Getting COMPANIES to SPONSOR Your EVENTS! | Evan Carmichael Best ADVICE

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hi I'm Evan Carmichael welcome to

another edition of ask Evan in today's

episode I'm going to answer a question

from tomorrow's one of my newsletter

readers who wants to put on a music

festival as his business and it's had a

hard time raising capital for to get the

sponsors to help them launch it and one

of my advice on how to how to get that

thing going so a couple things if you

are going after sponsorship they want to

see that you have something it's really

hard to go out their businesses to say

hey I'd like you to sponsor me and give

me whatever it is five hundred bucks ten

thousand dollars whatever it is that you

need from them when there's nothing for

them to look at beyond just an idea so

you want to build up momentum so what I

would do with you you're starting up its

movement around youth especially with a

with a music concert is kick up a lot of

noise in social media so build a Twitter

following build a facebook following

talk with what you want to do get people

excited about it get people come into

your site and interacting you want to

build up as much momentum as you can as

possible to get it going start a

newsletter create a YouTube channel if

you need to try to get people organized

in some way so if you have a flash mob

or something to get on the media's

attention as well just to start building

some momentum so you're not an unknown

quantity if you're not going to a

business say hey I have an idea it's

just on paper and there's nothing to

back you up you have also mentum if you

can see you have thousands of people

following you on facebook and twitter

and on your newsletter that you can

access you know right away that's an

opportunity that businesses would jump

on so first take that time to build up a

following build up an audience through

social media through your newsletter etc

the next thing I would do is when you're

going after your first sponsors try to

go for in-kind partnerships and that's a

lot easier to get in kind donations

instead of money up front so just depend

on what you need for your for your event

I'm sure there's a whole bunch of stuff

that you'll need that you would use the

money to go and buy you might be able to

get those guys to be able to give you

that amount of dollars but not in money

but in actual products or services so

think about all the products and

services you need to spend to get this

event going talk to those companies and

see if they'd be willing to donate some

of their time or some other products or


is to be able to you know promote

themselves out the event it's a lot easy

for a company to give up some of their

inventory or to give up some of their

service time that they may have extra

time anyway with their company instead

of giving you cash right and that can be

your lead-in nobody needs to know that

they're they're only given you you know

in-kind donations but you can start

raising a lot of you know dollar value

items for the event so you can say you

know you've raised $50,000 or whatever

it is because you have you know in-kind

products or services so that's kind of

step one then you can use that to go

after other businesses you can say well

we've already partnered up with these

companies and we've already got all this

attention happening on social media and

on our newsletter and some you know many

many events that you've done that starts

building the momentum so now when you go

in you're talking to companies you have

a lot behind you and it feels like

they're going to be missing out if they

don't join on the boat it's a lot better

than just going in with a piece of paper

and saying here's an idea we have but we

don't have any traction so that's what I

encourage you to do and this applies for

anything your business you know when

companies pitched us about raising

capital before if they just came in with

an idea they usually got to know but

they came in with some momentum

they came with you know a product and

they had a few customers and people

willing to buy or they had a Board of

Directors or Board of Advisors you know

anything to show that this is something

that is interesting because people get

pitched all the time right the companies

that you're going after they're getting

pitched all the time for donations in

kind and also no dollars and it's hard

to figure out who to go with or not so

if you're the one guy who comes in with

a whole bunch of traction behind you a

whole bunch of media and an online

attention and you already have some

other partners then it's a lot easier

for somebody to say yes and pick you

instead of everybody else who's pitching

them as well so I hope that helps if you

guys liked the video please give it a

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the next episode