to impress and excite

people about your business you need to

be prepared to pitch anytime anyway when

giving a pitch start with the simple

greeting followed by a catchy tagline to

grab the interest of your audience keep

it short and sweet

what if someone started their pitch with

I will put Google out of business

wouldn't you want to know how they do it

continue with describing the problem

your company or business ideas souls

create a story to evoke emotions make

your audience genuinely feel the pain

use the relevant figures and statistics

to convince them that this is a pressing

problem remember to pause for dramatic

effect throughout your storytelling this

gives time for the information to sink

in with the listener once you have their

attention describe your solution to the

problem explain clearly how your concept

works and how you have tested it to

prove this use visuals to demonstrate

what your product or service looks like

it can be a video a photo or a

screenshot of your applications features

you will have competitors so highlight

your unique value proposition illustrate

to your audience why your solution is

the best in your specific target market

explain your business model to show that

you have a solid plan to generate

revenue next explain what you have

achieved so far and how you plan to grow

this shows potential investors where you

are on your journey and your stage of

maturity and that you have a vision to

scale the business to even more

customers

once you've convinced your audience that

your solution is the best one on the

market to address an important problem

or need and that you have a strong

business then it's time to introduce

your team what makes your team the right

one to deliver this

Suffolk's solution don't forget that you

are pitching to get results this call to

action is based on who you are telling

your story to it can be anything from

getting investment to finding your early

adopters to use the service or getting

partners to take your company to the

next level if you feel your startup is

ready for investment ask for realistic

amounts based on a budget and the

maturity level of your strata wrap up

your pitch in a full circle when telling

a compelling story make sure you close

the circle by coming back to where you

started

always finish by thanking your audience

now that you have your first pitch

script together the real work begins

analyze the language and make sure words

are used intentionally is the language

effective and powerful instead of saying

we are aiming to create which makes you

sound uncertain instead be direct and

say we create pitching while using notes

is very unprofessional so take time

practicing and memorizing your pitch a

startup story keeps evolving and you

will go through many drafts before you

get close to a good pitch once you think

you have it together do a couple of

exercises if you had to limit the time

to only 30 seconds what elements would

you include what if you only had 10

seconds to impress someone having

shorter versions of your pitch is very

useful especially at networking events

so be prepared for anything pay your

story together with a smartly designed

pitch stick a pitch deck is a PowerPoint

presentation that you present while you

pitch use high quality images and

the very necessary minimal text graphs

and visuals help to support your message

and if you don't have a designer on your

team investing a little in graphic

design services goes a long way a

professional pitch deck allows you to

demonstrate your product as well as

results from product validation such as

customer feedback it adds to what you

are saying during your pitch instead of

repeating it there is a difference

between an investor pitch and a demo

pitch so make sure that the materials

you are sending someone digitally have

all the necessary elements of your

3-minute pitch including the numbers on

traction so far and estimated growth

figures finally whenever it's time to

tell your story remember that the

audience trusts a confident speaker

deliver you're well prepared and well

rehearsed pitch in a confident manner

body language is important and says a

lot about how comfortable you feel while

delivering your pitch your audience

should feel that you are relaxed and at

ease so stand on both your feet and use

your hands naturally and don't forget to

smile

you