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Case Competition 101



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hello you are watching this video

because you want to know more about what

case competitions are over the next

several video segments you will learn

more about all the different aspects

that go into case competitions first

let's go over a few things just so that

way you understand generally what a case

competition is case competitions can

range from a few hours to several weeks

during this time period you're going to

work through a case given to you by

company to help them solve a real-world

problem this could be seen as kind of a

mock interview for you what you need to

do is decide where the company is going

to go how they're going to react to the

different situations that are listed in

front of you do market research to back

that up and then provide financial data

in order to support yourself you're

probably going to present for about 10

to 15 minutes maybe even 20 and then

you're going to do a 5 to 10 minute Q&A

during this time period you're going to

ask questions from softballs of random

things to extremely hard questions that

you're gonna have to back up with

financial data you're going to have a

slide deck that's going to be several

slides that you're gonna talk through

but you're also going to have an

appendix and in this appendix is going

to be the different answers all those

questions you want to present a finished

product to them over these next couple

videos we hope you enjoyed learning

about what case competitions are and we

look forward to your feedback thank you

hi my name is Christine Rossio and I'm

here to talk to you about how to make a

good first impression as you're

presenting your case competition so the

first thing you want to do is the moment

you walk in the room you want to be

engaging and smile and then you also

want to shake the hands of the judges

and make sure to introduce yourself hi

my name is Christine hi i'm jay meet you

the next thing you want to do is make

sure that your group is aligned and so

that they're ready to present in the

order in which they're speaking and so

when you stand in front of the judging

panel make sure you're standing within

that order now throughout the

presentation you are still making an

impression and that's incredibly

important whether or not you're speaking

and so one of the some of the common

things that we see are people crossing

their hands this is not okay as it looks

aggressive and uncomfortable for the

judges to watch what you want to do

instead is keep your hands down by your

side and smile at the person presenting

that way you look engaged in exactly

what they're saying and it sounds like

you're on the same page as your

teammates which showcases the support

that you need now when you're presenting

you want to have natural emotion and

that means smiling the appropriate

appropriate amount you definitely do not

want to be smiling too much this looks

like you're incredibly uncomfortable and

it would make the judges feel incredibly

uncomfortable as well one of the things

that you can do while you present is

just to be engaged the entire time

looking at all of the judges making sure

you look at each and every individual in

the room whether or not they're a judge

or a timer or simply just someone

watching in the audience you want to

seem engaged and know exactly what

they're feeling just by looking into

their eyes

so when you're creating your story you

normally think of a book as being you

talk about the beginning your

introduction the middle and then you

have your resolution with a taste

competition it's a little bit backwards

and so what you need to start off with

is your introduction and that

encompasses what you saw is the problem

and then what different issues can

accompany the company overview and the

values of the company and then the

second thing you're going to talk about

is your recommendation this allows the

judges to know exactly what you're going

to talk about over the next 15 to 20

minutes and that's incredibly important

so that they don't get lost in your

story after you talked about your

recommendation you're gonna go into your

analysis and this analysis will focus on

how exactly you reach your

recommendation and can be divided up in

multiple ways some people divide it up

by the factors that they considered and

build up back up to their recommendation

whereas other people really break down

their recommendation and show why it

will be successful with because of

certain factors however that format is

completely up to you once you've gone

through your analysis you want to talk

about exactly how you plan on

implementing this recommendation that

you've just outlined for your judges and

by outlining it go ahead and put

together an implementation timeline and

utilize whatever names that you can find

in the case as well as on your company's

website finally you want to finish up

with a strong financial analysis that's

showcases why exactly the company would

want to take on your recommendation

financially

this means showcasing the ROI the growth

over the next couple years the revenue

and any types of payback period that

could be helpful and then finally go

ahead and summarize your entire

presentation so that the judges have a

clear idea of where your story began and

where your story finishes thank you

hello in this presentation I'm going to

be discussing the SWAT pastel and

Porter's five forces models these models

are very important for analysis during a

case competition what you'll find is

during lower-level case competitions you

know the ones more focus towards

freshmen or sophomores that this will

provide a big competitive event

advantage towards the other competitors

and will immediately put you ahead of

them on the other hand in higher-level

case competitions not having these

models puts you at a huge disadvantage

so they're very important to understand

the first is the SWOT analysis so SWOT

stands for strength weakness

opportunities and threats and the

purpose of this is to help you focus on

your strengths the company minimize the

threats and take the greatest possible

advantage of opportunities available to

you so these are split as I mentioned

strengths weaknesses opportunities and

threats in to internal external positive

and negative so strengths obviously it's

positive and internal so as some

examples of strengths for gap would be

franchising opportunities you store

openings in a strong financial position

in the market already on the other hand

some weaknesses would be that they

depend on outside vendors for their

goods they have weak global presence and

stuff like that

opportunities anything where you can see

as you know the name implies an

opportunity to grow for example the

market for plus-size women Apparel's

might be increasing so that would be an

opportunity for the company to move

towards finding this threat so this

could be anything such as you know

strong competition from rival companies

or a slow economic recovery from some

you know recession or something of this

sort the second model is a pastel model

and the purpose of this is to evaluate

the impact of external factors on a firm

some people they want to do a shorter

version of this and you can do pest

instead which only focus on political

economic social cultural and

technological factors but for the full

model we also add ecological and legal

so take Starbucks for example some

political factors that might come into

play are activism and increasing public

awareness in developing countries where

raw materials are farmed obviously this

is very significant affect their

businesses and because of this it's

important to clearly outline in

political as it will help shape your

future

limitation strategy that you go on to

discuss later in the case competition

another example would be legal

where possible introduction of caffeine

production and consumption related

policies into you know the government

stuff like that so any possible legal

factors would go under there finally

another example technological as we all

know Starbucks has Wi-Fi in all their

stores and this is very important and

you know really influences their

business so it's important to highlight

this under the technological aspect of

the pistil model finally Porter's five

forces and the purpose of this is

describe the profit potential of an

industry and shape a firm strategy so

for this example we are looking at

McDonald's and the five forces that

we're looking into our bargaining power

suppliers the threat of substitute

products bargaining power of customers

competitive rivalry and threat of new

entrants and basically you you rank them

all and how strong they're so low

moderate high and the stronger the Five

Forces the lower the industry's profit

potential and this thus this makes the

industry less competitive and attractive

for less attractive for competitors my

bed vice versa also so if the Five

Forces are weak then the industry profit

potential is high which makes the

industry more attractive for competitors

so if you look at McDonald's for example

the bargaining power of suppliers the

strength is low for this because the

suppliers for example let's take the

suppliers of cheese there's so many

suppliers of cheese and since McDonald's

is such a huge buyer of that they'll all

be fighting for each other to get part

of McDonald's you know share four cheese

so for McDonald's it's really easy for

them because if they no longer like

their current supplier of cheese they

can easily switch to another company

with little to no cost to them on the

other hand if you're the cheese company

trying to supply for McDonald's you

don't really have much power in

negotiations if you want to raise your

prices

McDonald's could just very easily say

nope we're just going to move on to this

other cheese company and just move on

very easily from that so because of that

the strength of bargaining power of

suppliers is very low on the other hand

we can look at competitive rivalry which

we put is low because there's only three

large competitors

you know this Burger King and stuff like

that and there's low exit barriers so

additionally there's intense marketing

and promotional cost so because of this

we said that the competitive righto is

low and on the other hand threat of new

entrants is also low because the three

competitors that already in there are

very powerful and because of this it's

hard for a new startup fast-food chain

to you know hit the market

hello everyone my name is Riley Owens

you can call me professor Riley and

today we'll be going over a very brief

introductory finance overview for how to

look at it financials in a case

competition so the first thing we're

gonna look at is a balance sheet now a

balance sheet basically provides a

point-in-time overview of how a company

looks it will show their assets

liabilities and equity assets or

everything that adds value to a company

so they're split up into different

categories current assets so things like

inventory accounts receivable all the

things that can make the company money

then there's things like long term

assets so those are gonna be like plants

and equipment anything that they're

gonna have for ten plus years but do add

value to the company now liabilities are

things that the company owes so they're

gonna be accounts payable notes payable

and again those have a current and a

long-term aspect as well anything is

classified as current if it's payable

within one year's time now equity is all

of the things that are how much the

company is worth so it's gonna be

retained earnings stockholders equity

anything that shows how much a company

is worth so the basic accounting

equation is assets equals liabilities

plus equity

so that's all of reflected in the

balance sheet now the next thing we're

looking at is an income statement an

income statement is a report of how

profitable a company is in it for a

certain time period so most of them will

say for this month ended so for this

example it says month at five months

ended in May 31st so that is measuring

the profitability from January to the

end of May so it gives you an overview

for how many sales the company has what

the cost of a company are and it breaks

down where how much each cost means in

terms of relation to how much sales you

have now next we're gonna move on to a

statement of cash flows a statement of

cash flows basically shows how much cash

enters or leaves the business throughout

a certain point in time so typically

this will be a point in time as well so

similar to the balance sheet so you

normally you'll do one for the year

ended so whenever your year-end is

typically December 31st statement of

cash flows is broken down into three

different segments operating investing

and financing operating is gonna be

anything that is part of the daily

business routine so maintenance is going

to be an operating activity investing is

going to be things like purchasing a

property anything that is going to be

long-term and it requires a large

investment on your part that you'll then

in the future gain from then financing

is going to be things like borrowing

long-term debt issuing stock anything

like that that is going to be more

equity focused for a company now with

all this information you can do a lot of

different analysis the big thing though

is net present value so net present

value is kind of the ultimate one

formula that you need to have in any

financial overview for a case there's a

lot of other ones that you can have like

I said this is very introductory finance

101 so net present value shows all of

the future cash flows for an operation

and discounts them to their current

value at this point in time so if you

want to accept any project or any

project in theory its net present value

has to be greater than zero which means

over the course of that project you are

going to make a profit so you can see

the equation here it's the initial

investment so whatever it's going to

cost to get this up and running so

typically that's gonna be a negative

number plus however much money you're

making in your 1 over 1 plus whatever

your discount rate is so you can look at

industry averages so that's gonna be

something that you just Google look at

the industry average and say hey they

use a 10% discount rate we're gonna use

a 10% discount rate and then raised to

the however year it is so since this is

cash flow your 1 raised to the first

power and so on so on for however many

years you're doing that so that's gonna

be your biggest formula to use using all

that financial information presented in

the statements and besides that there's

a lot of other things you can do but

this is the big one thank you all for

tuning in to finance 101 very

introductory finance 101 hope you all

have a great day and good luck on those

case competitions woo boiler up over the

past several videos you've learned the

basics of case comps

everything from entering the room to how

to paint this story what goes into a

case and how to deal with all the

questions that you're gonna receive we

hope you've enjoyed these segments made

by the BBC and we hope to see you at a

case competition thanks bye

hello everyone

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