hello robert kiyosaki again and this is
installment three and it's my sharing
information about what my seminar will
be about how to raise capital the number
one skill of an entrepreneur to be held
May 1st 2nd 3rd 2009 Scottsdale Arizona
price is $5,000 so thank you for
listening and I will share some of the
insights I've learned over the years on
raising capital again is the most
important skill I have and just to
reiterate was in nineteen próxima 1975 I
came out with this product and we were
extremely successful but we kept running
out of money the more successful we got
the more we ran out of money so that's
when I went to my rich debt I tried to
borrow $100,000 and he chewed me out he
says why would I invest in a dumb
product when you have a bad business and
so that's what that's when he began
teach me the next level of my
entrepreneurial education it's not about
the product it's about how to design a
business that doesn't need me to keep
raising the capital in other words how
do you design a business that keeps
raising money automatically and today
the Rich Dad company is cash rich cash
keeps pouring in because the ability to
raise money constantly with designed
into the business and once again this is
the diagram this is the BI triangle
these are the eight pieces that make up
a business when a business is hurting
oftentimes is because one of these eight
pieces is missing for example many times
people to have a great product but their
legal is really bad or this
communication systems are bad or their
audit you know their internal order
processing is a bad well the
manufacturing is bad or the marketing is
bad and they want to have bad cash flow
management so part of the three day we
will be discussing going into depth how
you put a solid business structure
together because this is it there's
trillions one and I'll try but billions
of dollars out there looking for a home
but they don't invest in
products and that was my Rich Dad lesson
sophisticated investors invest in a
well-designed business so with that I'll
go into a little more on what would be
covering on our three-day and some of
you who are familiar with my work
understand this when you look at a
financial statement let's say this is
this is income expense asset liability
okay
and as I explained in Rich Dad Poor Dad
your house is not an asset so basically
is most people have a house they think
as an asset but every month is costing
them money through a thing called a
mortgage payment that's why they're
broke so what makes a person rich like
what makes me rich is very simply I have
assets such as businesses I have the
rich dad business every month lots of
money comes in I also have real estate I
also have stocks and bonds and I have
commodities such as I am a partner in
oil companies and every month the cash
flows into me so this is the model of a
rich person whether I work or not money
comes in okay and that's what makes me
rich most people all they have is a
mortgage payment car payment college
loan payments and all that that's a poor
person okay so what makes the same thing
that makes a rich person rich and what
makes a well-designed business rich is
that as a sophisticated investor let's
say this is a rich business when I wrote
the business plan for Rich Dad Poor Dad
this company now is that I had to design
in assets so one of the biggest light
one of the biggest assets rich that has
is we are a brain
and and we license our name so all over
the world there's about 60 people who
every month send me money it was
designed into the business plan for
example with Rich Dad Poor Dad every
month people like in Japan and China and
Asia and Europe every month they send me
money the second thing is every time I
write a book every month money comes in
when I design my board game every month
money comes in and whatever what else we
have well we have seminars more money
comes in so every month the business of
Rich Dad gets richer and richer because
we're constantly setting up more assets
so what makes a person rich is the same
thing that makes a business rich so when
I designed the Rich Dad Company I
designed it to be a rich company once I
designed this it was very easy to raise
capital capital poured in because
sophisticated inventors people in the B
and I side of the quadrant saw that I
knew how to build a rich stable company
so today
the Rich Dad Company has zero debt and
just tons of cash flow coming in
regardless if I work or not so I hope
that makes sense to you is every month
or every year the Rich Dad company is
working to more add more assets to the
business so in this economic downfall
downturn money still comes in when I
designed my villa CRO company I designed
a wallet and it was sold once it was
sold there was no more income coming in
it was a poorly designed business and
that's why my Rich Dad would didn't want
to invest my wallet company but the Rich
Dad company because the Rich Dad company
is building assets all the time it gets
to be richer and richer and richer
so in final statement so so if I don't
like to point out
so finally I have to point out one more
thing that makes a company rich or poor
is business design the reason it's hard
for most people to raise capital I don't
care if it's real estate or what it's
very simply because most people operate
here there is no asset the only asset is
the entrepreneur who's working hard like
if I owned the pizza shop I have to be
there 24/7 or responsible for it there's
no sense investing in it
there's no sense investing it the other
thing too if you have a service business
like remember Arthur Andersen was a huge
accounting firm the moment they had a
ran into a problems with Enron scandal
the whole business folded the reason
Arthur Andersen went down was because
they were a service building business
they were a big business but they had
tons of accountants working for them and
so the problem with this is like Arthur
Andersen is their assets went home every
night they had no real asset so once
again people go home the Rich Dad
company gets stronger because we really
do have assets people can come and go
but the business has assets a thing
keeps running the final thing is this
it's the same thing
Ken McIlroy the ABCs of real estate my
partner in real estate deals his
business is exactly the same so the key
to raising money this is Ken McIlroy's
company is called MC companies ken
McIlroy's business is in the business of
acquiring assets
that's why his company gets richer and
richer and richer every year he adds
probably a thousand new apartment units
to his inventory so Ken's company gets
richer and richer because MC core
company is designed to increase assets
poorly designed businesses never have
any assets they have huge liabilities I
trust that make sense to you
can macro voice business get stronger
and stronger and stronger because every
year she's increasing more assets the
Rich Dad company gets stronger and
stronger and stronger because every year
we add more assets this year we're
adding franchising to a mix we're also
you know rich brother rich sister the
book has come out we come out with the
real book of real estate etc etc and
every one of those products every year
continues to send money into our product
so that's an idea of a well-designed
business if you have a well designed
business I don't care it's for real
estate or making you know cash flow
board games if it's well designed
investors will put give money to you
because this is a well designed business
so that's that's what I'm talking so
that's this is installment three on how
to raise capital gives you an idea what
makes us different again thank you for
listening so far even if you do not come
I trust you've learned something by
listening to what makes certain
businesses stronger than others
why certain business are weaker than
others and so again the price is $5,000
but there's discounts for people who
have attended our seminars before or
people who sign up early and especially
you insiders because you are best guys
that we have and so we'll give you a
better discount of this price the most
important thing is if you're going to be
an entrepreneur please come to this
course because it is the most important
skill about entrepreneurs how to raise
capital generally I never repeat any one
of these three days I'm not saying that
I won't ever but general we don't so if
you're not available on this it miss out
on this one so I trust you've learned
something from this and look forward to
installment four which is coming in a
few days thank you
you
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