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Group Brainstorming Techniques [Types of Brainstorming that Work]



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Do you need some group brainstorming techniques to find your next great idea?

There's a lot of value in brainstorming with your workmates, and I have been

doing this for a long time, and I'm going to share with you some of my

tried-and-true techniques that have worked over and over again. Stay tuned

to the end of this video because I'm also going to be giving you a link to

other things that are really critical in your brainstorming meeting, so stay tuned.

Hi if you're new here welcome, my name is Adriana Girdler, I'm a business

productivity specialist, and a meeting facilitator pro, I have conducted many

brainstorming sessions with my clients, and I'm going to share with you some of

those techniques, so you yourself can be a meeting facilitator pro too before you

start, now normally I go right into tips but this is really important, and I want

you to take note of this, there are a few things you need to consider before you

even start your brainstorming session with your group, first and foremost you

need to have meeting goals, now why is this so important is, people need to know

that you're having a brainstorming session, and what exactly you're

brainstorming in, so they can come mind-set prepared, because I promise you

a brainstorming session is different than a resolution session, versus an

efficiency session etc, invite the right people, of course we're going to be

inviting those that are directly involved in the idea or the project, but

you should also have in your session individuals who are not part of the idea

or project, that have different thinking styles, or even from different

departments, because I promise you, they'll come up with other ideas that

your group who's gonna be directly involved with it, would not have thought

of and that's really key to getting some really cool ideas and brainstorming

sessions, remember that brainstorming is about quantity not quality, so when

you're brainstorming, don't worry about perfection, I promise you, you can do that

afterwards, you want to get as many ideas out there as possible, and build upon

them, because you're going to get something really cool, and that is

important, another thing to do before you start is ensure you have a facilitator,

so yes you can hire professional facilitator like myself, or you can

designate someone within your organization to be the facilitator, but

if you are a person who's going to be providing ideas

you can't facilitate and do ideas, so there's a lot to be said about hiring

professional facilitator who can guide you through this process, start with some

icebreakers, when you're brainstorming you have to get people out of their

headspace of being in the box, because guess what, when we're at work sometimes

we're so busy we just want to get things done, and we are in a box, but when you're

brainstorming you have to get out of that box, icebreakers are a fantastic way

of doing this, and do multiple ones, so that you can get people warmed up and

ready to go, last but not least before you start you need to time it, that is

time each exercise that you're doing and really stick to this, again it's about

quantity not quality, so I keep on saying to people, dump dump dump, don't worry

about perfection, and when you do have the clock ticking, A, it keeps you on

track, but it also forces people to dump, because they need to produce, on that

note when we get to those exercises, those brainstorming exercises, they're

gonna help you round-robin brainstorming this is a great brainstorming technique

to really kick off your session with because what you're gonna do is, you're

gonna go around the room, and everybody is gonna build off of someone else's

idea, and everyone's gonna have a turn, so there's a couple of things here that's

really important, one you want to get everybody into the groove, you don't want

anyone to be left out, and when you're very clear, you can start directing

people and challenge them to think a little bit differently, I've done this

two ways, I've done it out loud where I said okay everybody here's brainstorming

this, the first thing, the next person, next person, but I've also done it quiet

where we had a piece of paper, because some people, depending on your group, may

not like to speak up, they're just not comfortable yet, and so you can do it on

paper and they can pass the paper to the next person, the key though, is once

you've collected all that information, if people are speaking, you're gonna be

collecting on a flipchart paper, and if it's quiet you're, gonna look at the

paper, you're gonna review it, and talk about it as a group, every brainstorming

activity you're always gonna look and talk about what it is that you created

at the end of that particular exercise, the Charette method, you use this method

when you have multiple topics to brainstorm, you need to ensure that

everybody is included in that process, you have a very short period of time in

order to do it, so how you do this method, is you have easels around

room, flipchart paper on an easel, and you have a topic on each one, so different

topic, and you have, you break people up into teams so this is usually when you

have larger teams, you break them out into teams, and you put them on a flip

chart, and they're supposed to do brainstorming around that particular

topic, the key here though, is you then, after a period of time, that you have

delegated, let's say five minutes, you then have them move to the next easel

with flip chart paper, and their to build off of those ideas, so it's really

important as a facilitator, you tell people to write clearly, and have detail,

because that's gonna be important for those building off of other ideas, but

this is a great way to get multiple brainstorming ideas out there, when you

have multiple topics, with large groups, five why's, okay my personal favorite as

an efficiency person, and with all the continuous improvement methodology I do

I use this one all the time, it is an excellent technique when you're trying

to figure out route cost to an issue, so if you have an issue you know to

brainstorm, it like why is this happening, you do the five why's, now what is the

five why's, it's literally here's my problem, and you say well why is that

happening, and you come up with a potential reason why, and then you ask

the next why, why is that happening, so on and so forth, by the time you get

to the fifth why, you're actually getting to the root cause of the problem, but I

want you to make sure that it's a controllable root cause, that you can put

a solution in place to fix, now one of the quality checks we do is, once you've

done your five whys and you feel that you've come to the conclusion that yes,

that's a controllable root cause, you can then work backwards by saying, here's my

root cause because this happened, therefore and you go back to the last why

you talked about that, and this happens therefore, and you go back, and it should

get you to the issues, so that's just a QC Equality check that you can do,

excellent technique I promise you if you have any issue ask the five whys, and

sometimes we say duck, because people get pissed off with you, when you keep on asking

them why, why, why, why, why but it works, I promise, figure storming, now this is fun,

it's just fun, what you do is, you have your issue

that you're trying to brainstorm, or your idea, whatever it may be, and you pick

certain famous people, or characters, or a combination of both, so you may want to

have Trump, Oprah, the Pope, Superman, Batman, whatever it may be, and those are

your headers, and then you divide people up into teams, and they go to that

particular flip chart paper in an easel, and they brainstorm based on that famous

person, or character, how they would probably answer the question, it's fun,

and that's the whole point, again, brainstorming is about quantity, so

don't worry about the quality, and what you get, because you can always revise it

afterwards, but some really fun cool things happen, and why I really like this

one is because it helps with creativity of letting go any preconceived notions

that sometimes people have when they come into brainstorming sessions,

brainstorm competition, now I totally believe in having fun competition that

is light-hearted, I don't believe pitting people against each other, because I

don't think you get a lot of good ideas that way, so when we talk about

competition and you have a large group, it's supposed to be fun and exciting to

see what people come up with, and one way you do this, that I have done many times

very successfully, is you divide your group into teams, put each team on an

easel with flip chart paper, give them the idea and time it, okay people you have

five minutes, ten minutes, to come up with as many as you can, the key here, because

it's a competition, you need a prize for the winner ,and the winners are the ones

that come up with the most ideas, because again, this is about quantity, not quality,

and interestingly enough, actually we're really good at dumping ideas for the

first 10 to 15 even 20, after that it becomes difficult, so that the more they

can do, the more ideas you're going to get to really build off of, to get your

quality, idea now what I've done for prizes, and it's really gonna be up to

you, your group, the people that you do, you can do, what I like to do is I'd like

to give away a million dollars, and that is with the scratch ticket lottery

ticket, which is always a lot of fun, people laugh at that, but if people don't

want to do that, you can give candy, you can find something that's really

inexpensive, to really motivate people to say, here's the competition, get

to it, now that you have some tried-and-true awesome group

brainstorming techniques that you, as a facilitator, can use at your next

brainstorming session, I promise you structure is key to be successful, I want

you to go to the download below, and pull this free meeting rules list, I use this

all the time with all my clients, and every workshop that I do, because it just

lets everybody know what the expectations are, and that is critical if you're gonna

be successful, on that note I want to thank you for hanging out and seeing

this video, please give it a thumbs up, subscribe to the channel, and share it

with all the colleagues that you know, that all being said, do you have any

additional group brainstorming techniques that you would like to share

with me, I would love to hear from you, until then, I should say until the

next video see you later.