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Top Trick for Getting New Clients as a Freelancer



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hi this is episode 55 of cron dose I'm

your host Jordan Hutchins I'm a ruby dev

in the CTO of the dev camp platform if

you're wanting to start a freelance

business the most pressing challenges

typically revolve are in getting new

clients when I initially launched my

freelance business I struggled to

acquire any customers however after a

few months of trudging through the

traditional channels I discovered a

great solution that resulted in

generating over two hundred and ninety

thousand dollars last year and it's what

I want to discuss today let's begin by

reviewing the list of options for where

you can find new clients as a freelancer

I've read countless blog posts and a

number of books on this subject and the

following were the most popular

recommendations first and foremost are

friends and family this may seem like a

natural place to start however it's been

my experience that friends and family

typically expect you to work for free or

incredibly cheap this channel can be

good if you're just starting out and you

need to build a portfolio however it's

not too scalable and usually not very

profitable

next would be networking events for

networking you can join your local

Chamber of Commerce or find networking

groups where you can promote your

business this approach can work well in

some cases however each time I've tried

it I've discovered that there are

already several other developers

attending working on getting new clients

for their own freelance businesses I

wouldn't let my experience with this

option stop you from trying it but make

sure that you're prepared to compete

with others I remember attending a

Chamber of Commerce meet and greet a few

years ago when everyone around the room

introduced themselves and their business

there were over half a dozen freelance

developers who are all offering pretty

much identical services third are

outsourcing services this is the option

that I want to focus on today

interestingly enough I was told by a

number of freelance experts that this

Avenue was too difficult however I found

a great way to use it for getting new

clients as a freelancer like I already

mentioned I did difficult time in the

beginning getting new customers using

services such as oDesk and Elance which

now merged in are now up work were

especially challenging even though I had

a solid portfolio and a decade of

experience I couldn't get a single

client some of the challenges were the

following first I didn't have any

ratings or reviews not many clients are

willing to take a risk on a developer

without some type of recommendation from

others second I was priced much higher

than the majority of the other

freelancers most of the freelance teams

marketing on services on outsourcing

sites are offshore this meant that I was

having to compete against developers

offering to work for at times 90 percent

cheaper than my rate I charge a hundred

dollars per hour well the majority of

the offshore teams are charging ten to

twenty dollars per hour and lastly I

didn't have the time to pitch potential

clients consistently in regard to

marketing my freelance services I was

very streaky I would get motivated for a

few days send out a large number of

pitches and then I get depressed I

wasn't getting a replies and I wouldn't

send proposals out for weeks after

struggling for a few months I knew I

didn't have any control over challenges

one or two however I could do something

about number three I was working a

full-time job at the time while also

attending grad school so my time was

very limited with that in mind I came up

with the marketing system and it

actually worked since I'm a little bit

on the stubborn side it took me a while

to admit it but I finally came to terms

with the fact that wasn't getting new

clients especially with the methods I've

been trying up to that time so I put a

plane into action that involved hiring

some freelancers of my own I assembled a

team that helped fill in my weak areas

in order to start getting new clients I

knew that I had to have clearly written

proposals that describe my services and

I also knew that the proposals would

have to be sent out 24/7 with that in

mind I research sales copywriters on up

work and hired a talented marketer who

created three different proposals that I

could use this included sales copy that

advertised my experience portfolio and

expertise as a developer I had three

versions created because I wanted each

one to be targeted to a specific type of

project for example one of the proposals

focus on Enterprise projects another

proposal was targeted at building api's

while the third had content year toward

startups

with a full set of professional

proposals as ready to implement the

second step of my plan which is to

consistently send out proposals for this

I hired a detail-oriented influent

virtual assistant from the Philippines

named Sai

I was able to hire Sai for six dollars

and fifty cents an hour and he paid for

himself in the first week I walked him

through the proposals and described the

types of projects that I wanted to get

hired for after I was confident that Sai

clearly understood my goals I let him

loose on Elance he reviewed the full set

of potential projects on the marketplace

and sent my targeted proposals to each

project that fit my criteria within a

week I was getting responses back from

clients and within two weeks I'd been

hired for multiple projects three months

later I had to hire my own developers

because I was getting so many clients

that were hiring me to build

applications so how did my strategy work

out well here's a screenshot of my

FreshBooks dashboard last year my

freelance business generated over two

hundred and ninety five thousand dollars

in revenue with one month hitting over

40 thousand dollars I'm not going to

pretend like this is easy this is pretty

much the opposite of a get-rich-quick

kind of scheme however by implementing

this strategy I was able to cost

efficiently outsource the marketing for

my freelance business so that could

focus on actual development I hope that

this has been a helpful guide for

getting new clients as a freelancer and

has also given you some ideas on how you

can build your own business in addition

to this I'm also working on my own

freelance bootcamp that's going to be

everything from starting from scratch

all the way to teaching you how to build

a fully functional and successful

freelance developer business and I'm

hoping to have that live and published

in the next month or so so stay tuned

for that