in this video I'm going to cover a simple technique that will make you the
most impressive candidate a hiring manager has met warning this tip is not
for lazy job hunters
hi I'm Ian Jenkins from job hunting secrets dot-com let's talk about what
you're going to do to get ready for your interview and how you're going to stand
out from the other candidates now you're probably planning on dressing well
polishing your resume and then practicing your answers to typical
interview questions but what's wrong with this picture
what do you think your competitors for the same job are doing dressing well
polishing their resume and practicing their interview answers right so then
what's your biggest differentiator in other words how are you going to stand
out from the other candidates that one of the biggest opportunities to win over
the interviewer is not by focusing on your what
which is your resume your interview answers but instead focus on your how
how do you come across in an interview with about two-thirds of your
communication being body language there's a huge opportunity to make some
small tweaks that can yield some really impressive results in terms of winning
the job offer
so let me take you back to the first time that experience is winning approach
in action
oddly enough it was not in an interview situation he was in a sales pitch where
a sales trainer was trying to sell me on membership to his sales training program
now at the time I was entertaining many different offers from several training
companies and the thing is that they all offered nearly the exact same what
well-dressed sales take two trainers give me covering the usual topics like
objection handling cold-calling and proposal writing they all had these
really nice glossy brochures and some very fancy powerpoints their product
there what was largely similar but then came Steve, Steve was dressed like all
the other salesmen
but he didn't have a computer he didn't even have a brochure with them now in
the first couple of minutes i was thinking you had me at hello
now in his hand was a stack of about eight business cards and they're all
wrapped in a rubber band and after a little introduction I remember he laid
out the cards in front of me
each card had a sales training topic like objection handling cold-calling and
time management and there were eight topics laid out there in front of me and
that's where the magic happens that's when he asked me which of these three
topics of all eight sitting in front of me was the most important to me and my
sales team i quickly picked out the three that were most important and then
he swept the others to the side and that's when he asked me why I chose
those three and what would success look like if he could help me improve these
three areas in my sales team now what end up happening is we had a business
conversation and not a sales pitch
so you're thinking how does this relate to your upcoming interview how many
times have you ever felt that the interviewer defense you into the typical
standard interview questions but what if you turn the interview into a business
conversation around how you would help the team the Department the organization
reach its goals how well in the interview you could shift the
conversation by showing them six different ideas on how you can help the
company and then ask the hiring manager to pick which one or two or three are
the most important to them and then start a conversation around how you can
help them achieve that goal
do you see how this is different than the typical interview you see this
approach moves you from interviewing from your heels to interviewing on your
toes and the reason why this works so well is that you're tuned into the same
radio station that you're hiring manager is tuned into is called wiifm, it stands
for what's in it for me it's what we're all thinking including you right now
now as you watch this video now from experience I can say it's surprisingly
rare to find a candidate who can bridge their experience with the goals of the
company within an interview
why go to create these idea cards requires a bit of initiative and
research something that most of your competitors just aren't prepared to do
so to stand out from other candidates and to really impress your manager
prepare a few ideas on how you help them reach their business goals why because
there's nothing better than being on the same radio station as your potential
boss while the other candidates are a completely different wavelengths now
hope you found this video helpful as you prepare for your interview
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them below and if you want more free tips and techniques to help you land up
to six interviews a week
click on the link in the description thanks so much for watching