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I think you can't be a successful coach
without a certification think again in
this video I'm going to show you how you
can build a six-figure coaching business
without a certification because I did it
and you can do it too
let's get into it hey there welcome back
to my channel if you're new to me my
name is Courtney Sanders I'm a full-time
entrepreneur as well as wife and mom and
I love helping working professionals
turn their skills into a business online
so in this video I'm going to talk to
you about how you can build a six-figure
coaching practice without a
certification now I've been coaching
since age 26 and before age 30 I was
able to generate over a half-million
dollars in my coaching business online
without a certification so I know that's
super controversial for some people but
hey I did it and I want to show you how
you can do it too for the record I have
nothing against coaching certifications
I think they're great and I'll probably
get mine one day I just haven't needed
to in order to grow my business and so I
wanted to do this video because I find
that a lot of people prevent themselves
from being successful and really going
after it in their coaching businesses
because they have this false belief that
they need a certification before they
can get started and nothing could be
further from the truth so if you want to
build a six-figure coaching business
without necessarily needing a coaching
certification there's five steps that
you really need to keep in mind
so the first step you need to recognize
is what a coaching certification is and
what a coaching certification is not now
a coaching certification is designed to
help you coach your clients more
effectively and to help you get them to
the end result that they're looking for
that said a coaching certification is
not a marketing tool nor is it an
automatic builder of your business so I
find that a lot of people spend a lot of
time and money getting their coaching
certification without also spending time
and money growing their business and so
there's been two years perfecting their
coaching technique and doing all these
credit hours and you know doing what
they need to do in order to get their
coaching certification and then they get
it and then they wonder why their
business hasn't grown and why they're in
the same place that they started and so
if you're wondering if you need a
coaching certification in order to get
started as a coach chances are the
answer is no it really depends on you
for me as I mentioned I got my
start in the life coaching arena
specifically as it relates to
self-discipline and time management for
millennial women and so I already had a
process that worked for me that I was
able to coach my clients through and so
at the time I didn't need a coaching
certification because I was already
effectively getting my clients from
point A to point B because I was not
focused on getting my coaching
certification I was able to build my
brand simultaneously while I was growing
my business and attracting new clients
and so here we are today and I still
technically don't need a coaching
certification like I said I might get
one in the future just because that you
know I love being a better coach and I'm
all about personal improvement and
self-development
but it's not necessary depending on the
type of coach you are and depending on
the type of expertise that you bring to
your coaching business the next step
that you need to take if you want to
grow a six-figure coaching business
without a certification is you need to
prioritize client results over
certification and so this goes for
anybody whether you have a certification
or not now I see people who get so
obsessed and so focused on the coaching
methodology that learning through their
coaching certification program that they
don't really focus on if it's actually
effective for the clients that they're
working and if the clients are actually
getting the results that they are paying
you for right so it's one thing to be
technically proficient and you know all
the modalities of coaching but it's
another thing entirely in order to give
people the results that ultimately they
are paying you for and so you really
need to prioritize client results above
your coaching methodology even if it
means that you have to add your own spin
your own Flair or heaven forbid do
something that wasn't absolutely taught
in your coaching program so regardless
of whether you have a coaching
certification or not understand that as
a coach you are most going to be judged
on your ability to get clients results
and so as I mentioned if you're able to
get coaching clients results without
necessarily having that certification
then you don't necessarily have to rush
and go get one but if you want that
certification and don't be so focused on
it and so obsessed with it that you just
get focused on the trees and not the
forest and you're not able to ultimately
get the clients the results that they're
coming to you for the third thing you
need to do if you want to build a
six-figure coaching business without
necessarily
a certification is you really need to
focus on niching down yes I know that's
like a curse word for some entrepreneurs
and particularly for coaches but I'm
telling you you have to niche down you
have to niche down you have to niche
down this is extremely important if you
are in more of a life coaching or kind
of a general broad self-development
field because it is so broad so as I
mentioned earlier I was in the life
coaching arena but I had niche down to
self discipline and time management
coaching specifically formal linear
women so when you Mitch town you really
need to think about what is the problem
that you ultimately saw for the target
market that you are working with think
about how you can really narrow that
down and build a name for yourself there
which leads me to the fourth thing that
you need to do which is build a brand
not a coaching practice right so again I
feel like all of these are super
controversial I don't know why but it's
true you need to focus on building a
brand not just a coaching practice if
you focus on building a coaching
practice you'll just you know really be
obsessed with okay how can I get one
client here and one client there and how
can i connect the dots and do the
methodology perfectly but you're really
gonna limit your earning potential and
you might find that's gonna be difficult
for you to cross that six-figure
coaching barrier particularly if you're
trying to do this without a
certification you really need a brand
because once you have a brand you become
synonymous with your ability to help
people with things and they require a
coaching certification from you less so
think about it do you think anybody
asked Tony Robbins whether or not he has
a coaching certification hint he doesn't
no one asked Tony Robbins if he has a
coaching certification because he has a
huge brand where he's well known for
getting people results in their personal
lives and their relationships and in
their finances so he doesn't need a
coaching certification quite frankly
because his brand speaks for itself
and so you want to do the same thing as
well you don't have to be on Tony
Robbins level in order to do that but
you want to build a brand that speaks
for itself so that it's not really
necessary for you to have a coaching
certification because people know that
you can get results and that you're good
at what you do the fifth thing you need
to focus on if you want to build a
six-figure coaching practice without
necessarily needing a certification is
you got to focus on more than one on one
coaching so regardless of whether you
have
certification or not you're gonna find
it very difficult to hit the six-figure
mark if you have to work with people
one-on-one all the time now don't get me
wrong I think one on one is a great
place to start it's a great place for
you to learn more about your clients and
get them those results and really
perfect your methodology once you kind
of know what you're doing and you've got
a good process down and a good routine
going you really want to start thinking
about how you can expand into group
programs and even coaching programs or
retreats events conferences and so all
of this kind of goes back to the fourth
step which is building a brand you
really want to think beyond just a
traditional one-on-one coaching practice
not just because it makes you more money
but it actually requires less work
because you don't have to work with
people one-on-one so I know this
firsthand when I first quit my job I was
super excited because I thought I would
have all the time in the world to work
with coaching clients and so actually at
one point had 16 clients on my roster at
one time and they were all one-on-one
clients and if I'm being honest I was
miserable I was taking calls from 6:00
a.m. to 9:00 p.m. I was chained to my
laptop and even though I had quit my job
and I had all this freedom
I found that I wasn't able to travel or
really even take a lunch break because I
was just on the phone coaching clients
back to back to back and even once I got
on the phone I was doing a lot of
follow-up work with the type of coaching
that I was doing for them so take it
from somebody who's been there you
really want to expand your practice
beyond just one on one if you want to
hit six figures and you want to do it in
a sustainable way especially if you want
to do it without a certification so now
you know the truth about how to build a
six-figure coaching practice and whether
or not you need a certification which
you probably don't know is how to
attract clients so in my next video I'm
gonna teach you how to attract clients
fast but if you don't wanna wait that
long and you want to steal my process
right now you can go to my in-depth
masterclass where I teach you how to
attract consistent coaching clients
without a big following a big
advertising budget or a big launch so go
ahead and click the link below in order
to check out that training scribe to my
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next video bye
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