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How to Set SMART Goals



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Hi, I'm Erica Olsen.

Today's whiteboard session is on how to write smart goals.

I'll walk you through where goals live in a planning hierarchy and then how to write

great, meaningful smart goals for your organization.

Let's jump in.

We're using the terminology "goals" in this particular video to articulate those statements

in your plan that are short-term in nature...12, 24 months-ish...and they have outcome statements

built into them.

They live in between strategic objectives or strategic priorities, which are those broad

statements that make up the framework of your plan and they cascade into short-term, shorter

term, items which are initiatives and action items less than 12 months in nature.

You might use different words for this particular part of your plan.

Either way, what we really care about is that there are outcome statements within the goals.

And let's talk about that.

We're using the acronym SMART because it works and it helps us write great goals.

It's a little bit overdone, so we added a little bit of a twist on it.

But use it.

It works.

Let's spell it out: S stands for specific.

M, measurable.

A, actionable.

R, realistic.

And T, time-bound, with a little asterisk.

We'll get to that in a minute.

Let's apply it.

I'm going to take it a little bit out of order and build the goal, starting with increase,

which is our A. We like to see goals start with verbs that have motion.

Action verb.

Specific, we want to know what the goal means when we read it again in a month or two months.

Clarity over brevity.

Measurable, numbers are measurable.

Use 'em if you have 'em.

This is your outcome-based area in your goal statement.

T, time-bound.

These two need to work together, this outcome in this time frame.

And then R is that the whole goal statement is realistic and doable.

And our little twist over here?

This is our "why."

Don't over-smart your smart goals.

Have a little heart, a little passion.

Why is this goal important?

Make sure to add a phrase that explains that.

So great, smart goals also have a meaningful commitment with the following items: somebody

owns it, we're really clear about what success looks like and we're clear about when success

is going to be achieved.

That's all we have for today.

I hope this helps you write smart goals for your organization.

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Happy strategizing.