he's ready to go he has his credit card in his hand, but you need to help him out
you need to make sure there's nothing on his way
there's no one right way to approach your customers, a lot of the most
experienced support teams they know this, and even when they have a script they
will try to figure out what are the actual needs they will listen to the
different tones, personalities, attitudes in order to provide the right help. Today
we want to look at it in a sales perspective, so how can we place these
different customers into different stages of your sales funnel, that way is
better for you and easier for you and your team to help your customer from
point A all the way to point B and close the deal. This is Success.
OK, first, the potential Paul this is a potential customer, it's not a lead yet however
he found your company, he looked in the internet and he found your page.
He probably knows your pricing and he wants to be convinced. This is the one
you want to spend a little extra time with, so nurture the lead warm it up for
him to be convinced and make the right choice, show them all the benefits that
your product has in order for him to make the step from A to B.
next is the new Neil or this is your new customer this is the guy who paid for your
services already and he's ready to go. He can't wait to take advantage of your
product, but he needs help so you gonna do a proper onboarding
process with him, you're gonna hold his hand and show them everything that
he can do with your product. Make sure you also leave an open option for him to
contact you. Show them that you care and that you really want them to succeed through your product.
Next, you have your impulsive customer or impulsive Iggy
this is my favorite because there's no much you need to do to convince him, he's
ready to go he has his credit card in his hand but you need to help him out.
You need to make sure there's nothing on his way, you need to make sure is fast
quick, checkout and he's done. So make sure that you know the process so well
that you can take impulsive Iggy all the way to the checkout very fast.
We also have a very common one the discount customer or we call him discount Dan he
doesn't care about how much you offer or how many benefits your product has
he just wants that discount, he wants to pay less. And you probably can help him out with that
you probably have discount codes that you can offer, however, you are risking to
lose them after a few months after your discount runs out so make sure you pump
it up, give him some extra value. Make sure he knows that even when his discount is
over you're gonna be there to help him out to succeed with whatever else
he wants to do. okay and last but not least is your loyal customer or Loyal Larry
You need to take care of Larry because he's gonna spread the word, he's gonna
tell all of his friends that your product is the best. So make sure you
help Larry out. What can you do? make Larry a case study, make sure you
put Larry in your social media. Larry's gonna spread that word all over the place and
people's gonna start loving your product even more.
so as you can see, there are many kind of different customers there are customers that that just come
here and check what you're offering or people who's ready to buy the product is
your job to identify how can you provide the best help you can. Think about it for
yourself, that's a great exercise, what kind of customer you are?
we really want to hear from you, so make sure you leave a comment in the comments below
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