How to Calculate Market Share | Marketing

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hi there in this short topic video we're

going to take a look at an important

concept when you're looking at market

analysis and it's a concept called

market share what we'll do in this video

is just focus on how market share is

calculated rather than look at the

details of the implications of market

share for businesses market share of

course is just one of several important

market analysis calculations that you

may need to undertake particular if

you're comparing and contrasting the the

performance and position of different

brands or products what is it

well market share is almost always

expressed as a percentage it's the

percentage share of the overall market

or market segment that is held by a

product by a brand or even by a business

now the key thing to remember about