How to beat A Competitor In Seo
How to Track and Beat Competitors | Tea Time SEO
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[Music]
hello and welcome
to another episode of t-time seo today
we're talking
about competitor analysis more
specifically how can you use something
like the semrush toolkit
to see what your competitors are doing
now i get a lot of people asking us
um some sm rush tips specifically so i
thought we'd put together this video
and bundle it with the competitor
analysis now you can try semrush for
seven days for completely free so get on
that and give that a go if you want to
have a look at what we're doing today
now the first one is the market explorer
so i
love this tool because i can literally
go and i can almost see in a quadrant
where everyone is the game changers over
here emerging websites with high growth
and you can see the other people here
the leaders other people that sit in
that niche players the established
players
i can see who's getting the most share
of visits is that through social or
paid i can look at the top pages over
here
and it's insane to to have a look at how
much data you can really see in this
it's so handy for getting an idea
where you sit in these quadrants and
what's going on so definitely
check that out to get an understanding
of what's going on and even just a trend
by device
another really cool feature is just the
organic research tab over here
we can see the traffic costs the the
traffic the competitor positioning map
what common keywords we have um
and see who's who's kind of there and
what in which spaces which is really
really cool
and then looking at those keywords i can
then sub in some of those keywords i've
seen in the
or some of those competitors i've seen
in these other graphs
and start seeing where we have overlap
and it gives me this
beautiful chart here where i can see
where we're overlapping
on keywords i can see dirt bike bits has
got a you know
solid overlap over here we're sharing 2
000 keywords and we're sharing another
2.5 000 keywords here and you're going
to see
all the different keyword gaps we've got
and then i can look at this table here
which will tell me exactly which
keywords and where they're ranking the
volume
my traffic for this and what's coming
through so i can look at this and go
hmm i should be doing some stuff on
motocross boots
because it's a high traffic volume for
the other competitors and they're
ranking a lot higher for us so how can i
get on that
and i can just get a whole list of
insights
just based on some basic keyword gap
analysis that i've done here
you can also then look at a backlinks
gap so i can look at all the backlinks
that my competitors might have
what i'm missing and then match the two
up
so that not only have i got amazing
content for that keyword gap i'm looking
at where i am in this quadrant
but i can also start out reaching to get
some of the backlinks that my
competitors
have and so there's some of the awesome
different things you can do within
semrush
to get an idea of what's going on and
what your competitors are doing to give
you
a more successful seo campaign so this
is just a quick video running through
some of the different things that you
can do within semrush that you might
know about
if you appreciate it or if you enjoy it
leave us a comment and let us know if
there's any other parts
of any other tools or semrush that you
want to see specific bits of information
on
till then i'll see you in the next tea
time seo
all right so when you're doing backlink
analysis competitor analysis
it's important that you compare apples
to oranges i mean oranges to oranges
make sure that they're the same you
can't compare
a tea to an orange you get what i'm
saying make sure that's apples to apples
see you in the next one
