How To Ask Your Customers For Feedback and Online Reviews

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More and more people are turning to review sites when trip planning.

These days, the success of your brand is defined by those who experience and

share it with others. This is a concept known as Social Proof; it can have a big

impact on your business. This means that the quality and quantity

of your rankings can be the difference between a traveler choosing you, or turning

to one of your competitors. Sending automated follow-up emails is the easiest

and most effective way to continually collect reviews from your guests,

and ultimately earn trust online.

Let me show you how to send a follow up email using Checkfront.

Go to the Manage tab in your Booking Manager and select

'Notifications'. Then add 'New Notification'. Now it's time to

type in your subject line. This is a great opportunity for you to

personalize the email. Something like Thank You, with their first name.

You can find personalization tokens for your messages on left side bar

under 'E-mail Variables'. Find the one you're looking for and copy

and paste it into your subject line and message. Choose 'Paid' booking

status. Now you can schedule when the message will be delivered.

We recommend you send the message 1-3 days after the guests

visit. Check 'Customer' for the recipient, and select

which inventory items you would like to apply the follow up email to.

Finally, type in your message. Don't forget to

personalize the message and link to your profiles to make it as easy as possible

for people to leave their reviews. It's also important that you ask for

general feedback before asking for a review. You can't guarantee that everybody was

happy with their experience. Then preview your message to make sure everything

looks right. And, press create, then you're done!

If you'd like to learn more, I've created the 'Ultimate

Guide to Online Reviews' that's completely free to download. Simply

follow the link in the description to get your copy. Thanks so much for watching.