convey

Strategic Vision

0:00
Toggle fullscreen Fullscreen button

Sharing buttons:

[Music]

at the onset of the strategy execution

process senior managers must wrestle

with the issue of what directional path

the organization should take top

management views about the company's

direction in future products customer

market technology focus constitute a

strategic vision for the organization a

clearly articulated strategic vision

communicates management's aspirations to

stakeholders about where we're going

that's because a strategic vision

describes where we're going the course

and direction management has charted for

the company's future well conceived

visions are distinctive and specific to

a particular organization they avoid

generic feel-good statements such as we

will become a global leader and the

first choice of customers and every