Building Community that Creates Exponential Impact | Nadav Wilf | TEDxStPeterPort

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in the past community was local only in

the Internet of course has allowed us to

become global

so whatever weird thing you're into you

can you know type in weird website or

type in weird Facebook group and find a

million other people who are interested

in the same thing in this case this

Facebook group has a million people who

are interested in putting their face in

the fan and here in their robot voice

I'm personally used to be a big

meat-eater so I can appreciate a nice

meaty meal four years ago I became a

vegetarian and a few months ago I became

a vegan simply because I care about the

impact an environment on my own body and

on the animals so sometimes being a

vegan is lonely and I travel the world

and when I go to restaurants and someone

vegan oftentimes you know it's gonna be

a surprise that comes back on my plate

sometimes I give me chicken they don't

exactly understand what that means so

this particular picture was in New

Zealand where I was there with my dear

friend John McPike and she was nice

enough to call the restaurant prior and

tell them that a vegan was on the way

and warned them and when we got there

the waitress the force of course comes

up and says so who's the vegan and

everybody points to me and once we

finished laughing like any social media

junkies would do we reenact at the

moment took a picture and post it on

Instagram so I knew I was coming to give

this talk and I wanted to do an

experiment with communities so I found a

community called vegan humor which is

90,000 vegans there to make fun of

ourselves about being vegan and the

things that happened to us and I posted

this picture and within 24 hours there

was almost 1,600 people that liked it 39

chairs and over a hundred comments from

other vegans sharing their experiences

I got a few marriage proposals as you

can see from the comment there at the


apparently it's hard to find a vegan

boyfriend and

and one more time

I got although I never met these people

I got really connected to them and I

started talking to them on message and I

got all these invites and you know when

you come to our city we have a vegan

meal for you and I really realized that

you know the day before I was kind of

lonely vegan being made fun of at the

restaurant and now I had all these new


so my friends I'd like you to consider

that passion brings all these

communities together and in my opinion

passion is everything and other speakers

have talked about this this isn't one of

my dear friends and one of my mentors

Yasuhiko Kimura he's a Buddhist priests

and he says that passion is not

something that you have it's what you

are as a cosmic destiny in other words

at a cellular level who you are is

passion and so when you're living in

your passion you're enlivened you're

free you're attracting other people that

are also living in that passion and

life's awesome on the flip side of this

when you're not living in your passion

it's it's challenging you're driven

you're motivated and sometimes living in

this unfulfilled existence and I see

that as a big obstacle for innovation

and I think it's you know hiring

managers and at work and in life not

vetting for passion I think that we

should use the word passion talk about

it more in life I think it will make a

big difference but sometimes I think

we're scared of the answer that we're

gonna get so if you'll think to

yourselves being at work and you're

sitting there and you're looking at you

know ten people in the room going about

their business a Gallup poll about about

the state of the workplace that was

taken in 2012 in 142 countries said that

only one out of these 10 people are

actually engaged in work the other nine

aren't and they're you know they're

probably spending their time on Facebook

sharing about how they love to speak in

the fan to hear their robot voice

so have we lost track of what's most

important how if we're not being our

true selves and how do we build a

community so I'd love for you to close

your eyes for a moment and think for

yourself about your passions and what

you're passionate about are you living

your passion on a consistent basis

another way to say this is are you in

love with the moments that you're living

you can open your eyes now

so there's actually some science behind

this elusive passion thing when you're

stimulated when you're living in your

passion the nucleus accumbens is

throwing a party in your brain there's

an open bar and everybody is there and

it's great it's actually one of the it's

it's the leading part of your brain in

the reward system and it's pumping

dopamine into your blood one place that

I want to share about where the nucleus

accumbens is firing on all cylinders is

a sustainable community in the

Panamanian jungle called Kali Ala that

my friend Jimmy sighs founded now over

nears I had the honor of being there for

five days leading my hugging workshop

and on a way to get people connected and

what I observed there was you know these

these people that have come from all

over the place there's people that live

there they're students and they are

waking up at sunrise jumping out of bed

smiling very kind everyone and I'm

thinking to myself you know what's going

on with these people and so I asked him

I said well you know what why do you

live here what is it that has you lived

here and how did you be so excited and

what they shared was they said I have a

passion for forests not fields I have a

passion for building with my hands I

have a passion for permaculture I have a

passion for jungle animals and I've and

I love living in a community where other

people feel the same and so what I

understood what that this was a passion

playground and I was there for the same

reason and the beautiful thing about it

was there was 200 people there

physically including myself but a

hundred and fifty thousand people online

and growing so you know that all these

people are on Facebook at the same time


so what's really interesting this this

slide is by Marcus shingles the CEO of

XPrize the time is is now and it's only

getting better in this kind of a

beautiful trifecta is happening where

there's an exponential decrease in the

cost of social mobile computing and big

data which is creating this exponential

increase in the number of people that

are connected and it's bringing together

people that have money organizations

that have money and not enough time with

people that have passion and time and

that's where the magic is happening it's

creating these communities that are

thriving and look at all the magic here

this is a representation of the million

people in the hero X community which is

incentive prize platform that we built

as a spin-off of XPrize

coming from 145 countries and it really

makes the world feel intimate and

connected doesn't it so what we found

that's really interesting in our time

doing prizes is that it's not about the

money the money is this catalyst that

gets people out of bed or gets people

working at night or it gets people

working on the weekends let's say

outside of their regular job to

accomplish something or gets them to

start a startup the other thing is that

it's not about the competition it's

about the community so think of a prize

as a magnet that's pulling people

together and these people come on hero X

they communicate they share with each

other they debate and they join forces

and teams to accomplish a vision that

they care about so my passion is

bringing people together in community

through incentive prizes and I wanted to

share with you some ways that incentive

prizes have impacted your lives so an

example we have here's billiard balls

billiard balls used to be made out of

ivory and the ivory was becoming scarce

so a prize was done and the the

innovator created balls out of cellulose

which later became plastic so anyone

who's used plastics it's because of this

prize if anyone's ever flown across the


there was a $25,000 prize by Raymond

Orteig he wanted to go from New York to

Paris and back in one transatlantic

flight legend has it that he had a

girlfriend in Paris he was tired of

having to take a boat to go see her so I

did a $25,000 prize and the winner of

that prize was a novice pilot Charles

Lindbergh he'd only been a pilot for two

years and he really kind of disrupted

this aviation industry and that's very

common in prizes canned goods and jars

that came from napoleon's prize he

needed a way to preserve food because

the conquered people that wouldn't be

produced wouldn't know sell or give them

food so a confectioner named Nicholas a

pair figured out jars and cans there's a

candy maker one of my favorite prizes is

from my dear friend and the co-founder

of hero X Peter Diamandis he wanted to

go to space man he couldn't become an

astronaut so he took matters into his

own hands he created a two million

dollar prize ten million dollar prize

excuse me for the first team that could

be privately funded go to space with

three people come back down and do it

again within 14 days Richard Branson

bought this team it became Virgin

Galactic and it created a billion dollar

space industry for the likes of Elon

Musk and Jeff Bezos another amazing

prize was the oil cleanup ex challenge

from Wendy Schmidt 1.4 million dollar

prize so the BP oil spill happened 200

million gallons were spilling into the

oil over 87 days and the rate of oil

cleanup had been the same for 20 years

since the Exxon Valdez there's 1,100

gallons per minute was the rate of oil

cleanup now we created a prize that put

out 2,500 gallons from and the team that

could could raise it to that rate all

the experts said it couldn't be done 10

teams beat that number and the winning

team increased the number to 40 400

gallons per minute in 12 months

it's a 400% increase to think about in

your industry what a 400% increase would

look like some of you might be able to

retire so what does it take to to create

a prize well firstly it's it's the

realization the mindset the most

the brightest people don't work for you

they work for someone else no matter who

you are secondly its theme seeing a

prize as an opportunity not a threat

bringing people in from outside of your

organization and there's many companies

that are using this to innovate

including Google Qualcomm government

agencies like challenge gov NASA and

it's really it's really been effective

for them so one of the things I found

when speaking to people about prizes is

that there's kind of these this fear

especially you know with executives

within an organization have this fear of

never having done it before so being

used to having RS rfp's where they hire

contractors or consultants this is a

little bit Wild West because you're

putting a prize out and just seeing who

comes to you being replaced by the

winner somebody smarter than me is gonna

figure this out and they're gonna find

out you know I didn't and I'm gonna get

fired but it's really a tool to bring

these people together and also losing

control of the intellectual property

which we have stopgaps in place for so

what we've realized over doing prizes

for 20 years with hero X and X Prize and

the other companies are doing prizes as

well is that these fears are built on

false premise so who are you gonna trust

on the left here we have Tony Hayward

he's the VP the the CEO of BP he

represents a 48,000 employees of BP that

were tasked with cleaning up don't spill

and on the right we have Fred giovannini

he's a tattoo artist from Las Vegas in

2007 Ashley Day came into Fred's tattoo

studio to cover up some weird lizard

tattoo that he had on his chest and he

started talking about his focus on

cleaning up particles in the ocean

cleaning up that the plastic island and

Fred you know as he got really inspired

and so in the next session he came back

and he built a prototype design for

cleaning up and Ashley said this is a

better design than a

seen any of my engineers creating and so

they joined forces and this became the

first submission for the Wendy Schmidt

all prize and ended up more than

doubling the rate of oil cleanup so you

know think about that next time you

think about who you're gonna trust Keiko

for he's one of my modern day heroes I

was able to interview him in a webcast

this week he is an amazing person and

when he was 15 he started focusing on

saving lives through gun safety he's 18

now and the smart tech challenges

foundation launched a million-dollar

prize with heroics to the innovator that

could create a a firearm that reduce gun

deaths and so kai had been doing this

and he created a barometric firearm

guard and this is you know a fingerprint

guard that works at 99.999% accuracy

which we all know is basically a hundred

percent and if this prize hadn't been

done kai probably would have got his

funding and he wouldn't have been able

to take this to market so my friends the

great Nelson Mandela once said it always

seems impossible until it's done what

could be possible for you if you shared

your passion and your vision who would

you meet what could you accomplish so I

encourage you starting today share your

passion your vision with your friends

share it with your social media network

share it with your email as share with

people at work share with the people

next to you share with the people that

you meet in the street share with people

out of cafe you never know who may share

the same passion as you and is just

waiting to meet you I want to support

you in this and I believe in what you

want to create much love