More and more people are turning to review sites when trip planning.
These days, the success of your brand is defined by those who experience and
share it with others. This is a concept known as Social Proof; it can have a big
impact on your business. This means that the quality and quantity
of your rankings can be the difference between a traveler choosing you, or turning
to one of your competitors. Sending automated follow-up emails is the easiest
and most effective way to continually collect reviews from your guests,
and ultimately earn trust online.
Let me show you how to send a follow up email using Checkfront.
Go to the Manage tab in your Booking Manager and select
'Notifications'. Then add 'New Notification'. Now it's time to
type in your subject line. This is a great opportunity for you to
personalize the email. Something like Thank You, with their first name.
You can find personalization tokens for your messages on left side bar
under 'E-mail Variables'. Find the one you're looking for and copy
and paste it into your subject line and message. Choose 'Paid' booking
status. Now you can schedule when the message will be delivered.
We recommend you send the message 1-3 days after the guests
visit. Check 'Customer' for the recipient, and select
which inventory items you would like to apply the follow up email to.
Finally, type in your message. Don't forget to
personalize the message and link to your profiles to make it as easy as possible
for people to leave their reviews. It's also important that you ask for
general feedback before asking for a review. You can't guarantee that everybody was
happy with their experience. Then preview your message to make sure everything
looks right. And, press create, then you're done!
If you'd like to learn more, I've created the 'Ultimate
Guide to Online Reviews' that's completely free to download. Simply
follow the link in the description to get your copy. Thanks so much for watching.